How to Build Your Online Portfolio and Attract Followers

The online portfolio is becoming more and more popular. This post shows how to build an online portfolio to attract followers.

By Claudio Pires
Updated on October 26, 2022
How to Build Your Online Portfolio and Attract Followers

With an increasingly online generation, an online portfolio is becoming more and more popular. A well-updated, visitor-friendly, and aesthetically pleasing website may attract the right visitors to boost your creative character. Here are some tips to keep in mind to build your online portfolio and attract more followers:

Use a Theme Suitable for Your Medium

A writer’s portfolio will look vastly different from a photographer’s portfolio. Make sure you choose a theme that is suitable for your chosen medium. For example, don’t choose a theme that makes your writing appear in messy chunks if you are aiming for a writing portfolio or a theme that renders your photos at a lower resolution if you are aiming for a graphics or photography portfolio.

Use SEO Techniques to Build Your Online Portfolio

It might be best to look into search engine optimization or SEO if you are producing online written content through blog posts or news features.

SEO will help your posts reach the first page of search engines if a potential reader is searching for a keyword that is related to your post. There are many ways to do this. Use an appropriate title, include external links in your posts, and use keywords to narrow your search.

Encourage Your Visitors to Subscribe

Online Portfolio
Online Portfolio

When build your online portfolio, another way to ensure that your content, art, or other media is engaging is to ensure that your visitors keep coming back.

You can persuade them to subscribe to your website, and this will update them via email or, if you are using WordPress, through their WordPress notifications whenever a new post goes live on your portfolio.

However, you can manually compile your email list through websites by simply inputting the relevant domain. It is an excellent tool if you want to target specific organizations. Once you have the email address, you can send press releases and newsletters with updates, offers, and any other information your list needs. This is to keep them up to date and keep you and your website in mind.

Leverage Social Media When Build an Online Portfolio

Online Portfolio
Online Portfolio

With the rise of social media and most of the current generation using different platforms daily, it has become easier to market yourself and your work. One of the ways to attract new followers is by keeping an active social media account or two. Where you post snippets of your work with further links to your online portfolio.

Be sure to use the best style appropriate for your chosen platform when build your online portfolio. For example, take advantage of Twitter’s new character limit if you must, but images occasionally speak more than words. Likewise, for Instagram, high-quality images work best rather than grainy, unreadable graphics that may put a potential visitor off.

Update Your Work Often and Share It

Social media platforms are also great for networking with other creatives in your field. So comment on a fellow artist’s photo, they will appreciate your support, and you get a friend. Moreover, you can use social media to explore possible collaborations, get your work out there, and increase your exposure.

Occasionally, opportunities like paid gigs and commissions can be advertised on social media. So it can pay off to have a well-groomed social media account when build your online portfolio. Considering these elements, you have the foundations of a working website and a steady stream of regular visitors.

Final Considerations

Promoting your portfolio is as crucial as creating it. You need to develop a marketing strategy to put your website to potential customers who are prepared in front of your services or products.

Whether you’re an artist trying to get your name out there or you’ve had a long career because of a marketing push, use these ideas to build a great online portfolio and attract followers.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.