There are times in every company’s life when you need to sit down and ask yourself if your brand is working hard enough for you. Taking time for some honest and frank discussions can be hard but if you’re struggling to sell then it might be time to consider a rebrand.
Here are six tell-tale signs that it’s time to change your look:
Eight Signs It’s Time For A Company Rebrand
You Look The Same
What are you doing to stand out from the competition? Rather than looking unique has your brand slowly morphed into that of everyone else out there? If you need to differentiate yourself again it might be time for a change.
Your Audience Has Changed
And you haven’t. Your brand is just not connecting with your target market anymore and doesn’t chime with the audiences who should be buying up your products. Get some market research done, fast.
Your Pricing Has Changed
It’s going to be hard to up your prices with your old image and that’s when it’s time to up your game. Creating a whole new brand image will allow you to restructure your pricing and reposition your product to help justify this increase.
You Made Some Mistakes
Most companies will attract some bad feedback at one point or another during their life but if yours was more damaging than most then maybe it’s time to stop struggling on with your brand and turn your attention to recreate who you are and what you stand for.
Times Have Changed
Quite simply you’re out of step with the styles of the time and your business is suffering as a result. You’re going to need to call in the help of your brand ambassadors and your consultants to give you a whole new look that reflects the now but also carries your brand onwards into the future.
You’re Not Offering The Same Products
As your business has grown and your product base has increased, this has not been reflected in your brand. Potential customers have no idea that besides your original offerings you now offer so much more. You need a new brand that reflects the full scope of your business, not just a small part of it.
There’s More Competition
When you started out, you were one of very few offering your product. As time has moved on, so has the competition but the brand has stayed static. You need to show you’re the original and the best and that your experience counts for everything. Rebrand to position yourself as the voice of authority in your industry.
People Don’t Want To Work With You
Why are your potential new recruits opting to go to your rivals? Because they value their brand more. It really is as simple as that. Your pay structure might be more attractive and your office a nicer environment but if you aren’t considered a company with a future, the top talent is just going to shun you.
Rebranding can be a grueling process, made harder if you have to run decisions through committees and management groups. But getting your new branding just right is crucial if you want to reconnect with your audience, your staff, and your potential employees. It can breathe new life into a tired look and help wipe away the business mistakes of the past.
Sit down today, take a long look at your image and consider how your business brand is looking and the steps you might need to take towards a more productive and profitable tomorrow.
Working as an entrepreneur and content marketing specialist at Lucky Assignments and Gum Essays, Martina Sanchez loves writing articles and is a respected contributor to Last Minute Writing where she covers a host of subjects from digital marketing to SEO hacks.