Instagram is one of the giants of the social media space. It’s a vibrant space where you can never have a dull moment. In fact, the user base of Instagram has been growing steadily and is slowly but surely approaching 1 billion users. See here the best content for Instagram.
As a marketer, it can’t be hard to see how such a platform would be great for your brand. These are users who want nothing but good content and are willing to flock wherever they are getting it.
So how do you stand out on Instagram and build a following? How do you influence the market to dance to your tune? Well, here, like anywhere else, content is king. You need high-quality content that talks of your brand in a voice that is recognizable as yours and comes consistently enough that your audience never misses it.
That sounds simple enough, but it’s easier said than done. Sometimes you can hit a creative roadblock and feel like you’ve run out of ideas, not to mention incredibly hectic schedules that don’t seem to give us enough time to use creativity. Wouldn’t be great if we had a simple template we could just use and reuse.
For the scheduling, you will find that there are lots of scheduling apps you can use for your Instagram posting. However, as for the content, we might be able to help a little with that. Here is an extensive list of content ideas you can use to breathe some life into your Instagram.
Best Content For Instagram
You could post a Tutorial
Think about what you could teach your audience in one picture.
If you’re a beauty blogger, for example, you know how hard it can be to draw the perfect eyebrows. Ask any girl who doesn’t have eyebrows she likes and she’ll tell you just how important it is to master the art of drawing eyebrows and putting makeup on them. Just remember to make it super enticing so your audience is interested in reading it. You can put the simple version in the snapshot and then add more details in the comments section. There you can write as much as you want for those who like to read. It’s called microblogging and works really well on Instagram. In the case of writing isn’t your strong suit, you can consider hiring a service to do it for you, such as the kinds that help with assignment writing.
Inspire an Outdoor Spirit in your Audience
Our brains can benefit a lot from the exercise. Doing just 30 minutes of exercise a day can make your cognitive function better, your anxiety less, your memory power more, and your mood better. Who wouldn’t want all those benefits??
Technology, on the other hand, is finding its way into just about every part of our lives. For most people, this means that most of their day is spent in front of a screen. You can use this to your advantage by getting their screens to encourage them to go outside and get some exercise. How? Through Instagram, of course!
Who said your holidays have to end on the last day? You can always relive them by posting them on your Instagram. Simply share some pics of your most exciting and inspiring holiday spot. That way you get to repurpose content without having to think too hard about where to get new content. You also get to relive your favorite memories.
Since Instagram is about promoting lifestyles that everyone likes, you should go for something you really loved and made you happy.
If you want something you can never go wrong with, you should consider posting pictures of the beach. Ocean images, in particular, are pretty popular, so, good content for Instagram.
Flatlay your Bag
This one is getting really popular of late. It’s also known as the famous bag spill. A view of your bag’s content, whether neat or messy, and use it to give your audience a little insight into who you are, and the things you just can’t do without in your bag.
Be as creative as you want here. You can go for your gym bag, your work bag, your handbag, and so on. You could even go shopping and show us a view of your shopping bag!
Post your Morning Routine
Everyone knows they really need to prioritize their self-care. So when they see other people making time to care for themselves, they feel inspired to do the same.
Do you have your own time in the morning when you just focus on taking care of yourself or do you just go straight to the activities of your day, like checking your DMs?
It would be great to tell your audience what you have planned for the day. You should seek to inspire them to face their day with more courage. You can even share with them your shortcomings and inspire them to change. This is a great way to build your community using content for Instagram..
Who doesn’t love food? In fact, one of the things people use Instagram for the most is food. And what better way to share our love for food than our breakfast? Breakfast isn’t just delicious and irresistible, but it’s also really nice to look at, especially if you know how to take the right picture of your breakfast.
What you’ll need is great lighting, great composition, and great styling, all to get the perfect shot. You can even get more engagement out of your audience if you include your hands in the short because it adds a human element to your picture.
The best thing to do is take a pic from the top; a bird’s eye view kind of thing. Don’t feel ashamed of climbing on top of your chair and making things interesting.
Design a Cocktail Drink for your Brand
What’s your favorite cocktail? In fact, what’s your brand’s favorite cocktail? Cocktails are pretty fun and they are a great way to end a long week. Your brand should be active not just during the week, but also during the weekend when it matters, so a cocktail for your brand is a great way to show people that your brand can lighten up when it needs to.
In case you don’t know what to post, you can’t go wrong with flowers. Flowers will bring some color and freshness to just about any feel. You can hold it against a colorful backdrop, put it in a stylish vase, or play with your own arm, nails, or accessories. Really, there is no limit to your creativity in this case.
Post a Pic of Someone that inspires You
Do you have someone you admire and look up to? Well, why not showcase them on your Instagram? You can post a picture of their work and write a little comment about why they set your soul on fire.
Mention what they do to motivate you and why you look up to them. You don’t even have to have met them in person. All you have to do is acknowledge that the person is a major influence in your life. This is a great way to build relationships with your audience.
Have you ever considered posting inspirational quotes? This is a great way to tell your audience what you are aiming for and what your life goals are. However, you can do even better by making your own quote.
Is there something you always say that can be turned into a quote? Is there something you think symbolizes the company and would be said by the company voice?
Get your pen and paper, get something together, and use your favorite editing app to make a cool graphic you can share with your audience.
Do a Sneak Peek of your Project
If you have a project you are grinding on but aren’t ready to fully show to your audience yet, then you can post a little snap of it and create some much-needed mystery. The mystery has a way of really engaging your audience.
You could write a to-do list, post a picture of a map with some areas you’re planning to visit circled, or pretty much anything you want.
Ask your Audience a Question
What better way to get your audience engaged than to ask a question? You can make it any kind of question and post it on your Instagram story, then you can share the answers you get for all your audience to see. This is a great way to get engagement going by getting your audience to start a conversation. This is also a good format of content for Instagram.
Hold a Giveaway
Who doesn’t like to find a giveaway when they’re scrolling through their phone? If you really want to make your Instagram ‘lit’, then holding an impromptu giveaway will get your audience buzzing like nothing else. A promotion is always a great content for Instagram.
Use White Space to your Advantage
Do you feel like your Instagram looks just a little too busy? Perhaps you feel like there are too many photos and your page is looking crowded as a result. That may actually be affecting your ability to come up with ideas for your feed.
Well, you can use a little white space to help it clear up. You can take a plain photo that matches your color scheme, such as a wall, or a pool, or anything else, then use it to create some much-needed space between your photos. There’s even a hashtag for that kind of stuff!
Instagram can be used for plenty of stuff, including fun, marketing, information, and so on. You don’t have to be limited in your search for creative ideas as long as you let your imagination run free. Eventually, ideas will be flowing easily to you and you will see your engagement grow by using the right content for Instagram.