Brand marketing wasn’t much of a big deal back in the day. All you needed was to pump some money into marketing and your efforts would be rewarded. It was simple and straightforward. In this article, you’ll see all about brand marketing in 2021 for moving companies.
Unfortunately, those days are behind us. The marketing landscape has become more complex and every moving company must unravel if you want to keep up with the competition.
The Internet has largely been the driver of that marketing evolution, and the entry of social networks into the picture towards the close of the 2010s changed not just marketing, but the business landscape as we knew it.
With so many facets of marketing to focus on these days – from content marketing and video to social marketing and data analytics and more – it’s easy to feel lost in all the noise, and in all honesty, it can be difficult to know where exactly to start.
But brand marketing doesn’t need to be more complex than it really is.
Brand Marketing for Moving Companies
If you’re a moving business looking to make inroads with the myriad of options available to you today, we would advise you to simply split your marketing strategy into offline and digital marketing strategies, narrow into the individual strategies under each, and take it from there.
Secondly, while digital is all the rage these days, we want to believe you aren’t totally shunning some offline brand marketing techniques that still work to this day.
These include branding your trucks, networking with industry stakeholders such as realtors and property managers, joining moving industry organizations, among others.
Those need to be the pillars of your brand marketing efforts, from where you can then build on. Amidst it all, however, it’s worth remembering that the quality of your service will ultimately be your biggest selling point.
That said, what are some brand marketing ideas you can implement in 2021 to catapult your moving business to the next level?
Below, we share four that you should be prioritizing.
Content is still king
Content encompasses all your online written copy. Could be blog posts, website content, eBooks, how-to guides offered as free downloads, social media posts, guest blogs, etc.
If this is an area you’ve been slacking off on, it’s time to step up your game this year (and beyond). Whatever you decide to focus on (and we want to believe it’s a mish-mash of all these initiatives), aim to create quality content that its target consumers can find useful.
Content creation is a long arduous journey that never ends. However, if you have clear targets of what you’re looking to achieve and ride them on the back of high-quality content, your efforts will not be in vain.
Focus on social: Brand marketing moving companies
Is your moving business on social media yet? No? Well, it’s never too late to get started. If you’re not positioning yourself on social media. You’re missing out on a lot of potential business and doing your brand a disservice at the same time.
You don’t need to join every social network out there. Focus on a few (based on your target customer) and concentrate your branding efforts there.
For example, if college/dorm moving is one of your core offerings, consider Instagram marketing to target the younger crowd.
Similarly, if you provide office and commercial moving services, LinkedIn and Facebook marketing should be part of your strategy.
Local SEO can be a huge boost: Brand marketing moving companies
If you’re like most moving companies, odds are you provide local moving services within your state.
With 46% of searches on Google having a local intent. It means that prioritizing your local SEO increases your chances of being found. By potential customers looking for movers “near me.”
So, how can you improve your local SEO exactly? So, simple: start by creating a company listing on Google My Business.
That way, anyone looking for moving services within your area has a high chance. Finding your company on Google’s first page.
Your website is at the heart of it
If you’re going to focus on digital marketing (which you should) it’s always important to remember that your website is. At the heart of your brand marketing as far as your online marketing efforts go.
The idea is to send traffic to your website so visitors can find your services. Request quotes, and ultimately book a move with you.
For that to function properly, you need a website that works flawlessly – pages load fast, pages provide relevantly. Useful information, the website is mobile-friendly, the site provides easy navigation, and so on.
In conclusion, not only do users love a website that works well, but also search engines view it favorably. In other words, that alone is a big boost for your SEO efforts.