Best WordPress Email Newsletter Plugins For Free

In this article we will show you the best plugins to create email newsletter for WordPress that you can download and use for free

Updated on September 3, 2023
Best WordPress Email Newsletter Plugins For Free

Want to build awareness about your brand amongst potential customers to grow your business to great heights? Email marketing is considered one of the most effective marketing techniques for business today if you want to establish a relationship of trust with your customers so that they remain loyal to your brand! In this article, we will show you the best plugins to create an email newsletter for WordPress that you can download and use for free.

Now, if you agree, marketing is a powerful tool! You want to opt for an excellent WordPress plugin for effective email marketing. Isn’t it? WordPress has a number of free email marketing plugins for you to create a newsletter; choosing the right plugin can be confusing. Right?

Top Free WordPress Email Newsletter Plugins


MailPoet is an all-in-one newsletter plugin that helps you grow your email list and send emails to your subscribers from your WordPress dashboard. These free templates support marketing automation, including welcome emails, newsletters, and new post updates.

You can either have it use your WordPress site’s server to send emails (bad deliverability). You can also use its sending service or a third-party SMTP server for better deliverability. If you use MailPoet’s sending service, you can email up to a thousand subscribers a month for free (after that, you’ll need to pay).

The premium version offers advanced analytics, segmentation capabilities (based on email activity such as opens, link clicks, and so on), and advanced integration with WooCommerce transactional emails.


The Newsletter is one of the best free newsletter plugins available for WordPress — currently active on more than 300,000 WordPress sites, according to This plugin lets you have unlimited subscribers and send unlimited emails. Here are the plugin’s most exciting features:

  • Firstly, a feature-rich drag-and-drop responsive email composer can be used to craft beautiful mobile-ready newsletters.
  • Secondly, double opt-in subscriptions. Thereby making sure you abide by EU anti-spam laws.
  • Email tracking with advanced statistics. So you know who’s opening your emails.
  • Easy segmentation to target your campaigns. So you can target specific groups of people on your list.
  • Finally, SMTP support. To make sure your emails make it to visitors’ inboxes.

While Newsletter can send emails from your WordPress server, I recommend using its SMTP server integration feature to ensure better deliverability (Mailgun is a good free SMTP service).
In addition to some free add-ons, several premium add-ons tack on support for WooCommerce, autoresponders, analytics, and more.

WordPress Email Newsletter Plugins- Icegram

The developers of Icegram describe their product with the tagline ‘grow subscribers, increase conversions and engage visitors. After looking at the feature list, that’s a pretty good description.

Icegram has a limited free version at However, it’s just that, limited. It’s good in a pinch and lets you create welcome bars, opt-ins, and lead gen forms, but it lacks a drag-and-drop builder, and there are better free options out there.

However, the premium version changes things, offering support for 12 different CTA types, tons of trigger and targeting rules, and built-in analytics and split testing tools. So, if you’re willing to pay, Icegram definitely deserves a spot on this list.

Sender is a sophisticated email marketing platform that equips users with complete equipment to create an effective WordPress email newsletter campaign. Retailers enjoy easy integrations with eCommerce platforms. Sender has over 100,000 active users.

An advanced yet easy-to-use platform provides users with a great overall experience. Furthermore, innovatively refined tools will assist you on each task, regardless of the complexity and marketing stage. Build good-looking subscription forms or popups if you’re starting, or create sophisticated email automation scenarios for each event.

An excellent subscriber management system allows you to create sophisticated segments for even more personalized email campaigns that effectively sell! Sender is the most cost-effective email marketing platform, with up to x 5 more affordable plans while offering any user top-tier features.

WordPress Email Newsletter Plugins- MailOptin

MailOptin is another plugin for creating various newsletter signup forms, such as popups, slide-ins, notification bars, and sidebar forms. It uses the WordPress Customizer as its form builder, with a variety of different templates that you can customize to your heart’s content.

It includes conversion-boosting features such as A/B testing, scroll trigger, exit intent, and a lead bank supporting major email service providers. MailOptin can also send automated newsletters to your list subscribers (on Mailchimp, Aweber, and so on) each time you publish a new post in WordPress. It can also send published posts as a daily, weekly, or monthly email digest.


Jackmail is a freemium WordPress newsletter plugin that helps you build your email list and send email newsletters from your WordPress dashboard.

One of the unique things about Jackmail is that it has a built-in SMTP server integration. Without going into the technical details, the newsletter emails you send from your WordPress dashboard have a much better chance of avoiding subscribers’ spam folders.

To grow your email list, you can either use Jackmail’s included opt-in forms or connect to many other popular email opt-in tools, including the Bloom plugin we mentioned above. Then, you get a drag-and-drop email builder to send your newsletters and 48-plus newsletter templates.

One elegant thing is that you can set up automatic newsletters based on triggers. For example, you can automatically send a newsletter whenever you publish a new post or product. Or, you can send a weekly newsletter that automatically pulls in all the content you published that week. Jackmail lets you send up to a hundred emails a day for free. After that, paid plans start at just $5 a month.

Mailchimp for WordPress

As you can tell by the name, Mailchimp for WordPress is focused on one specific email service — Mailchimp. But, if you’re using Mailchimp for your email marketing efforts (which many people are), it’s one of the best plugins to help you grow your Mailchimp lists on WordPress.

The plugin lets you connect to your Mailchimp lists and create your email opt-in forms. One of the really neat things is that the plugin integrates with other WordPress plugins/features. As a result, add list-building functionality to them.

For example, add an email subscribe checkbox to your comment or registration forms. Automatically sign people up to your email list. Or, you can add a subscribe option to the WooCommerce checkout process.

You can use the free core version at However, there’s also a premium version with more functionality. Such as detailed reports and logging, an eCommerce integration that lets you tag subscribers. To check what they purchase. Forms styling options, and more.


Finally, a freemium plugin from WPMU DEV, Hustle, offers many features, including eight popup animations, 20-plus conditional behaviors, various popup trigger options, and more. You can also design responsive popup forms using the free form builder or any prebuilt, customizable templates. In conclusion, It’s a really polished free product. However, the only downside is that the free version limits you to three forms per opt-in type.

Final Words About WordPress Email Newsletter Plugins

This review of the top email marketing newsletter plugins will surely prove beneficial when you go about choosing the perfect plugin for the marketing of your brand. All these plugins have excellent features and function well.

You’ll be satisfied with their functioning once you start using them. We hope this article with the best plugins to create an email newsletter for WordPress that you can download and use for free has helped you!