Browser Push Notification WordPress Usage Guide
We will show you a tutorial on how to add browser web push notification usage to your WordPress site easily and the best plugins
Do you want to add a push notification to your WordPress site? Push notifications allow you to send notifications to users even when they are not visiting your website. In this article, we will show you a tutorial on how to easily add browser web push notification usage to your WordPress site, the best plugins, and how to send desktop & mobile push notifications from your site.
Push notifications are messages on your screen to let you know when something happens on your device. For example, when you get an email, you probably see push notifications on both your smartphone and desktop computer. They’re not as intrusive as popups, and you can usually configure them when you want to see them (so they don’t become annoying).
Web Browser Push Notification Usage Tutorial
Push Notification For Special Sales
Every e-commerce business owner eagerly awaits a seasonal sale and wants to take advantage of the opportunity. Inspire the users about the new collections of products with the help of push notifications.
Impress the users with the new and dashing collection and encourage them to the seasonal sale. You can also convert your users by giving exciting gifts, offers, and discounts during the festival season.
This is a fantastic opportunity to reach out to your customers. You can also send notifications on company anniversaries and end-of-season sales.
Sales & Discounts
Flash sales are the best way to create urgency among customers to purchase a product. You can send the notifications within a specified time limit—product discounts and browser notifications.
This creates a sense of excitement, and they would purchase the product. This helps the user immediately. Otherwise, he/she can miss out on the offer if they don’t do the transaction. Such notifications will help you drive high pull and power to your website.
Web Push Notification For Freebies
To grab the customer’s attention, sending reminder notifications is the best way to target them. In addition, you can send personalized messages like birthday wishes and anniversary wishes to clutch attention.
This will help the customers feel special on their special day, and they will visit your site or app to buy. In addition, you can send reminder-based notifications to users, conveying to them not to miss important things like discounts, coupons, etc.
Sending the last-minute remainder also creates an urgency within the customers that helps increase sales. Remind the users about the products and services they already use to renew it.
The New Items From The Shop
You need to give your users information about products and brands. This can be done based on the shoppers’ recent behavior. Buyers always want to know when the product can be purchased. E-commerce sites can create segments between customers based on their past purchases. Then send them to push notifications to the segments directly for new related products that had been searched earlier.
Therefore, please send relevant information about the new product arrivals after customers segment based on their purchase history and behavior. This push notification will help to augment the growth and sales.
For example, a new book is in stock, and you have records of buying all the books earlier. You can send a notification stating the new series is now available and in stock, then every user will want to pick their copy as soon as possible.
The Cart Usage
As a retailer, you need to understand the urgency of the e-commerce platform and customers’ intent about a specific product. The website must convince the customers by giving them more product information. The following points will help in reducing the cart abandonment rate.
You can remind your users about products left in carts, which helps increase sales. You can also recommend similar products to users by attaining the following steps.
The Sense Of Urgency
The urgent notifications help the users to recheck the website and cart. This helps an outgoing customer to stay on the website by providing the opportunity to grab the best deal. You can use the statements like ‘Grab the coupon,’ ‘Limited offer,’ ‘for a limited time,’ ‘Hurry up,’ etc. to create an urgency in the users to gain immediate attention.
Customized messages lead to a higher conversion rate. Because when people get a personalized notification, they feel it is only created for them. There are several ways to personalize your web push messages. You can use the physical location to personalize messages. Also, you can use the customer’s past behavior to send targeted specific messages.
For example, if a person has spent a little time on your website browsing a particular product, then instead of sending a generalized message, send him a personalized message like “30% discount for the specific product” by doing the categorization.
Push Notification Plugins For WordPress
The success factor in increasing sales includes keeping your audience engaged in making them stick to your website.
The browser-based push notifications update the visitors about new and trending content on a WordPress site. This helps to send messages directly to connected mobiles, desktops, tabs, etc. See in this tutorial some browser push notification plugins to activate them using on your WordPress website:
Web push notifications engage your users and increase your WordPress site audience. WonderPush allows you to send unlimited web push notifications. Plus, with WonderPush, readers who subscribe to web push notifications will be notified instantly every time you publish a post, even after they leave your site.
WonderPush offers a 14-day free trial, can send targeted notifications, and supports rich formats, automation, and real-time analytics. All features are included, and you don’t have to pay extra.
Browser Push Notification WordPress- PushEngage
PushEngage is a WordPress push notification plugin for websites that sends notifications and engages users. It is an automatic tool for dynamic segmentation using a URL that helps for higher click rates. In addition, wordPress websites can get the plugin for automatic notifications when publishing a post.
Pros: You can get a complete analytics on the opt-in push notifications for a better subscription rate. You can also create campaigns with conversion notifications.
Cons: The free plan restricts up to 2500 subscribers and 120 monthly notifications. The supported browsers are only Chrome and Firefox.
Browser Push Notification WordPress- SendPulse
This is a free WordPress plugin to add browser push notification usage to a website. You can use this plugin to inform your customers about important events quickly. In addition, it is a marketing platform in which we push notifications support in all popular browsers like Chrome, Mozilla, Opera, etc.
Pros: Users can see offline notifications as soon as they come online. They can send personalized push messages and trigger automatic messaging also. In addition, users can see the notifications being delivered with the help of real-time analytics.
Cons: Modern templates have some limitations, and more variety is needed. It needs to emphasize event-based segmentation and hyperlocal targeting.
OneSignal is a prevalent WordPress push notifications plugin. It allows setting opt-in messages for the site visitors to configure notifications. As a result, the website visitors will get the features like targeted notifications and A/B testing when they sign up for push notifications.
Pros: OneSignal sets up scheduled and automatic notifications for online and offline users. It targets visitors based on their language and the frequency of visits based on their visit rate. It also gives real-time analytics to view notifications with unlimited push notifications.
Cons: The installation is a bit tricky, although these issues have happened less and less over time.
Final Thoughts About Browser Push Notification WordPress
WordPress push notification is an excellent way to keep subscribers updated with your latest publications. The problem is that WordPress doesn’t include push notifications as a feature out of the box. However, that’s nothing you can’t fix with help from the right plugin. We’re partial to one signal, which only takes a few steps to set up.
Finally, do you have any questions or tips about web push notifications usage in WordPress? We hope this tutorial on how to easily add web browser push notification usage to your WordPress site and the best plugins has been of help to you!