The Contact Page on any website will likely get the most traffic, so in this article, we’ll explore the critical elements of a good contact page creation process. No matter where people come to your site, they are likely looking for a way to contact you. Learn how to design an impressive and high-converting contact page in this creation guide with key elements, components, and essential features.
They might want a phone number, an address, an email, or even where they can find you on social media. Each visitor is unique in how they want to reach out. As a result, it is in your best interest to make sure that your Contact Page is. As clean and concise as possible.
Key Elements Of a Contact Page Creation
Contact page info and channels
Freshbooks is a great example of aggregating all the contact options in one location. Whether customers need technical help, updates on a current issue, or to make a press contact, it’s all available on one contact page with a good creation.
While some companies distinguish between self-service knowledge bases and active support, at minimum, cross-linking all your contact options helps people more easily find their way to a solution.
Most of the pages I reviewed linked to FAQs and documentation from their contact pages. Hootsuite, HubSpot, and Basecamp all added social support channels as an option. Consider adding links to your customer community forum, pre-recorded videos, or training options as essential features of a contact page.
The FAQ in the contact page
Great contact pages distinguish between making the customer do the work upfront. In addition to saving them time overall. Average replies before a conversation are resolved. It is a valuable customer service metric for your support team.
But when the initial question from a customer isn’t clear. It doesn’t contain enough information to answer the question that average takes a hit. (I would hate to know the number of support replies I have personally sent that boiled down to “Can you please tell me which account you’re talking about?”) Adding additional fields and guidance to contact forms can help you do the following:
Automatically direct different requests to the appropriate teams during contact page creation. For example, you can send prospects to your sales team, job applicants to your people team, and product support to your customer service team. Show appropriate FAQs and support options.
As shown above, Squarespace narrows down its knowledge base results according to the options you choose to describe your question.
Provide the support agent with account tools and history. If a customer can tell you the account they log in to or their company name. You can often give your support team access to internal tools and data to help them answer much more quickly. Inform your reporting.
Letting customers self-categorize their questions by product area, issue type, or the like gives your team great insight into your main support issues and perhaps where the product teams should focus.
For some types of support in a contact page creation. Prompting customers to attach a file or a screenshot along with the question can shorten a conversation considerably. Basecamp’s contact form includes a file attachment option right up front.
Set time in the page
As Tom Petty once said. Waiting is the hardest part. Unless you offer real-time support. Giving customers an idea of how long they should expect to wait lets them decide how to proceed and builds their confidence that they’ll get a response.
Freshbooks notes their office hours and helpfully lists the current time at their office. Moreover, Basecamp says, “Expect a reply between 8 is CST – 6:30 pm CST Monday through Friday.”
Finally, the campaign Monitor quotes an email response time of “a few hours”. However, it changes the page over the weekend when response times increase.
Customers may try self-service options if they are told email responses can take a day. Ultimately solve the issue on their own. Alternatively, if the wait time is acceptable. In conclusion, they can move on with other tasks knowing the answer is coming. Learn how to design an impressive & high-converting contact page in this creation guide with key elements, components, & essential features.
Checklist
- Clear Contact Information: Ensure your phone numbers, emails, or physical addresses are listed and easy to find. Include all relevant channels, such as social media handles and profiles.
- Contact Form: Implement a simple, user-friendly form for visitors to complete. Ensure it’s working correctly and the information is being received on your end.
- Google Maps Integration: If you have a physical location, integrating Google Maps can help visitors locate your business more efficiently.
- Responsive Design: Your contact page should be mobile-friendly, ensuring all visitors can access and interact with it, regardless of their device.
- Chatbots or Live Chat Feature: If possible, incorporate a live chat feature for instant communication. A chatbot can handle basic inquiries when live agents are unavailable.
- Call-to-Action: Encourage users to take the desired action with a compelling CTA. This could be to “Get in touch”, “Schedule a consultation“, or “Sign up for updates”, for example.
- Human Touch: Add pictures of your team or personal messages to give your contact page a human element. This can make your brand seem more approachable.
- Privacy Statement: Assure visitors that their information is safe and will not be misused. A clear privacy statement can build trust and encourage more people to get in touch.
- Testimonials and Reviews: Showcasing positive customer feedback can instill confidence in prospective customers, nudging them to reach out.
- Clear Navigation: Make sure the contact page is easily accessible from anywhere on your site. Consistent, clear navigation is key.
- Accessibility Features: Consider adding features to assist those with disabilities, such as alternative text for images, or options to increase text size.
Extra Tips
- Professional Design: Ensure your contact page’s design is clean, consistent with your brand’s look and feel, and provides a professional experience for the visitor.
- Error Handling: Have a system to handle errors, such as incorrect form input. Clear error messages can guide visitors to complete the contact form successfully.
- Performance Tracking: Implement tools to track how your contact page is performing. This could include tracking form submissions, time spent on the page, bounce rates, and more.
- Multi-language Support: If your business serves international customers, consider adding multi-language support to your contact page.
- Optimization for SEO: Make sure your contact page is SEO-friendly. This includes using relevant keywords, meta descriptions and ensuring the page loads quickly.
- Confirmation Message: Once visitors submit a contact form, they should receive a confirmation message thanking them and outlining the next steps.
- Multiple Contact Methods: Different people have different communication preferences. To cater to a wider audience, offer several options, such as phone, email, and social media. Learn how to design an impressive & high-converting contact page in this creation guide with key elements, components, & essential features.
Conclusion
The contact us page creation keys should be one of the most user-friendly pages on your website. A great way to test its usability is to ask friends, family, and colleagues to give it a trial run. Ask them for feedback on the following:
- Firstly, how quickly can they find the link to the contact page?
- Secondly, how easily they can read the contact details on the contact page?
- Do the contact form and all included links work?
- Is the phone number, email address, location, and opening hours correct? One digit is wrong, and you could lose potential business.
- Finally, does the look and feel of the contact us page make them want to contact you?
It should be because a contact page key is there for that.
