Affiliate marketing programs are known to pay a good amount of commissions on a regular basis which makes it a lucrative industry for passionate marketers or worldwide web lovers. As lucrative as this industry is, beginners, find it hard to figure out the right formulae to get them started and maintain the right path. Most of the affiliate marketing mistakes are not detrimental in the beginning but in the long run, they affect the returns on our affiliate marketing efforts more than we can afford, see how to avoid it.
Affiliate Marketing Mistakes And How To Avoid
How The Sales Happen
Most of the bloggers fail in affiliate marketing because of not understanding how the sales will be generated. I’ve seen bloggers with great blog posts failed miserably because of this.
Having quality blog posts is not enough to generate affiliate sales. You need to understand how these posts can help you to make affiliate sales. For example, let’s say you have written a great post on Topic X, but you haven’t put any affiliate links on the post. Even if you place affiliate links, there is no clear call to action. Do you think this post is going to generate sales for you? No, the chance is meager. You need to optimize your posts for affiliate marketing.
Another important thing is understanding which types of blog posts are driving more sales. Not all the types of blog posts get sales. Here are some best types of blog posts that are proven to drive more sales:
- “List Of Alternatives” Post.
- “Coupon Codes & Sales” Post.
- “List of Best X or Best X for Y” Post.
- “Comparison” Post.
- “Product/Service Review” Post.
- “How To” Post.
- “Ultimate Resources” Post.
Try these types of posts. And I am pretty sure you will see good sales.
Share the Wrong Product Affiliate Marketing Mistakes
Getting affiliate sales is hard. Choosing the wrong products/services makes it harder. So how do you know if a product/service is right or wrong for you to promote? It depends on several factors. Let’s see some of the factors:
- Firstly, the product/service is not relevant to your niche. For example, it’s irrelevant to promote an SEO tool on a recipe blog.
- Secondly, product/service quality is not good, but it offers high commission rates. Avoid these types of products. Even if you get some sales, in the long term, it will decrease your credibility.
- Finally, the product/service is new on the market. Always remember, popular products convert better.
So always try to promote the products/services that are relevant and popular in your niche.
Do Not Understand The Product
It’s not like you have to use and test all the products/services that you are promoting on your blog. But it’s essential to have proper knowledge of the affiliate products/services. This way, you will be able to solve your readers’ problems in better ways. For example, if you are promoting HostGator on your blog, you need to know how HostGator can help in starting a blog and other services of HostGator. And if possible, it’s better to test the products/services before promoting it on your blog. It will increase your trustability.
Ignore Link Management Affiliate Marketing Mistakes To Avoid
It’s a common mistake that almost every affiliate marketers make. But this mistake can turn out to be a big one if you are not using an affiliate link management system for a while. Imagine, someday, your highest revenue-generating affiliate program decides to change its affiliate platform, and they want you to use a new affiliate link. How would you change all the affiliate links that you’ve inserted on the blog posts? You’ll have to find and change the links manually.
But if you are using a link management plugin, you can do it within one minute. Here’s how it works. Affiliate Link Management plugin allows you to cloak your affiliate links. The idea is to hide your affiliate link with URL redirection. Most of the time affiliate links are ugly like this one – https://partners.hostgator.com/c/214426/177309/3094
Now, whenever a company changes their affiliate link structure, all you need to do is changing the affiliate link from the plugin dashboard. And the change will be applied to all links. Cloaking is not the only benefit of using an affiliate link management plugin. Here are some other benefits –
- Firstly, you can add affiliate links automatically to the specified keywords.
- Secondly, check your affiliate links’ click statistics.
- You can change affiliate links based on geo locations and more.
- Finally, and most importantly, it makes your affiliate links SEO-Friendly.
Finally, the question is, which plugin should you use to manage your affiliate links? There are several plugins out there. ThirstyAffiliates and Pretty Links Pro are the most popular. I use and recommend ThirstyAffiliates.
Creating a successful affiliate marketing business requires passion, commitment, knowledge of products, updated knowledge about market trends, relationship building with clients, quality traffic, and helpful product recommendations. Many times, affiliate marketers with great products fail to make their business profitable just because they deploy detrimental strategies and the information is above is a small step to help them avoid these mistakes.
In a world of noise where everyone is selling something, it is very important to indulge in the race of making money but to for earning money but to help consumers/customers to buy what they actually need.