Ecommerce is the future of business and there are no two ways about it. This is a process wherein all commercial transactions for goods, services or anything else are done over the internet. Driving forces of eCommerce and marketing for the site usability it’s critical noways and we’ll explain how to that in this article.
Over the past few years, e-commerce has evolved rapidly and most of the businesses today operate in a combination of both online and offline retail. With this vertical integration, companies can now sell their diverse products and services to a larger market and more customers. Ideally, the avenues of this specific form of business are divided into three major categories such as:
- Online marketplaces where third party business to customer, B2C or customer to customer, C2C players are involved
- Retail sales wherein sales are made to the customers directly and
- Business to business or B2B scenario.
There are lots of major brands that follow the e-commerce business model. Where there is an ever-increasing level of competition in the marketplace wherein the kinds of goods and services provided by different retailers are overlapping.
The driving forces
Now the question that may arise in your mind is. Why is so that all retailers are focusing and investing thousands of dollars in ecommerce usability. It is true that the evolution and integration of e-commerce have changed the daily lives of consumers dramatically. It has also changed the Standard Operating Structure or SOP of several businesses. The driving forces of such an evolution can be divided into four distinct categories such as:
You will see that urbanization has occurred in different areas and sectors in developing countries like China. People here are looking for better living conditions. This has, in turn, led to higher consumer spending. Another significant change that has also acted as a significant driving force for the evolution of ecommerce is the increasing affinity. The dependence of the common people on mobile devices to use the internet to look for products and services. That will fulfill their shopping, entertainment, and other needs.
There has also been a significant change noticed in the consumption habit of the people. Which is another huge factor that has caused the rise in e-commerce. People now look for convenience, customization, and simplification. Only online shopping can provide them with all these three. However, they always want to gain the best online shopping experience. Whether they visit Nationaldebtrelief.com looking for financial assistance or to buy a specific pair of shoe from an online store, they will leave a site if it is not easy and convenient. Therefore, it is important for an ecommerce site to ensure easy discovery of new products. More relevant information, and diverse ways to access products and services.
The changes in consumption habits of the people warrant for a structural shift in the industry. Moreover, hence the rise of ecommerce platforms usability. The development of technology in the field of IT has also facilitated such a shift. Now the marketing programs of each retailer are thorough and managed carefully. In addition, there have been several consolidations among businesses to place in order to gain the economies of scale.
This is perhaps the most significant driving force for the rise of e-commerce. There has been a surge of effective and handy portable devices in the market. Such as smart mobile phones and tablets. These gadgets are now widely in use by consumers, individuals, and business. To perform different functions apart from talking, browsing, and gaming. They are now on the hook on to the social media platforms almost all the time. Looking for new information on products. Business brands, news, and other subjects. With the help of specific technologies such as advanced customer analytics. E-commerce companies are now able to improve the level of operation of their business.
In short, ecommerce platforms help retailers to collect info. Analyze and understand the behavior and preferences of the consumers in a better way. As a result, provide them with exactly what they need and increase their business revenue. With the use of even more advanced technology such as Artificial Intelligence and Virtual Reality. The trends in e-commerce are to provide more interesting and brand new UX.
Guidelines for eCommerce usability
However, in spite of the importance, high rate of success and benefits of e-commerce. You will not be able to taste the success if your site is not visible and usable. If you lack in user experience or usability you will surely suffer an identity crisis. Both these two have relations and creates some confusion. If you do not know and pay attention to the difference between the two you will have disastrous conversion rates and marketing.
According to the International Organization for Standardization, ISO, these are:
- Usability: This determines the effectiveness, satisfaction, and efficiency with which the users achieve their specific goals in specific environments.
- User Experience: This is the perceptions of a person and their responses using or anticipating using a product. Service or system.
To ensure that you provide better UX you must ensure that it is a better site and designed efficiently. This means in ecommerce website development and usability comes before UX. If you want to follow this basic principle. You will have to follow these specific ways to ensure better eCommerce usability of the ecommerce website’s landing pages and checkout. These are:
Minimize the content:
If you crowd your landing pages with too many things it will reduce the loading speed. You will not reach your goal of getting more traffic.
Organize the content:
After you ensure that you use minimal content. In addition, you need to organize it like that too will affect your usability.
Design for eCommerce usability:
In conclusion, usability will also depend on how you design the website. Make sure that the landing page has all the relevant info about the product. Moreover, the links that you want the consumers to click on.
Lastly, make sure that there is a very clear and compelling Call to Action and the checkout process is simple. You will also increase the usability of your ecommerce site and a better marketing. By a significant option if you add a Save Cart Function included.