When designing a website, one of the main objectives is typically driving traffic. It is unlikely that people create a site without this goal in mind. In light of this, it’s important that the design is well thought out and done in a way that is attractive to search engines as that is where your traffic is going to come from. There is a lot that goes into designing a website that ranks high in search engines, but consistency and the right knowledge will take you as far as you want to go. If you happen to be a web designer or developer, then you may find the tips below on designing an SEO-friendly site rather useful.
SEO Friendly Sites Design
Take Keyword Research Seriously
One of the fundamentals of any SEO friendly website is one that has well-thought-out keywords. With that being said, take the time out to do adequate keyword research if you want to see positive results. Keyword research is so important as it is what helps create online visibility. Create a list of keywords that relate to what your website does and what people will likely use to find your products or services online. Ultimately, keywords will help you drive the traffic you need and if it’s a business-related site, translate into the sales you need.
Consider the Services of an Agency
If you don’t have the knowledge needed when it comes to SEO, then it may be best to work with an SEO Fuel marketing agency when designing your site. This is because they can help fill the knowledge gap when it comes to SEO as well as give you direction regarding which elements to include in the layout or design of the site. This could reduce the number of revisions that have to be made as well as help prevent costly mistakes.
Make it Responsive
When designing an SEO friendly website, responsiveness is another essential element to consider. Search engines want to not only know that your site is relevant to whatever your niche is, but also that your site works properly. The user experience is important, so the last thing you want is a site that is hanging, distorted on mobile, or hard to navigate around. To make it responsive, focus your efforts on making images web-friendly, optimizing your site’s speed and ensuring it’s mobile-friendly. In terms of the last one, choosing mobile-friendly templates is a great place to start.
Create a Checklist
Creating an SEO checklist while designing a website could help significantly, so consider putting one together. This is a way to be sure you don’t leave out any vital information and are able to include all elements in your design as you go along.
Use Titles and Tags
In addition to the mentioned, titles and tags are another ideal way of making a website SEO friendly. After you’ve gathered the right keywords as mentioned above, be sure to include them in your tiles and tags where possible. However, be sure not to keyword stuff and do it in a natural way so that you aren’t penalized by search engines.