Does SEO still work in 2022?
Search engine optimization has never been harder! In 2022, it seems everyone will be an SEO expert. So will SEO still work for your business
Search engine optimization has never been harder! In 2022, it seems everyone will be an SEO expert. So will SEO still work for your business in 2022? The answer is YES! Read on to discover how.
What is SEO?
Search engine optimization (SEO) aims to improve your website for better visibility in search engines such as Google when users search for keywords or search terms relevant to your business. It’s a unique online marketing process.
How will SEO help my business?
SEO can help businesses large and small connect with potential customers who are actively looking for the products and services your company now offers!
By expanding your business’ online reach through owned, organic assets, such as your website, content, images, and tools, you can expect to increase website traffic and leads, conversions, sales, and, ultimately, the value of your brand.
The more people interact with your business online, and the content, products; and services you deliver via your website, the more visible your brand will be in search.
Optimizing your online presence for search will also allow potential customers to discover more products and services through different types of content. This could be tools, brochures, downloadable content, or articles that you publish online.
Similarly, by following best practice SEO, you can enhance a user’s experience on organic assets through a data-led approach to user-friendly navigation and internal linking, ultimately increasing digital sales opportunities.
How do I optimize my website?
With some basic research and a can-do attitude, it is straightforward to implement some basic SEO on the content on your website.
It is easier to target keywords and search terms with low competition and a decent search volume. The following DIY SEO tips will make it easy to start ranking higher on Google.
Remember always to write your website content for real people (not search engines), as this will resonate better with potential customers and be rewarded by Google!
Use your primary keywords in web page titles, headings; and the body of your website copy good rule of thumb is to try; and use your keywords (and synonyms) at least 3 times on your short web pages and 6 times on longer pages. Again, consider using a professional copywriter to ensure that the content flows naturally and you don’t overdo it by “keyword stuffing.”
Write engaging content
Ensure that you not only focus on SEO and that the content is informative, interesting, and, most importantly, relevant. If you do not provide information on your chosen keyword topics, website visitors will leave quickly and look elsewhere (probably at your competition).
Avoid duplicating content
DO NOT COPY & PASTE ANOTHER WEBSITE! So, Google (and other search engines) don’t want to rank multiple versions of the same content, so write your own. If you’re a business, chances are your products, services; and perspectives are unique, so you should demonstrate this via your website copy.
Geographical location is essential
When searching for local customers, ensure you publish the name of your town, suburb, or city and the areas that your business often serves. This will help Google rank you better for local customers searching nearby.
You should repeat your business name or address
Good SEO content should also have your name or address. This helps you rank highly for local results and branded searches.
So, how will I know if SEO is working?
There are a number of important SEO metrics you should be paying attention to that will help your business understand whether your SEO is working; and whether your SEO team is worth their monthly fee. Some search engine optimization metrics are essential, many are helpful, and some won’t help you make better decisions.
The most apparent SEO metrics to measure performance include:
- Keyword Rankings
- Organic Impressions
- Organic Clicks
- And Organic Traffic
- Conversion Rate
SEO success starts here
As you can see, SEO will still provide value to your business in 2022 and beyond. However, with more and more enterprises publishing high-quality content online; it has never been more challenging to achieve search engine success.
So, focusing on delivering value to your audience should be recognized by potential customers and Google alike.
If it sounds a bit too hard, why not let a professional SEO company help your business climb the Google rankings with a custom SEO strategy.