Hiring a digital marketing agency vis-à-vis hiring in-house is one of the questions many companies have had to grapple with for a very long time. The two approaches to marketing have both merits and demerits. For instance, in-house marketing is expensive and does not bring in the professional aspect, as...
It’s a rare entrepreneur who’s not looking for ways to expand their business horizons and improve their market position. The abundance of paid and free business software makes it easier for entrepreneurs to run their ventures smoothly, conduct market research, and monitor business performance. Below are some of the best...
If you want to reach the broadest customer base, content optimization is a critical part of your marketing campaign. What does content optimization mean? It refers to the process of ensuring that written web content includes relevant keywords and links. In fact, there are many things you need to consider...
To gain a competitive edge with your business, you sometimes have to dig a bit deeper in the tech world. There are lots of ways to boost your performance and obtain a deeper insight into your market, but some of them require strong technological aptitude. Scraping data is a good...
It has always been the case that innovation drives entrepreneurship. The most powerful driving force that has changed business in the recent decades has been adopting big data and data technology. Many business procedures have been altered and improved by the beneficial use of data analysis. One of the relatively...
Long gone are the days when Artificial Intelligence [AI] was perceived as "somewhat evil" that was hell-bent on destroying humanity. Remember the Hollywood film "2001: A Space Odyssey"? Of course, you do. In this article, we'll see what to consider in the AI-enabled mobile app UI and UX design. However,...
User experience is one of the vital factors to improve the organic rankings of a website. Search engines like Google value UX and promote sites that offer a seamless experience to the users. In this article, we'll share the five best tools to improve UX and boost SEO. According to...
AJAX has begun to dominate the web development world due to its many attractive features. It can handle database operations and fetch and display requested information without refreshing the entire webpage. In this article, you'll learn how to make your WordPress plugin responsive by using AJAX. This dynamic web development...
In this new-age digital world, brands focus on search and social ads to create exposure versus the traditional print and promotion materials marketing of the past. Nevertheless, the latter techniques paved the way for the digital marketing revolution that is happening. Easily forgotten but applied properly, and traditional marketing is...
Designing websites suitable for teenagers is a difficult task. They lack patience and will easily shun anything they find unattractive. However, there are more than enough ways to make an appeal to such an audience. With these tips, you can create a cool website that remains the talk of the...
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