Did you know that color is an essential factor in driving conversions? Companies use color psychology to improve their brand message, or can red increase someone’s heart rate? Learn all about color psychology, in addition to an infographic on how colors impact our feelings, behaviors and example for each color.
A new infographic by the folks at Advisor brings these. So, many other facts to the fore by concisely explaining some of the most relevant facts about color psychology. Moreover, how they can help website owners to drive conversions.
How Much Does Color Matter?
Their research establishes that color impression is responsible for up to 60% of someone’s product assessment, ultimately influencing buying decisions. This knowledge has great power, and many companies have used it to their advantage and experienced increased revenues.
For instance, Heinz ketchup changed its product and brand color from red to green as part of a marketing experiment. This led to the most significant sales increase in its history, amounting to more than $23 million during seven months.
Apart from facts and figures on the relevance of color psychology. This infographic also highlights some essential factors to consider when choosing colors. Using blue, for example, has been associated with sending a message of tranquility and trust. It has led many companies in trust-demanding industries. Such as healthcare and finance, to choose it for their logos and design schemes.
Color Psychology Infographic + Example
Color can also be more concrete, like driving users to click on call-to-action buttons. Design recommends using highly contrasting colors, such as orange, which to draw user attention. Extra Storage Space, an online business, saw an increase of almost 8% in click-through rates. So, after changing its call-to-action button from blue to orange!
Packed with excellent examples and knowledge about color and its uses in business. This infographic can be a perfect reference guide for beginners and veterans. Check it out!
How do Colors Impact Feelings? Yellow Example
He’s so intelligent Yellow is the most common color up with ideas that are new, creative, or innovative. I’m sure you’re familiar with the typical image of someone who brainstorms ideas that are present with a bright yellow light bulb! This is not a coincidence: yellow scientifically proven to increase mental activity and increase awareness and energy levels.
This color’s brightness clears mental blocks and encourages people to seek new perspectives by abandoning the conventional ways of seeing the world. You can consider yellow the primary color of the morning, this is when you are most alert, insightful and analytical, you have the opportunity to create a new day in your life. Do not believe me alone.
Scientific research has up that yellow is present with better activity on the left side of the brain, which is under consideration by the leader of rational thought.
- Firstly, they are up with joy, happiness, intelligence, and energy.
- Causes a warming effect, causes joy, increases mental activity, and generates.
- The muscles are the primary source of energy for the body.
- Bright, pure yellow is the reason taxicabs have painted this color.
- When overused, yellow may have a disturbing effect.
- It’s up that babies cry more in rooms with yellow lighting.
- Finally, yellow represents honor and devotion. Later, the definition of yellow was up with cowardice.
How Green Colors Impact Feelings: Color Psychology Infographic + Example
Green is the primary color that suggests our primitive association with the first creation of the world – nature. Considered the primary color representing purity, health, and freshness, green has traditionally been associated with brands promoting growth, vitality, and productivity (think Starbucks and EverNote!).).
Gentle, refreshing, and restorative, green also symbolizes connection. Connection to ourselves, the quiet moments in our lives, and nature itself. It’s not a coincidence that people flee the concrete jungle of large cities to disconnect from the ordinary and connect to the natural world.
- Green represents the return to the primal roots, the pristine state of inner harmony and tranquility.
- The color of nature. It represents expansion, harmony, youthfulness, and fertility.
- Admired for its mental and physical benefits.
- It slows the human metabolism and produces a soothing effect.
- They are associated with purity and sincerity.
How do Colors Impact Feelings? Blue Example
Contrastingly, the primary color red is associated with passion and intensity, while blue is associated with serenity and calm. When asked to imagine a tranquil scene, most people will immediately think of a lot of blues.
Usually in the form of a still body of water. Quiet and contemplative, blue represents a reflective state of mind. Numerous studies have demonstrated that this negative effect on the body is opposite to red, which results in a decreased heart rate and a slower metabolism.
- Unique and genuine
- Excited, sympathetic, and personal, they seek meaning and significance in life.
- Warm, friendly, and caring; they take pleasure in their work.
- Idealistic, spiritual, and sincere; they value unity and honesty in their interactions.
- Gentle, peaceful, and creative; they are natural romanticists and caretakers.
