Branding has never been more critical. With purchasing power firmly in the hands of consumers, having the right brand attitude and perception can work for your e-commerce business in a wide variety of ways. From improving customer loyalty to increase your conversion rates, every business owner needs to recognize the essential benefits of the right branding strategy. Weak branding will have a negative impact on your potential, so learning the crucial methods for a better ecommerce brand image is now vital.
If you’ve recognized that your current e-commerce branding is too weak, then here are some of the best ways to bolster your brand image and benefit long-term.
Ecommerce Brand Image Boost
1: Social Media
There’s no getting around the fact that social media is now an essential part of any business, but especially so for those companies that have no traditional brick and mortar outlets. Now, your business can live or die on social media. The positive side of that is the ability to appear in the daily newsfeeds of customers and their friends. It is a hugely beneficial resource, and the right e-commerce branding strategy can make your impact far more powerful. Use your social media to share valuable content rather than merely using it to try and sell. Develop relationships and build upon them, using your analytics to fine-tune what your customers want and how they buy.
2: Your Website
This is very often the first encounter with your brand that a new customer or new supplier will have, and is the cornerstone of your business. It’s imperative that your website is not just fast-loading and easy to navigate; it also needs to be branded effectively. The more dynamic and valuable it is to customers, the more often they will revisit, and that can lead them straight to the shopping cart. Make sure that your online store and every page on your site reflects your business branding in every way.
3: Tech Solutions
Using the right technology to strengthen your ecommerce brand image has never been easier or more accessible. The latest cutting-edge technologies can help reinforce your brand, enhancing it and allowing for maximum sales and supplier efficiency. Your options include:
- AI: This is no longer sci-fi. Artificial Intelligence can be incorporated into your social media pages and your e-commerce store to provide more seamless interaction with your customers and reinforce your branding. Have a look at the platform that your store uses, and assess the variety of AI options that are now available.
- Customer Portals: Intuitive customer portals such as those offered by Weaveability.com are fast becoming integral aspects of any e-commerce business. For e-commerce outlets looking at their branding, these portals are essential. They can transform communications with your business customers and online purchasers in a variety of ways. With secure and straightforward access to real-time data and educational information, business customers are empowered to sell more of your products and become brand advocates.
- Cloud Platforms: If you’re not yet using cloud technology in your business model, you’re falling behind. It is one of the most valuable tools at your disposal, and your branding will benefit through better collaboration with remote workers, easier off-site data storage, as well as improved customer data analysis.
4: Provide Value
Your marketing strategy in the digital age means making sure that you are offering some form of value on all of your channels and platforms. Sharing the right content to provide the answers that your customers (and potential customers) need is the key to firmly establishing your brand and encouraging more people to visit your e-commerce store. Look at your products and know your customers. Make sure that you are both sharing and creating the content that your audience will benefit from. Doing so will increase your brand value and that can quickly be reflected in your conversion rates?
Not only does strong and consistent branding make your e-commerce business more memorable, but it also helps make your goals clearer to your customers and your team. Make your ecommerce brand image stronger, and your e-commerce business will be stronger as a result.