You may have wondered for a long time, which will be the best way to market your products and services. Look no further because we have an answer for you! This answer is video marketing. Video marketing has revolutionized the marketing world for entrepreneurs. According to a new marketing survey over 63% of businesses are currently using video content marketing. A significant percentage of people using video marketing have said that it has worked for their companies. Therefore, it is evident that video marketing is the best and most effective tool for you to market your business. It is a worthwhile venture to embark on and has been made easier by the use of websites such as Spiel as guides. This is because apart from the fact that most people are using it now, it is among the most profitable and versatile marketing tools available in the digital world.
Here are some benefits that you will enjoy if you decide to market your business through video marketing.
1 It boosts your conversion rates
The first benefit of using video marketing is that it will earn you some serious cash. When you add a product video on your landing page, you can increase the conversion rates by 80%. Using videos to advertise your product, can also lead to direct sales for your business. When consumers watch a video explaining how your product works, there are very high chances that they will actually end up buying your product. Therefore, it is essential for you to come up with great explainer videos to market your product. Your vision is your most dominant sense. It is therefore not shocking that videos will increase the engagement with your business by a massive margin.
2 Videos provide great ROI
Companies that use video marketing enjoy a good return on their investments. Despite video production not being the easiest or cheapest means to advertise your business, it really does pay off in the end. Online editing tools for videos are continually improving in quality and becoming more affordable. You can even use your smartphone to capture good videos for your business. Your videos don’t need to be perfect; they just have to carry quality content and give all the relevant information. This content should explain your product or services clearly to convince the consumer. Armed with this brilliant strategy, your business is good to go.
3 It builds trust
The foundation of sales and conversions for your business is trust. You should always aim to build confidence among your customers. The entire concept of video marketing is based upon faith and the creation of long-term relationships. Let people come and buy your products and services, by providing them with useful and interesting information. Video marketing is a one-stop shop. It ignites and engages your audience. You can even use promotional videos, through influencers. Influencers are people such as YouTubers and celebrities. These videos if done well will also help foster trust among your clientele. Ensure that your videos take an individual approach, whereby all consumers’ worries and questions are addressed.
4 Google is a fan of videos
When you use videos for marketing your products, you increase the time that visitors spend on your website. More extended exposure, therefore, builds trust and shows search engines that you have a site which has good content. According to statistics provided by Moovly, you are more likely to show up first on google if your website has a video. You should optimize your videos on YouTube by writing interesting descriptions and titles for your content. You should also provide a link leading back to your website, services or products. By doing this, you allow customers to explore your videos. This, in turn, leads to further interaction and even better sales.
5 Videos are appealing to mobile users
Videos and mobile devices go hand in hand. About 90% of consumers are known to watch videos, from their mobile phones. Mobile video views have grown exponentially over the last few years. Because people love to watch videos while going about their daily business; it means that the more the people who can access your content on their mobile phones, the bigger your audience is growing. You should, therefore, provide your audience with good quality video content, to ensure that they are well informed about what you are selling to them.
6 Videos can explain everything
Many people nowadays watch explainer videos, to know and learn about a particular product or service. That is why; if you want to market your product you can use video marketing. It will enable you to explain all concepts and uses of your products, without killing your clients with boredom. When the explanation is animation form in a video, it will be easier for your clientele to understand. This will result in more sales.
7 Video marketing enables people to share
When you create videos to market your product you increase your reach. Your audience is able to share your videos with their friends and family. This increases the number of people, who know about your products and services. The more consumers know about your business, and its presence, the higher the chances of sales.
Video marketing is a very active form of advertisements. Creating videos to market your business will ensure that you are far-reaching. There are many companies such as Spiel, which can also take charge of your video content marketing. Such companies will help boost your reach and sales, through quality video content marketing.