Ideas for Improving Social Media Marketing Strategy

Every business has different goals in mind when they are creating a marketing strategy. However, it is difficult to imagine someone who would avoid spending resources on social media. Here, we’ll share the best ideas for improving the social media marketing strategy. Facebook alone has over 2.5 billion active monthly users (Statista, 2020). Not to […]

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The Role of Your Business Website in the Age of Social Media

Unless you happen to be in the business of building websites, creating the online side of a new venture isn’t always a great experience. If you are not well versed in the various aspects of creating a web presence, the whole project can seem like an ordeal. In the modern age of social media platforms, you […]

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The Hows and Whys Of Customer Retention

Most businesses put an awful lot of time and money into gaining new customers. Yet the most important source of revenue for most companies is the customer-base that they already have. Customer retention is one of the most important aspects of your business, and crucial for healthy long term profits and growth. So why do customers […]

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Effectively Measuring the Success of Website with UTM Codes

Do you know why digital marketing remains are one of the best channels for marketers to ideally fit into their budget? The major part of digital marketing’s appeal to marketers is the data available through it. It is now easy to trace each dollar spent on digital marketing by weighing it against your uniquely set […]

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Want to Be an Email Marketing Superstar? Email Marketing Infographic

Email marketing is not usually known for producing exceptional results. 52% of those who receive commercial emails won’t perform any action after receiving them, so the click-through rates are historically low. But that’s not to say that every email campaign is doomed to lackluster performance. There’s a lot that you can do to improve the […]

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8 Ways to Make Your Crowdfunding Campaign Pop

If you plan to start a new business but don’t have the money to get the company off the ground, your best bet is to look into funding options to help you get started. In this digital age, there are more options than ever before for making your campaign launch quickly like crowdfunding, for example, […]

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5 Effective Ways To Use Your Email Signature For Digital Marketing

When configured properly, there are dozens of effective ways to use your email signature for digital marketing. With the right features, your email signature can serve as a high-performing marketing tool. In fact, modifying an email signature could dramatically improve your ROI and help you produce more leads. At the same time, you can even turn your […]

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4 Tips to Improve Your Online Presence

Thanks to advances in technology, more people have access to the digital realm than ever before, be it through their desktop PC, tablet, or mobile phone. This is great news for small businesses as it means digital marketing campaigns are not only able to reach a huge number of people, but also reach audiences across […]

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