Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. See the best CTR optimization tips to increase search results. CTR, which stands for “Click-Through Rate”, is a calculation of how many people clicks on link (clicks) by the number of times the link was shown (impressions).
The Best CTR Optimization Tips
Internal Linking CTR
This is something that Google has started showing a long ago. Google shows a navigation link under the Meta description or under the URL (Jump To Links). In some cases, Google also shows internal links in the SERPs. There is no surefire way to add those links in the search results. Especially, the internal links.
But you can use “Table of Content” to show the in-page navigation link in the Google Search Results. Google normally shows it for long content. So start using “Table Of Contents” for long content. A link can make your listing stand out on Google SERPs.
CTR Friendly Rich Snippets Tips
Using Rich Snippet is another great way to increase CTRs in Google search. Snippets show additional information in the SERPs to help users to find the information quickly. So, here are some of the Content Types that support Rich Snippets: Reviews. Events. People. Products. Recipes. Software Applications. Videos. Music.
Description For CTR Optimization
Meta Description is a little description of the post that Google shows with every listing. You can specify the description using the Yoast Plugin. But there is no guarantee that Google will show the specified description.
Most of the time it depends on the search term. If the search term matches the meta description, Google shows it. But you should write a good meta description for every post. Here are a few things you can consider while writing a meta description.
- Firstly, it should be a unique description of your post. So don’t copy a part of your blog post and use it as meta description. Write a unique one.
- Secondly, consider it as a summary of your blog post.
- It should contain the main keywords.
- Try to keep it within 150 -160 characters.
- It should be relevant. Don’t add any false information to get clicks.
- Add call to action words like Check, Read, Try, etc.
- Tell about the benefits.
- Finally, avoid the same words.
So spend some times to write a good meta description tag. It helps you to improve CTR in Google search.
URL CTR Optimization Tips
Google Shows URL or Breadcrumbs between the Title Tag and Meta Description. Showing URL or Breadcrumbs depends on the nature of your site. Most of the eCommerce sites prefer showing breadcrumbs. On the other hand, blog sites prefer URL in the SERPs.
If your blog post URLs are short, I’d recommend you to show the URL in the search listing. URL & Breadcrumbs Optimization Tips. URL: Short, Contain the main keywords, Avoid stop words. Breadcrumbs: Clean, Relevant, Organized Navigation. So keep your URL or Breadcrumbs clean to grab searchers’ attention.
Click Tag CTR Optimization Tips
Title Tag is like an advertisement for your post. The more attractive it is, the more click you get. The very first thing a searcher notice is your Title tag. 80% of the chances of getting the clicks to depend on Title Tag.
So it’s very crucial to make your Title Tag attractive. It’s not just about a good headline. It’s about writing a Title Tag that gets searchers’ attention. Here are a few things you can do to make your title tag attractive to increase CTR. Try to keep the main keywords at the beginning of the title tag. Use Numbers (Like Top 10, 7 Best, etc.). Brackets (Like (Free & Premium), [2017 Edition], etc). Use Time (Like 2017, June 2017, etc.). Moreover, modifier Adjectives (Like Best, Free, Simple, Affordable, Amazing CTR optimization tips.). Call To Action (Like Now, Try, Buy, Listen, Check, Read, etc.). “How To” if needed. Consider using different titles for readers and search engines. In addition, keep the title length from 50 – 60 characters. Get ideas from Google Ads in the search. They are highly optimized.
You don’t have to do all these things in a single title. Just make sure your title is click-worthy and do some A/B tests. However, never use over-promising post title.
Last Updated Date
People tend to click on those search results that have the latest dates. As a result, Google shows the published date of the post on the SERPs. It’s OK to have the published date on the SERPs if your contents are mostly topical (seasonal).
But if you have evergreen contents, you can do two things – Showing the last updated date of the post or just not to show the date at all. Showing the ‘Last Updated Date’ is a good idea when you frequently update your old posts. You can do it by using Last Modified Timestamp plugin.
CTR Optimization Tips: Featured Snippet
You might have already noticed those featured boxes in the SERPs. These are called Featured Snippets. Featured Snippets in search are increasing rapidly. Getting featured on those boxes can increase your CTR dramatically. But it’s still a mysterious thing in SEO industry. There is no guaranteed way to get featured on Featured Snippets. However, you can do a few things to increase your chances of getting featured.
- Firstly, try to answer the questions of searchers in the best ways.
- Secondly, using Tables in the blog post.
- Show step by step process on “How to” posts.
- Use “Lists” on the post.
- Finally, use heading tags properly.