An ecommerce store can offer a diverse range of inventories including physical goods, multi-vendor store, and digital products. This article will focus on review the store manager for digital products like video, audio, PDF. An easy to use WordPress plugin, Easy Digital Downloads

The plugin is free to download, and, as with other high-quality WordPress solutions, its functionality can be extended by many free and premium add-ons. A host of WordPress themes designed specifically for Easy Digital Downloads are available too. However, the plugin is designed to work with any WordPress theme.

Easy Digital Downloads WordPress Plugin Review

The core version of Easy Digital Downloads (EDD) is a user-friendly plugin that’s suitable for selling digital files on your website and accepting payments via PayPal or Amazon.

The free version is suitable for creating a simple digital shop, the real power of Easy Digital Downloads comes from the vast number of plugins that are available to add functionality. It’s an incredibly flexible product. In this post, we’ll talk about the company behind Easy Digital Downloads, explain what the plugin offers and show you how you can use it to create a professional eCommerce store.

Behind Easy Digital Downloads

Easy Digital Downloads was created by WordPress developer Pippin Williamson and his company Sandhills Development. You may be familiar with Pippin already or have read one of his many WordPress tutorials on his website, Pippins Plugins. Sandhills Development is well respected in the WordPress world for a number of reasons:

  1. They have a great reputation for good customer service.
  2. Developing high-quality WordPress products.
  3. They’ve published hundreds of useful WordPress development tutorials.

Sandhills Development is also behind other successful WordPress plugins, such as affiliate plugin AffiliateWP, membership plugin Restrict Content Pro, Stripe payment plugin WP Simple Pay and calendar plugin Sugar Calendar. However, the biggest reason Pippin and his company are so well respected is because of their approach to transparency.

The decision to be so open about major company decisions on their blog has given them a lot of attention. In particular, their ‘Year in Review’ blog posts that reflect on the previous 12 months give everyone an insight into the way their company operates and help them get to know team members.

Other popular articles include reflecting on increasing the cost of addons in 2018. Detailing what happened when they enabled automatic membership renewals. All of their articles give you an insight into how a professional WordPress company operates. Check out the Pippins Plugins blog to find out more about the people behind Easy Digital Downloads.

Easy Digital Downloads Features

The core version of Easy Digital Downloads comes with the basic tools you need to start selling digital products on your WordPress website. In addition, upload any type of digital file to be sold on your website. A shortcode is provided to help you to insert your products into posts and pages.

Discount codes can be offered to customers to encourage them to buy. In addition, limitate the times a file can be purchased. This is useful for promotions, as an example, ‘Only 11 copies left’. PayPal Standard and Amazon Payments are supported in the free version. However, through extensions, you can add other payment gateways such as PayPal Pro, Stripe, 2Checkout, and Coinbase.

Customers view their entire shopping history with their accounts. Moreover, you can display this to customers through the use of a single shortcode. In the back-end, website owners can generate reports for any time period and download these reports in CSV format. You can see data for report type, earnings, earnings by category, downloads, payment methods, and taxes. In conclusion, the beauty of Easy Digital Downloads is its simplicity.


The Customers tab offers information on the customers of your store. In addition to the contact details, the tab offers important information such as the number of purchases and the total spent on the store.

Easy Digital Downloads Reports

The Reports section allows you to create reports about the sales performance of your store. Moreover, the reports are pretty comprehensive and allow you to drill down to the basics of the sales performance of the store.

Creating Your First Product

To create the first product, you need to go to Downloads → Add New and add the product title, product description, upload file, product price, etc. When done, click the Publish button.

Discount Codes (Coupons)

In this section, you will create discount codes that you can distribute to increase sales on specific occasions. In short, just go to Download → Discount Code, and finally, click the Add New button.

Files Download

Firstly, this is a great option for stores that deal in digital downloads. Consider a scenario where the campaign allows for downloading 10 copies of a file. By setting the file download limit to 10. Secondly, you can have complete control over the download process. In addition, set up the download limit for individual products while adding/editing the product.


That’s it! I hope you can easily set up a high-performance ecommerce store powered by the Easy Digital Downloads WordPress plugin. If you have questions or wish to clarify something, please do not hesitate to ask in the comment section below.

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