You’ve discovered that your brand reputation is the key to online success. You also know that building a brand reputation can’t work without good SEO (search engine optimization). But now? Let’s take a look at the best online reputation management tools and services for business.
We will compare and contrast the most popular tools and advise on selecting the right tool to help your business dominate search engine results pages (SERPs) to showcase its excellent reputation.
What Does An Online SEO Reputation Management Tool Do?
Simply put, an online reputation management tool (sometimes called brand management or brand monitoring tool) helps you monitor, influence, and manage your company’s online presence.
If you’ve been in digital marketing or PR for a while or are familiar with SEO, and you know how hard it can be for one person or an in-house team.
You’re probably also aware that a solid online reputation and a superior presence on Google’s SERPs can generate more business. Over 90% of adults using the web use search engines to get the information they want.
Therefore, you want your potential customers to find positive information about your brand when looking for solutions to their problems. Online reputation management tools take the guesswork out of answering the question, “How does my brand appear in the SERPs?”
How Do You Choose Which Tool Is Right For Your business? Let’s Take A Look At That Now
1 – Awario
Including our tool is cheesy, especially as number one. But we’re not here to complicate marketing: we’re here to list amazing reputation management tools, and Awario is one of them.
Awario is your social media monitoring tool if you’re just starting with blogging. Find mentions of your logo on social media, information sites, blogs, boards, and the web. With Awario, you may see what number of humans are speaking me approximately your logo, in who they’re, who they’re, and what they’re saying.
Integrated sentiment analysis classifies all mentions as positive, negative, or neutral. You can always open the app to see how your brand’s reputation has changed.
If unusual activity related to your brand occurs online, Awario will notify you and provide insight into the root cause of that activity. Of course, you’ll need to create branded alerts for the tool to do this (in fact, you can do this for other keywords such as name).
2 – Online Reputation Management Tool: Reputology/U.S. Undergraduate
The name Reputology stands for reputation management. That’s exactly what this tool does. However, he does it in a very different way than Awario.
Reputation is now part of the ASG MarTech package under the Grade.Us brand. It helps companies track their online reviews on common and uncommon review sites. This includes popular platforms like Google Reviews, Facebook Reviews, Yelp, Better Business Bureau, etc.
Reputology allows you to respond to reviews directly from the app. It is also integrated with Hootsuite. So if you have a social media manager responsible for all your online marketing tasks (which is often the case), connecting your Reputology and Hootsuite accounts will make your job much easier.
3 – SpyGlass SEO
You may wonder why SEO tools are so boring in this list of fun social tools. Your online reputation greatly affects your website’s appearance, backlink profile, and Google ranking.
So SEO SpyGlass monitors your backlink profile and prevents spammy links from linking to your website and ruining your rankings.
Search engine optimization SpyGlass claims to have the maximum up-to-date hyperlink index available in the marketplace, and there’s no motive now no longer to accept it as true them. And that’s not the main advantage of this tool. Analyze link authority, measure the risk of penalizing backlinks, and protect your website from algorithmic and manual penalties in search engines.
4 – Online Reputation Management Tool: Review Trackers
Back to tracking online reviews: as you can imagine, this is one of reputation management’s most essential and requested processes.
If Reputology hasn’t covered the review sites you’re interested in, try ReviewTrackers: it covers 85+ review sites, including TripAdvisor, Foursquare, Healthgrades, Facebook Reviews, and Google Maps. The tool also emails important reviews, so you don’t have to constantly check the app if you’re getting a lot of reviews.
ReviewTrackers looks at ongoing customer feedback and comes to some conclusions about which aspects of your business are mentioned most and may require your attention.
5 – GoFish Complaints Digital Survey
Admittedly, looking for complaints about your brand doesn’t seem fun. But this is the bare minimum if he doesn’t have the resources to monitor the online world 24/7.
The GoFishDigital Complaint Search covers over 40 complaint websites. Find and respond to complaints and resolve issues before they become disasters. H. Start ranking on Google for your branded keywords. In some cases, you can even remove reviews that hurt your reputation. Of course, you’ll also see the most prevalent complaints, reviews, and the brand’s overall rating.
6 – Online Reputation Management Tool: Google Alerts
Another free and effective reputation management tool is Google Alerts.
And all you need is a Google Account to get started. Then set up alerts with the keywords you want to track. For example, you can monitor your brand, CEO name, competitors, or industry news. And have all mentions sent to your email on a daily or weekly basis.
Google Alerts monitors news, blogs and videos, books, and the web. By setting up notifications, you can choose your language and location for accurate results.
The tool is widely used by PR experts, journalists, and content creators. But brands can also take advantage of this.
Of course, there is no detailed analysis behind the warning. This is just a list of sources that mention your company. Maybe you will start with Google Alerts and do regular brand monitoring and social listening in the future.
7 – GatherUp
Sometimes reputation management is also about optimizing a brand’s online presence.
The trouble with online recognition is that humans ignore bad evaluations and forget about their high-quality experiences. When a product or customer service is satisfactory but not great, people ignore this fact because it’s obvious. On the other hand, dissatisfied customers turn to the internet to submit their angry reviews for even a small issue. As a result, the final image is often distorted.
To fix this, you need to encourage your customers to leave reviews. And GatherUp is a tool that allows you to ask customers for product reviews proactively. Additionally, the tool sends personalized requests to your customers. In this case, your existing customers have no reason not to comment. As a result, one of the best reputation management tools
8 – Online Reputation Management Tool: Social Mention
At first glance, Social Mention is a more sophisticated version of Google Alerts. However, this tool is more than a free news analyzer. Instead, it finds your keywords — brand or CEO name, brand or industry hashtag — on blogs, Flickr, news, Q&A, and discussion sites like Reddit.
You can set up an advanced search by selecting language, location, and more to narrow your search results.
The tool displays the sentiment of mentions (negative, positive, or neutral) and creates a list of top keywords related to your topic, users, hashtags, and your most mentioned sources. In addition, it helps you find discussions and reviews related to your product or brand.
Additionally, Social Mention recognizes the passion and strength of your brand. These metrics reveal whether your company is in the spotlight in public debate. For example, if your brand’s advocates are trending online and will appreciate their enthusiasm.
Social mentions help you keep track of your competitors and identify trends and hot topics in your industry.
Search results can be filtered by date or source and exported to an XLS file for further analysis.
9 – SentiOne reputation management services for business
Another online reputation management tool to dive into is reputation monitoring and social listening. The SentiOne monitors your company’s mentions on blogs, websites, news portals, review sites, and social media like Facebook, Twitter, Instagram, YouTube, Reddit, and Tumblr.
SentiOne collects countless pieces of information. For example, you can view your brand sentiment and statistics about your customers (target demographics, peak hours of online activity). The tool also calculates the Brand Health Index and Impact Score indicators of brand reputation.
You can set up alerts and notifications to stay informed of public opinion. AI-based algorithms detect unusual events around your brand online. Here’s how you can prevent a social media crisis.
Like different social listening tools, SentiOne generates diverse reports. For example, you may examine your outcomes with different companies.
10 – Online Reputation Management Tool: Meltwater
Sometimes editorial content is more important than public discussion. To track what the media is saying about your brand, you can use Meltwater. The tool scans 270,000 news sources worldwide, including print media. In addition, it has TV and radio monitoring capabilities. Plus, Meltwater “listens” to 25,000 podcasts to find mentions about your business.
Social media can also be a data source for the tool. For example, you can track customer reviews and product ratings.
All information collected is the basis for various reports. For example, with Meltwater, you can see the share of voices, mentions, and their potential reach and sentiment for each platform, as well as the top publications, journalists, and influencers who discuss your brand more frequently. The tool also analyzes trends to identify trends relevant to your business.
Meltwater can be the personal media assistant for brands, marketers, PR specialists, and enterprise-level agencies. However, this work costs money.
What Are The Types Of Online Reputation Management Services For Business?
Making the most informed decision about which reputation management software to choose helps you know a little more about the different reputation management services available for your business. There are full-service options and software for your specific business needs. So, we describe some of the more common types for your business below.
1 – Review the management services
Reviews play an important role in a company’s reputation. Studies show that “90% of consumers read online reviews before visiting a business” and “72% only take action after reading a positive review”.
Review management services automatically reach your best customers, increasing the positive reviews you receive.
Some review management services also alert you to new reviews as they are published, so you can thank the advocates who wrote them. Others help you sort out positive and negative review patterns so you can more easily respond to feedback.
2 – Brand mention: Best reputation management tools
Another online reputation management service for business is brand mention tools that don’t just let you know when someone mentions your brand online. They can also categorize these mentions as positive or negative and let you know how often certain people talk about your brand.
This allows you to quickly respond to negative mentions before they spread and promote positive content to your followers.
That way, brand mention software helps you find your biggest fans so you can thank and potentially recruit them as brand ambassadors.
3 – NPS Software
NPS scores can reveal a lot about your customers’ experience and feelings towards your business – which is why many reputation management services include the NPS score.
The results of an NPS survey help categorize your customers into promoters, passives, and detractors. This allows you to resolve any issues your detractors have before those issues can damage your reputation and leverage your brand promoters to build a positive reputation.
4 – Software Review Sites
Software review sites are important because they provide a way for customers like you to see a software application’s features and value before making the purchase.
Such sites offer information not easily found anywhere and allow you to compare software and app providers, so you can make an informed decision.
