Your website is your brand’s gateway to your digital audience. It’s the “appearance” of your brand and company in the digital space, and it always helps to make a good first impression. However, website design isn’t always just about aesthetics. It’s important you use search engine optimization (SEO) to rank high on search engine results pages. This might seem overwhelming at first, but then how do you build your website with SEO? There are ways to design your website with SEO; learn how by reading this article.
Design With SEO
Just imagine how many people look into search engines every year. Google alone takes up 3.5 billion searches every day, which translates into 1.2 trillion searches every year all around the world. Imagine being able to tap into even just a percentage of these searches, thanks to your SEO. That’s still a ton of views that can potentially be conversions. As a result, it makes design and SEO work.
SEO in Website Building: How to Make the Concepts Work for You
Websites built with SEO in mind can maximize their online marketing campaigns. Here’s how you can pull this off:
- Stay faithful to your branding: When you make a website, be consistent with your branding. For instance, it’s important to stay faithful. Not just to your brand colors and icon but also to your voice and personality. This dictates the way your website is going to be presented to your customers.
- Consider staying one step ahead and using less code as possible: While it does help to have a lot of interacting elements in your design, remember that this requires codes and, therefore, bandwidth. Slow sites tend to have low rankings. Be vigilant when it comes to optimizing your code. When you incorporate new elements, compress or shorten your codes. Use JavaScript and CSS only when you need to. So, a good way to combine design and SEO.
- Make sure your design is accessible: Get a sitemap into your website to help search engines navigate it easily. Make navigation part of your design. In addition, use white space to emphasize important aspects of your designs. Also, ensure that your web design guides your viewers into easily accessing parts of your website.
- Ensure elements like URLs and images fit with SEO standards: Ensure links and images, as well as other elements, are optimized for SEO. For links, indicate the primary keyword in the URL. For images, properly place alternative titles and captions with your keywords. Include meta descriptions and titles to maximize the exposure of your page in search engines using design and SEO.
Additional Points on How to Build a Website with SEO
- Consider social media when looking into your website design: Aside from branding, also put social media into consideration when making your design. Regardless if you use your own design or a template from a website, incorporate elements from social media, such as sharing icons to different social media accounts, in order to improve your ranking. In terms of content, make sure that the contents of both your social media. So, your website is “related” to one another, so one element can be just as insightful as the other. This at least motivates others to visit your website.
- Actively engage in evaluations and be on the lookout for changes: What perhaps makes the SEO field such a perplexing thing to understand is the numerous changes and updates. So, that can you have to learn to keep up. A lot of SEO “experts.” They can be dethroned in a day if they can’t fully adjust to a new algorithm change. In any search engine they “specialize” in. If you want your site to stay consistently be SEO-“minded,” you have to be on the lookout. For changes and pool together your team’s knowledge to adjust to them appropriately.
The Bottom Line
Think carefully about SEO when create design your website. If a website is not SEO-friendly, search engines will forget about your website. Therefore, user traffic will be low. A website designed with SEO in mind will be indexed and ranked by search engines. This will increase traffic, leading you to more visitors.
Your website is your audience’s first way to get to know your brand. So your website design influences how they see you. Apply the above tips when build your website with SEO in mind to rank high on search engine results pages and make your website attractive to your target audience.
