AI Marketing Tools to Boost Business

There are several AI marketing tools available that can help lighten the load & in addition, boost and grow your business in various formats

By Claudio Pires
Updated on December 15, 2023
AI Marketing Tools to Boost Business

If you’re familiar with marketing, you’re aware that marketing covers a wide range of tasks, platforms, and content styles. AI-powered marketing tools can significantly enhance efficiency, effectiveness, and precision in your marketing efforts. The scope of work in marketing can easily balloon, and many of us find ourselves scrambling to get everything done from one week to the next. Luckily, there are several AI marketing tools available that can help lighten the load and, in addition, boost and grow your business in various formats.

Best AI Marketing Tools to Boost Business

The impact of artificial intelligence on digital marketing is huge. A study by Smart Insights shows that out of 100 senior marketers from different industries, 55 percent of companies are implementing or already considering using AI in their marketing practices. Why is that?

1- Ink

Firstly, INK is a new AI writing assistant that can optimize your web content for better reader engagement and higher search engine ranking. It is a content intelligence tool that can empower anyone to self-optimize their digital content for search.

Secondly, Ink researches your competition, reads its content, and makes suggestions to improve your writing and content optimization efforts. It provides recommendations unique to your article and competition in real-time.

Finally, whether you have search engine optimization experience or just beginning your content marketing journey for your business, ink is one of the best AI marketing tools to help you boost your marketing campaigns.

2- PromptPal

PromptPal is a platform where users can share and discover the best AI prompts. Currently, it focuses on ChatGPT and Google Bard. However, it plans to expand into many more AI platforms in the near future. PromptPal is only 2 weeks old but has been growing rapidly since its inception through word-of-mouth.

The founder of PromptPal strongly believes these AI systems are only as good as what you put into them. If you prompt them well and provide high-quality, well-structured data, you will get the most optimal results, and that’s where platforms like PromptPal are really helpful.

3- IBM Watson Personality Insights

The IBM Watson Personality Insights service derives insights about personality characteristics from social media, enterprise data, or other digital communications.

In addition, using linguistic analysis and personality theory. This tool helps marketers build out in-depth audience personas by providing insight into how and why people think, act, and feel the way they do.

4- AI Marketing Tools: Grammarly

Grammarly may be the most popular and useful content-creation tool in the digital writing world. The tool combines natural language processing and word usage to proofread content for its users.

Moreover, it provides feedback on spelling, grammar, and word usage. Hence, it provides copy improvement and a faster editing process. In conclusion, marketers who use Grammarly usually write better and faster.

5- Arimo

Arimo is a behavioral AI marketing tool and software that tracks online shoppers’ click activity in order to predict their next action and the likelihood of making a purchase. This allows marketers to create personalized incentives and product recommendations to improve the chances of conversion.

These predictive insights can open the doors for nearly endless uses. So, it helps businesses detect and prevent fraud, save money by projecting future costs, and so much more.

6- Jasper.ai

Formerly known as Conversion.ai, Jasper is an advanced AI marketing tool that creates high-quality ad copy, emails, landing pages, articles, or social media posts.

This tool uses the GPT3 model developed by OpenAI to write human-looking text. It also has built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework.

7- AI Beacons

Beacon’s AI Outreach tool provides a simple way for creators to generate engaging, personalized pitch emails for brands, simplifying what was once a difficult task.

The user selects the brand, defining the desired tone and pitch duration. The AI engine quickly generates a professional, personalized pitch, which can be further tweaked using the editing feature.

Final Words About AI Marketing

Before implementing any AI marketing tool, it’s crucial to align its capabilities with your business goals and ensure that you have the necessary data infrastructure to support its integration and operation.

Additionally, regular monitoring and optimization are essential to maximize the benefits of these tools over time. We hope this article on available AI marketing tools that can help lighten the load boost and grow your business in various formats has helped.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.