Best Digital Marketing Tools & Software for Freelancers and Agencies

In this article, we will show you the main and best tools to manage projects and digital marketing software for freelancers and agencies

By Larissa Lopes
Updated on October 13, 2023
Best Digital Marketing Tools & Software for Freelancers and Agencies

Suppose you are a professional who wants to simplify your workload and increase productivity. In that case, this article will show you the best tools to manage projects and digital marketing software for freelancers and agencies. These features allow you to become an organized and efficient digital marketer.

With these tools at your fingertips, you’ll save time, improve workflows, and drive better client results. And also is easy to use and easy to integrate into your existing workflows.

How Digital Marketing Tools Help Freelancers 

Our tools and software for marketing agencies and digital marketers are designed to make your job easier, your customers’ work more accurate, and your reporting easier. There are many marketing technologies, so we’ve chosen the best tools.

As a freelance marketer, the right resources make all the difference. Whether you are just starting or have been for years, choosing the right freelancing marketing tools is a game changer. These tools will sometimes cut the time spent on tasks in half. This allows you to focus on the future of your business. See the list below of best software tools for digital marketing freelancers to manage projects:

What Types of Digital Marketing Agencies and Freelancer Tools Should You Get?

1) Atomic Email Studio

Atomic Email Studio is a feature-rich software that will be useful for both freelancers and agencies working in internet marketing and advertising. The tool is an email marketing studio, with the help of which you can organize mass email distribution without using any third-party software or service.  Using it, you can:

  • collect email addresses of your customers;
  • verify them and discard addresses that are misspelled, inactive and others;
  • send personalized emails to a huge number of users in a few clicks;
  •  get a report on the results. 

Thus, using Atomic Email Studio you will simplify your workflows and will be able to achieve greater results than if you send emails manually. 

2) AnswerThePublic

Digital Marketing Tools - AnswerThePublic

This is a keyword research tool but with a twist.

AnswerThePublic provides insight into actual queries users are typing into search engines. You can then use this data to design your keyword research. For example, say a keyword you want to rank for is “earrings.”

Hit Search and see the questions your audience (and potential audience) is asking. The Preposition formats show all the ways questions are being asked. From here, you can mold your content strategy accordingly.

See how your competitors are doing (or if they’re doing it at all) to close the gaps in your industry. It is a tool that’s easy for freelancers to grasp and suggests search topics you might not have considered.

3) Copyscape


Protect your work from plagiarism.

As a freelancer, your work is your intellectual property. Therefore, it is essential to ensure it’s not copied or used without your permission. In addition, verifying that you’re not plagiarizing anyone else’s work is also essential.

Copyscape allows you to quickly and easily check for plagiarism by scanning the internet for duplicate content. It can even pick up on copied sources featured in client work you are auditing or refreshing.

Surprisingly, tools like Copyscape give freelancers the peace of mind to manage their projects and deliver high-quality, original work.

4) Hootsuite

Digital Marketing Tools - Hootsuite

Hootsuite is a powerhouse social media management tool that makes a marketer’s life a breeze.

Managing multiple social media accounts for different clients can be daunting for solo or small teams. Hootsuite simplifies this process by allowing you to manage social media accounts all in one place.

Use this all-in-one solution to schedule posts in advance, monitor engagement, and track the performance of your social media campaigns. Hootsuite also provides insights into your audience’s behavior, helping you tailor your content to their needs.

From here on, manage your client’s social media presence – and save some time – while delivering high-quality results.

5) Calendly

Best Freelancers Tools -Calendly

Every day is often different as a freelance marketer, so you must keep track of all your appointments and deadlines. Instead of finding meeting times, you can send your recipients a custom schedule link with multiple meeting options based on calendar availability. 

With Calendly, you can connect up to six calendars and automatically check availability. This tool helps you connect with customers and prospects without sending emails. If you are in a different time zone than your customer, you don’t have to worry about that; Calendly has time zone detection for less confusion.

6) Canva


What’s more, I can’t think of a single marketer who doesn’t use Canva these days.

This software has given marketers the confidence to create anything without graphics experience. Especially Canva makes it easy to design cost-effective graphics that look professional.

As a freelancer, you must create visually appealing content that stands out. Canva is super straightforward. This graphic design software offers a dashboard full of pre-made templates, graphics, and design elements that you can customize to fit your client’s brand and messaging.

You can create social media posts, infographics, and presentations in minutes. Since this tool is beginner-friendly, you don’t need any design skills to use it effectively.

7) Unbounce

Digital Marketing Tools Freelancers

It’s time to impress your customers with beautiful landing pages using landing page software. And most of all, Unbounce is one of the best of him. 

Unbounce was the first landing page software. Certainly, you could say they invented the category. It’s incredibly intuitive: even without design experience, choose one of Unbounce’s elegant pre-made templates and insert your branding elements.

Pages look professional, and most importantly, they convert!

Whether marketing for a B2B company or a high-volume consumer business, your Google, Facebook, and LinkedIn campaigns will perform better with pixel-perfect, contextually relevant landing pages. You can do all of this with Unbounce. 

Unbounce has an easy drag-and-drop builder and 100+ landing page templates to bring any campaign vision to life without coding (though there is optional JavaScript and CSS).

8) GrowthBar

Best Freelancers Tools- Growthbar

GrowthBar is an SEO tool that combines only the data points modern marketers need to make everyday decisions. GrowthBar is also an automated content generation tool. Together, this makes GrowthBar the number one tool for content creators and bloggers.

The features of the growth bar include the following:

  • AI writing: or write the article yourself by clicking a few buttons
  •  Keyword research and tracking
  •  Keyword difficulty scores
  •  Keyword Suggestions
  •  Competitive research
  •  Backlink research
  •  Export data to CSV

It has the same backlinking, Google Ads, and organic keyword features as other bigger SEO tools but also special features that make life much easier for bloggers.

GrowthBar helps you identify the strategies that matter to your business, saving you time and money in the right places. 

9) Best Digital Marketing Tools- SEMRUCH


Semrush is an online marketing tool that offers SEO, content marketing, competitive research, PPC, and social media marketing services on a single platform. Especially this is probably the most sophisticated and comprehensive tool in search engine optimization. 

Semrush also has excellent historical site data, real-time trending data, and ranking changes. Plus, get legal alerts in your email inbox for all these features.

Semrush features include:

  • Keyword tracking
  • backlink analysis
  • domain analysis
  • Technical SEO Audits
  • Tools for Local SEO
  • Competitor public relations monitoring
  • link monitoring

10) Zapier


You expect your customers to keep things simple, but let’s face it, companies use a million different tools.

Zapier is a proven way to connect processes from one application to another. Instead of spending hours figuring out native integrations, use Zapier’s two-click integrations to automate tedious or confusing processes.

Making a “Zap” using Zapier is very easy. You choose the apps you’d like to “talk” to each other.

The possibilities are almost endless. Furthermore, Zapier lets you do almost anything with no code required. Your customers will be impressed. So use Zapier’s vast library of pre-built integrations with popular apps to quickly set up automated workflows without any coding skills.

11) Google Analytics

Digital Marketing Tools

Google Analytics (GA) is a best-in-class tool that most marketers use to analyze website performance.

GA is how most companies read traffic trends, measure on-site engagement rates, and accurately record goals and conversions, then use that data to improve.

Google Analytics includes analytics intelligence, users and conversions, audience reports, advertising reports, acquisition reports, user flow reports, data refresh, funnel analysis segmentation, data import, user access control, analytics predictive, and more. GA also has an excellent UI for viewing traffic and conversion rate trends.


Undeniably these freelancing tools can make a big difference in how you work. From project management and social media tools to pay-per-click (PPC) automation tools, freelancers have plenty of marketing tools to do the job.

Don’t be afraid to try a few options and see what works best. You can take your marketing game to the next level with the right tools. Finally, we hope this article with the main and best tools to manage projects and digital marketing software for freelancers and agencies has helped you!