When it comes to online commerce, competition is fierce. What was once a battle between sleek website design and error-free pages has now turned into a more complex war for attention and loyalty to attract, delight, and satisfaction your e-Commerce customers.
This ‘evolution’ of the Internet shopping arena now also demands a new approach — one that focuses on different aspects to secure the success of an e-Commerce store.
The time has finally come for what’s called experience-driven marketing.
What is Experience-Driven Marketing?
As the name suggests, experience-driven marketing is a particular approach that revolves around the perception and engagement of customers with the end goal of attract delight customers and making them choose your products and services.
We use the term ‘perception’ because it involves knowing how to sell your brand and everything that comes with it, to make a positive impression on the online community.
And we say ‘engagement’ because half the goal is to create a good business-to-customer relationship that will encourage them to do repeat business with your brand and spread the word about what you offer.
Experience-Driven Marketing and the 3 C’s
For an e-Commerce business owner to thrive in today’s competitive landscape, it takes more than just being intuitive to make your brand stand out.
There are countless useful e-Commerce tools and strategies available to the modern marketer, some more effective than others. But to produce the full results from customer engagement, many rely on using the 3 C’s in creating an effective experience-driven marketing campaign.
What are the 3 C’s?
If you haven’t heard about the 3 C’s of marketing, here’s something to remember: Each of the concepts of these three points is fairly effective on its own, but they are meant to be considered alongside the other two points to get the most results.
These 3’s, connection, context, and content, are all interconnected. For example, in order to achieve maximum efficacy with one another, applying ideas from others is necessary.
So, with that in mind, let’s dive in:
1. Use Connection to Attract More Customers
It’s interesting to note how the Internet and technology have led to the belief that people don’t connect as often as they used to. But whether or not this is true is debatable.
In e-Commerce, however, the ability to delight and reach into customers’ hearts has been one of the powerful approaches in any marketing mix. And it all has to do with how well you can build a connection with your audience.
Being trustworthy is important for building good connections. You can do this in many ways, but offering a secure website while unraveling e-Commerce fraud trends is essential for this task.
Part of establishing a good connection also requires a little know-how. In this case, knowing where your website’s traffic is coming from will help you know how to best reach out to users.
One great tool you can use for analyzing your e-Commerce site’s traffic sources is SimilarWeb. It even gives you the option to have the results delivered straight to your inbox.
2. A Great Context Attracts More Customers
Using context properly in e-Commerce now often requires the help of advanced machine learning or AI. Creating the right context depends on behavior predictions and tailor-made product suggestions.
And the best part is that it helps both you and the customers. Instead of constantly being bombarded with advertising or recommendations that are nowhere near what customers need. They get narrowed-down choices of the best products according to their search or buying history. This makes their buying experience easier while at the same time improving your sales and conversion rates.
Amazon’s predictive search offers you the closest possible matches for your search at lighting speeds, making the experience more convenient.
3. The Content is Important to Attract More Customers
For an e-commerce store, it is important to know how to create content favorable for live readers and search engines and have customers satisfaction.
The key word here is ‘value,’ you often need to hit two birds with one stone whenever you’re putting up content on your website. One criterion is to provide site visitors with straightforward and informative details about your company and the products you’re offering. The other thing is to ensure you also build up your site’s SEO value.
Search engine optimization (SEO) has been and continues to be an integral part of a successful online marketing strategy. And the common, basic approach is almost always the following:
- Come up with a list of relevant keywords.
- Use helpful tools to create SEO-friendly pages faster.
- Produce content using target keywords while avoiding keyword stuffing.
The Google Ads Keyword Planner is a nifty tool for coming up with related keywords to your main keyword. It’s been around for a long time and provides a wealth of information you can use for your SEO campaign.
And for optimizing your posts for SEO, we can’t recommend Yoast SEO enough. It makes keyword optimization a breeze and saves you time and headaches.
Outside of search engine optimization, however, is the human aspect of content production. You need to know how to engage customers through text, images, videos, or all three combined.
If you aren’t confident in your content production skills, it’s a good idea to hire people who can do it for you if you have the resources. We also suggest having someone manage the content publishing on your social media platforms.
Tying It All Together
The 3 C’s have been used in almost every area of business dealing with attract e-commerce delight customers, and getting their satisfaction. Instead of viewing them as a rule, they’re best used as a guideline for creating or fine-tuning your current strategies and making them more experience-driven.
If you’re eager to take action but don’t know where to start, it’s a good idea to review where your e-Commerce store currently stands today to provide customers with a good experience and satisfaction. From there, you should be able to identify which areas you’re already doing well in and where you can improve.
Use the 3 C’s to Expand Your Business and Attract Customers
In the end, the success of your brand is in the hands of the customers. Without them, your business will inevitably sink, so don’t waste another day making the necessary changes. You’ll be glad you did.
This process will take some time, but it’s worth it when you see the big benefits in front of you. Don’t be afraid to apply the 3 C’s to your business operations. This magical combination has helped me build my own business so far. I hope it helps you too!
