Questions to Ask Before Hiring an SEO Agency

If you are contacting or thinking about hiring an SEO agency, know what questions to ask beforehand and find the best company for you

Updated on December 27, 2022
Questions to Ask Before Hiring an SEO Agency

Every business wants to boost its organic traffic to generate more leads and increase sales. Therefore, hiring the best SEO agency that will bring hundreds of dollars to your business per month is essential. However, finding the right one should be done carefully so it won’t become your biggest mistake. If you want your site to be first in the search engine results pages, here are some critical questions you need to ask an SEO agency to get high-quality search engine optimization services. If you are contacting or thinking about hiring an SEO agency, know what questions to ask beforehand and find the best company for you.

What Questions to Ask Before Hiring an SEO Agency

Do you follow an established SEO process?

When hiring an SEO company, knowing how they work can be a good conversation starter. After all, their SEO processes and tips will reveal something relevant about their performance and track record in digital marketing. Be sure to ask your potential agency if they have a detailed and established methodology that applies to your business. A good agency will find time to study your company and provide a strategy to help you achieve your desired results later.

What types of SEO work will you offer?

It is crucial to ask these questions before hiring an SEO agency and signing a contract. Be sure you’re choosing the agency that offers the SEO services that you need. For that reason, it’s worth knowing what types of work they’ll provide you. If you’re looking for technical SEO, pick a company that specializes in that field.

Is there a list of people who will be working on my SEO campaign?

Working with an SEO firm for your marketing campaign gives you the right to know the people who will be working for you. Remember, having an idea of whom you’ll be working with, and their respective roles in the agency are essential before committing to any agreement. By asking this question, you’ll also know what experience each team member can bring. Make sure you’re notified whenever they’ll assign junior employees to your account.

Do you provide monthly reports to track progress?

Hiring an SEO Agency
Hiring an SEO Agency

If there’s one thing you should be careful with, your SEO agency can outline metrics that showcase your progress. There are spammy agencies out there that will only show you the result. With this in mind, ensure the agency you’re hiring can provide insights leading to the outcomes, such as the value of the marketing strategies and the links they’ve earned for you. Moreover, it would be best to check how they will present their reports that measure progress.

Do they conduct SEO training?

Ask whether your prospective agency conducts SEO training. It’ll be an excellent opportunity for you to get to know them and their valuable years of experience and expertise. By participating in their training, you’ll also be able to set your expectations. So, anticipate the results you want for your business.

SEO agency: How much time will you spend on my business?

Getting to the top of search engine results pages won’t happen overnight. You need to be hiring a reliable agency to make your SEO strategies successful. Hence, asking how much time they’ll spend to analyze and understand your business is of paramount importance. Be clear with them as to how often and close they’ll be working with you to fulfill your end goals.

Do you give references that I can contact?

All experienced SEO companies will be able to provide at least three references that can prove their success. So, don’t hesitate to call some of the firm’s previous clients to ask how good. They were in delivering SEO services. Also, find time to visit the agency’s website and look for reviews and testimonials – these comments come from real people they have worked with and are your most reliable source of feedback. If the agency hesitates to give you the references, it may be a red flag that tells you to move on and consider someone else.

SEO Agency Final Thoughts

Hiring a good SEO company has everything to help you rank high on search engine results pages. They’ll be there to put all of the pieces together and come up with the best digital marketing strategies. With the fundamental questions above, you will be hiring a perfect SEO agency that can help your website rank higher. So, if you want your business to benefit from increased traffic, start looking for a reputable SEO agency in your area.