Design Trends Clothing eCommerce Websites Should Look Out For In 2024

Check out the top design trends for clothing eCommerce websites & Fashion stores that you should look out for this year and beyond

By Claudio Pires
Updated on March 13, 2023
Design Trends Clothing eCommerce Websites Should Look Out For In 2024

Let’s not beat around the bush here – you want to profit. Sure, getting (or designing) the best possible website is a beautiful goal, a matter of reputation and general pride in your work. Check out the top design trends for clothing eCommerce websites & Fashion stores that you should look out for this year and beyond.

But you also want this website to bring you (or your client) more customers, a solid ROI, and to serve as a promotion of the company brand. In order to achieve all this, you need to get with the times, you need to follow the newest trends if you want to stay relevant.

Gaining an edge over the competition is no easy feat, but it can be done. And one of the most important places where you have to stay relevant in the fashion industry and anything connected to it. Find here the top design trends for clothing eCommerce websites in 2024.

Now, this is an age-old question – sacrificing art for money. However, lucky for you, we expect the trends for Clothing eCommerce Websites will revolve around creativity and fluidity.

If you want to stay current and impress your customers, you know that stagnation is not an option.

So, tying the creativity needed to stay relevant in an industry connected to fashion and the simple fact that you need to make money, we expect the following web design trends to become highly relevant in 2024. Check out the top design trends for clothing eCommerce websites & Fashion stores that you should look out for this year and beyond

Invest in eCommerce Marketing with SEO

Marketing is one of the core facets of your business. As digital transformation is the trend today, you might as well ride on that boat and get sailing with your online eCommerce marketing tactics.

eCommerce marketing essentially refers to advertising and promotional strategies to drive traffic into your online store, particularly an organic one. One of the best ways to gain visits and clicks to your online store is to ensure it’s in different search engines.

A whopping 81% of online purchases stem from a keyword search from search engines. Therefore, it’s worth considering investing in eCommerce SEO solutions for your online store to boost traffic from search engines like Google.

Get with the times

A trend that will stick (i.e., that isn’t a fad) needs to reflect the world and to reflect reality. This can most clearly be seen in all the social changes that have taken hold in the previous year.

Websites need to embrace inclusivity and display the variety of people that may be interested in their products.

The importance of inclusivity in business cannot be understated. It improves your business in every aspect and makes you part of the social change the world truly needs.

To show this correctly, you can do a couple of things. First, in any photos and images of people on your website, you should present individuals of varying ethnic backgrounds. In other words, don’t just have white people wear the clothing you are selling, but people from all places and creeds. Also, try to be culturally sensitive.

For example, certain clothing styles and custom t-shirts with jokes on them may end up being culturally insensitive. Check out the top design trends for clothing eCommerce websites & Fashion stores that you should look out for this year and beyond

Experiment with fonts

It seems minimalism was a key trend in 2018. Now, things are getting a bit more lavish, a bit more wild and dainty. Experimenting with fonts should always be a trend in web design, no matter the line of work the website stands for.

This year, we expect some fancier, more vintage-looking fonts, like serifs, for example. A dash of elegance and style follows this style, something we believe will be much more appreciated in 2024 when compared to 2018. Indeed, you want your content to draw attention, keep people reading, and, hopefully check out the products that are on offer.

There has been a revival of old vintage styles in practically everything these days. Websites, cars, clothing, music… The eighties have taken over, the vaporwave aesthetic has already cemented itself. The old-timey look is a must for any artisanal café and home-brew bar.

Everybody is hopping on the vintage look in the United States, Australia, Germany, and the UK. High-quality custom shirts in Australia pines over have this eighties and seventies look.

So, a trend we foresee for 2024 is having a vintage look become a design mainstay. Muted colors that resemble photography from thirty to forty to fifty years ago. A retro outlook, an old-timey style – these are things that can help you break through and get an edge over the competition.

Something a bit asymmetric

There are many factory-made websites out there, all vying for a customer’s attention. You want to break that, to go against the grain. In 2024, we expect people to be sick of cookie-cutter websites and believe they will move towards something more eye-grabbing.

Asymmetric layouts, styles, and designs will help your website stand out. However, the challenge here is to find a balance between actual functionality and a good-looking website.

Videos on eCommerce sites are nothing new. However, the quality of said videos will now be more important than ever. Before, you just had a simple video or an ad that was already running on the TV. Now, you want stories, you want something more original and artistic. All the while keeping video quality crisp and clear in beautiful maximum HD.

There are many reasons you should use video to help your website, but all of them fall to the wayside when you consider just how nice they have to be.

The content needs to be relevant and needs actually to help your product. So, a video of an item of clothing from multiple angles. The said item should be in motion, allowing artistic experimentation. So, all the while handing out some relevant information to the potential buyer.

And there you have it, folks, some design trends we believe will take 2024 over by storm. These are about the past and the future. Use the vintage look, but utilize better video to showcase your products properly. Go a bit wild with asymmetry, but stay classy with old-school fonts. Hope it explains all the Check out the top design trends for clothing eCommerce websites & Fashion stores that you should look out for this year and beyond

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.