The primary goal for any eCommerce site is to keep increasing their sales numbers. If you don’t constantly look for new ways to improve your website and get more customers, you’ll likely find that your competition is passing you by. However, it’s not always easy to know how you can improve your site and your sales numbers. Below are some eCommerce management techniques you can use that will help you set your business up for long-term success and a constantly growing customer base.
Make Use of the Right Software: Ecommerce Management Techniques
The first thing you should look at is the software you are using to run your eCommerce site. Since these sites are run entirely online, it’s important that you have the right tools to help you manage everything. There are different options that you’ll want to explore.
The first is inventory management software. It will help you keep track of all your products and update your website accordingly. When looking for this type of tool, you should look for something that is tailored to your type of product. For example, according to this Apparel Management article from Apparel Magic, “In the broadest sense, the features that are usually included in apparel management software include accounting, administration, allocation of resources, EDI, forecasting, inventory management, order processing, production, reporting, sales, shipping, supply chain management, and warehousing.”
Most inventory management tools come with similar features, but it’s still a good idea to find one that is suited for your type of website. After that, you should look for a CRM. A CRM will do much of the same thing, except it will track important information about your customers rather than your inventory.
Finally, make sure you are running your eCommerce website on a robust platform with plenty of features. As your website grows you’ll want it to be able to handle all the things you want to do. Here are some of the best eCommerce platforms if you’re unsure of where to start.
Find the Optimal Checkout System
One of the most important parts of your eCommerce website is the checkout process. If checking out takes too long, or if it doesn’t operate properly, you’ll likely lose out on a significant amount of customers. You don’t want to go through all the work of bringing in a customer, and convincing them to purchase something, only for them to give up at the final step.
If your conversion rate isn’t where you’d like it to be, start by examining your checkout system. Look to remove as many steps as you can, so that the process goes more quickly. You should also allow your customers to either create an account or check out as a guest. Finally, if you notice errors while testing out your checkout process, you should consider switching to another provider.
Provide Essential Information Early
Another reason many eCommerce sites miss out on sales is because of surprises at the end of the checkout process. If you can reduce the number of surprises, you’ll make it less likely that interested parties leave unexpectedly.
Some unwelcome surprises may include:
- High shipping costs
- Preferred payment method unavailable
- Product is out of stock
- Long shipping times
If you can’t cut back on things like shipping costs or times, the next best thing to do is let your customers know upfront. A simple section of the product page where customers can calculate the shipping costs and times will go a long way. The more information you can provide upfront, the happier your customers will be.
Encourage Additional Sales: Ecommerce Management Techniques
A great strategy for producing more sales is by encouraging customers to buy more than one thing. If someone is looking for a product of yours, and about to buy it, there’s a good chance they will have an interest in the other things you sell as well.
Encouraging additional sales is easy enough. One way you can do this is by showing related product recommendations. After a customer adds a product to their cart, show similar products that they might like. Another thing you can do is add a “Keep Shopping” button that appears after something is added to the cart. This encourages customers to continue browsing, rather than going right to checkout.
Implement Different Marketing Strategies
When it comes to eCommerce websites, you need to have multiple marketing strategies in place to reach your sales potential. In particular, there are 2 strategies that you’ll want to implement: Email and Retargeting.
Email marketing is a great way to reach people who have shown an interest in your products. You can collect email addresses either by asking visitors on your website or by requiring them when someone completes the checkout process. You can then email prospects about deals or new products that you think they might like.
Retargeting is when you show ads to people who have visited your site before. By using cookies, you can show ads for your website when the person is visiting other websites. Many people may visit your site without buying anything, but by retargeting them, you can remind them of it and hope that they come back.
It’s much easier to convince someone who has shown an interest in your products to become a customer. If you don’t already have email and retargeting strategies in place, start using them to reach this valuable audience.
Set Goals and Track Progress: Ecommerce Management Techniques
Finally, while the main goal of your eCommerce site may be to get more sales, you should have smaller goals within that. The best way to improve your site is by setting specific goals and targets, then having a way to track your progress. For example, you can have a goal to increase your conversion rate by 10 percent in the next 60 days or to bring in 50 percent more traffic. These are goals you can track every day and see how you’re doing towards your goal over time.
Properly managing your eCommerce website can take some time to learn, but the long-term benefits are worth the trouble. You need to have the right strategies in place if you want to continue to grow and stay ahead of your competition. We hope you’ll be able to apply these eCommerce management techniques and see your sales numbers increasing before long. Good luck!