Do you ever wonder how companies like Starbucks or Amazon became so successful? Or how Apple emerged into a global giant after starting its operations in a small garage? The answer is strong branding improvement and in this article, we’ll share some recommendations and strategy for it.
As the consumer buyer’s journey continues to evolve, having a strong product isn’t enough of a reason to buy something anymore. According to Nielsen, nearly 75% of global consumers say that brand origin is a key purchase driver. Creating a brand that resonates with your prospects and customers is a surefire way to take your business to the next level. But before you can develop your brand, there are a few questions you’ve got to ask yourself about your company.
Branding Improvement Strategy
Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases. Firstly, getting your brand strategy right and aligned with your business objectives. Secondly, developing all the tools you will need to communicate the brand, such as your logo, tagline, and website. Finally, there is the phase of strengthening your newly developed or updated brand.
Keep Focus Strategy To Improve Branding
The most important thing when it comes to branding is to stay consistent. Develop a certain style and stick with it! Design a logo, and stick with it! Phrase your mission and stick with it! If you are consistent in the way you present your brand to your audience, people will eventually start to remember and to recognize your brand.
Instagram is a social media platform with power. It’s said that a picture is worth a thousand words, and Instagram lets you promote that story via the image(s) you post and the text you narrate. It’s a great tool for friends and family to keep up with one other, and it’s just as good for brands reaching out to their consumers.
Azazie sells bridesmaids and bridal wedding gowns. To do that, it’s become hyper-focused on growing its social communities, especially on Instagram. As a result, a great branding improvement strategy.
The reason is that on that platform, the company can ask new brides to share images of their special day — and their experiences with Azazie’s dresses. Not surprisingly, Azazie’s Instagram page is full of beautiful photos that inspire other brides-to-be to imagine themselves in one of its gowns.
Brand Name Usage
Make sure your brand name will become familiar to your audience. That means you should use that brand name! As a result, you can use your brand name in one of your products like we do in Visualmodo. Make sure to use your brand name in your newsletter and in your (Facebook) posts. So, people should hear and read your brand name regularly!
Messaging Branding Improvement Strategy
Your next step is a messaging branding improvement strategy that translates your brand positioning into messages to your various target audiences. Your target audiences typically include potential clients, potential employees, referral sources or other influencers and potential partnering opportunities, to name a few of the usual suspects.
While your core brand positioning must be the same for all audiences, each audience will be interested in different aspects of it. The messages to each audience will emphasize the most relevant points. Each audience will also have specific concerns that must be ready, and each will need different types of evidence to support your messages. Your messaging strategy should address all of these needs. This is an important step in making your brand relevant to your target audiences.
Content Marketing Branding Improvement Strategy
We could have called this step “develop your marketing strategy.” But we didn’t. Instead, we call for a content marketing branding improvement strategy.
Why? Content marketing is particularly well suited to professional services firms in the Internet age. It does all things traditional marketing does but it does them more efficiently. It uses valuable educational content to attract, nurture and qualify prospects.
Remember that your brand strength is driven by both reputation and visibility. Increasing visibility alone, without strengthening your reputation, is rarely successful. That’s why traditional “awareness-building” advertising or sponsorships so often yield disappointing results. On the other hand, content marketing increases both visibility and reputation at the same time. It is also the perfect way to make your brand relevant to your target audiences. Case closed.