Data Feeds Management in Magento – Mirasvit
Check all about data feeds management in Magento with Mirasvit advanced product and tips to increase ecommerce revenue
One of the most obvious ways to increase revenue is to bring your products outside of the website. Otherwise, your conversion rates are limited by the website traffic. Easier said than done – online trading is more complicated than a garage sale. To ease the expansion process to the new markets, developers create modules for e-commerce platforms. For example, the Magento 2 Google Shopping Feed extension by Mirasvit. Check all about data feeds management in Magento with Mirasvit advanced product and tips to increase ecommerce revenue.
Trading outside: data feeds functionality
So, what are data feeds? They are essentially files containing information about your items. Listings of stuff you sell, to put it simply. Feeds can be written in XML, TXT, and CSV files. Extensions, such as Magento Product Feed by Mirasvit, use these files to set up trading on different platforms.
For example, let’s say you want to sell items not only through your website but directly from a Google search page. The extension will help you generate a product feed for that. You will pick items and attributes you want to show and set up an update schedule. After turning on the generated feed, users will see your items right on the Google search page.
And that was only a barebones example. Data feed modules include more functionality, like ready-to-use templates, automation, and analytics. But are they worth it? Let’s see some statistics that will answer this question.
Are product feeds really helping? Magento data feeds management
COVID-19 changed the world and shifted the way commerce works. A report by BOND (https://www.bondcap.com/report/onw/) from 2020 says that demand for quality e-commerce skyrocketed and still stays strong. 85% of searches for items begin at Google and Amazon. Latter takes 49% of the searches. It’s a big market that your store can be a part of. Moreso, it’s not the only one.
Today, the biggest trading platforms are:
- Google Shopping
- Facebook Store
Product data feeds management modules allow you to bring your items onto these platforms. However, there are tens of the least-known trading engines from different internet segments. Maybe they can’t provide billions of active users, but even a few loyal customers can be a great help to the business. Statistics from annexcloud show that, on average, loyal buyers spend 33% more on each order.
To put a final argument on the table – DataFeedWatch reports that shopping feeds boost revenue by 12% on average. This data represents only Google Shopping. The real increase in conversion rates via several launched feeds can be much higher.
Tips for feed management by Mirasvit
However, just installing the proper module and setting up feeds may not be enough for good results. Automated systems can’t do everything for you. Knowing this, we offer you three important but unintuitive tips on how to optimize data feed management.
When creating a data feed, ensure that you don’t advertise out-of-stock items. There are not many things more frustrating than spotting a nice item for a good price only to discover that it’s out of stock. Most customers won’t return to you even after one bad experience.
Make the price always visible
Some traders think that absent price tag entices users to visit the website. It can be true, however, if that price is not suitable – visitor just wastes their time. You won’t likely see the return of this customer ever again.
Use proper categorization
Make sure that your items in the feed are correctly categorized. This way, they will be easier to find, which means easier to buy. Badly categorized items can also lead to a bad user experience and reduced conversions. I hope that this article helps you to understand how to use Mirasvit advanced product data feeds management in Magento.