Thanks to technological advancements, the world today has seen significant changes in modes of marketing. Apart from just the traditional forms of marketing, such as through print and television ads, some of the most popular and effective modes today involve digital marketing. More than that, of all the techniques in digital marketing tips, having a business website is one of the most important. In this article, we’ll explore the tips to combine them.
This fact is precisely why many businesses today have their respective websites. However, this doesn’t mean that you’re good to go just because you have a website up and running. An efficient website has gone through an arduous web development process by a digital marketing team, such as Reibar Marketing, to ensure that all the necessary elements of a good and effective website are present.
Important Digital Marketing Tips
That said, here are some of the essential things your website definitely should have:
1 White Space
White space refers to any blank space on your site. It doesn’t necessarily have to be white. It just means an area where you don’t have images or text placed. This white space helps give a break to the eyes of those visiting your website. It’s like allowing their eyes to relax after seeing too many visuals on your site.
In so doing, it also becomes more comfortable for your visitors’ attention to be diverted to where you want them to go on your site. It keeps your website or page looking more organized and emphasizes what you want your visitors to see. So, an essential digital marketing tip.
Other benefits of white space include the following:
- Firstly, it enhances the legibility of your content
- Secondly, it creates a sense of balance or harmony on your site
- It increases interaction on your website by preventing distractions
- It makes your site look more professional
- Finally, it makes your site look impressive
White space is one of the most essential elements of web design that is also in tune with Search Engine Optimization techniques to improve your site’s ranking.
2 Your Logo
Your website should have a clear sense of brand identity. This means your website should reflect your business and brand in general. When visitors are on your site, they should immediately associate this with your business. One of the best and most professional ways to do this is to incorporate your logo.
Your business logo should always be present on whatever page on your website. Generally, this is placed in the upper left-hand corner. As a result, it is an essential digital marketing tip.
3 Balance Of Colors
Some people don’t know this, but a website shouldn’t be too overpowering regarding colors. Conversely, it also shouldn’t be too monochromatic such that it looks dull. At the same time, it may seem like only a very minute element to consider, but using the right colors on your site has a powerful impact on the overall success of your website.
A good point for you to note is that your chosen colors should set a tone that isn’t too informal. This color tone should also be consistent throughout all the pages on your website.
Here are some guidelines to abide by when using colors on your website:
- Don’t sacrifice readability in favor of colors. The background should be more muted than the colors of the text itself.
- Match the colors to the branding scheme of your company.
- Keep colors subtle for the background and secondary information.
- The font color of the content shouldn’t be too overpowering.
- Avoid contrasting colors. Stick to colors that complement each other.
4 Important Digital Marketing Tips: Testimonials/Comments/Feedback Page
A solid online reputation is also critical in driving customers to your website. With the ease of Internet access through smartphones, customers can check out a store or a restaurant online before entering the actual location. It’s always suitable for your brand when potential clients or customers see positive reviews about your company.
Hence, there is a need for business websites to have a testimonials/comments/feedback section. This page serves as a form of advertising. Even when there’s negative feedback, don’t try to hide it. Keep it there. Negative publicity is still publicity, and that’s better than not having anyone talk about your business.
You can turn these negative comments into positive ones by responding and engaging with these comments professionally. Most importantly, it shows that you take action by taking in the criticisms and using them to improve your brand.
5 Mobile-Friendly Interface
A mobile-friendly interface means that your website can still be viewed from a mobile phone or any handheld device without the format of your page getting distorted. Don’t just design your website to be accessible through a desktop computer.
Remember that this is the mobile age, wherein many Internet users today are browsing through their mobile phones. Take advantage of this population by ensuring your site is still easy to navigate, even through a smartphone.
Essential Digital Marketing Tips Conclusion
A practical, user-friendly, and competitive website is vital to drive more customers to come and visit your site. Otherwise, once your site has loaded, you will see these visitors skip, close, and move on to another company’s site instead.
Think of your website as your brick-and-mortar store, but only that it’s on the World Wide Web. When designing your website, you must factor in the correct elements. If you’re still at a loss where to begin, start by ensuring that the elements enumerated above are present.
