Email marketing is still leading when it comes to B2B and B2C ad conversion. It’s the most economical with the broadest reach, since not everyone uses all popular social media networks, but everyone has email. To maximize your campaign’s open rate and conversion, here are 4 vital truths to abide by when crafting your email campaigns, the best email optimization hack to boost your campaign.
Email Optimization Hacks
Less Words, More Clicks
Subject headings with only 3-4 words are replied to the most, according to this source. It also states that 65% of people prefer images mixed in with around 20 lines or less of text.
This doesn’t mean you can simply throw 4 words together and get away with it. Subject lines including the recipient’s name, an emoticon, and the word “alert” or other forms of urgency intensifier get the most clicks.
Don’t forget about the preview text either. Your recipient can’t see the awesome images you include without opening, so make sure you craft an engaging preview text that supports your subject line!
Be Clear About What You Want the Reader to Do
Using images is good, but too many will detract from what you say. Only add up to three images in your email and restrict your call-to-action button to only one. This way, recipients know exactly what you want them to do.
It’s proven that emails with only one CTA button increase sales by a whopping 1617%! Use exact, actionable phrases like “Download Now” or “Speak to an Expert” instead of simply leaving a link or using the generic “Click Here”.
Also, keep the language simple. If a 3rd grader can understand your message, that’s perfect.
Build a Relationship via Personification and Personalization
The reason why emails get sent to trash or marked as spam is because of how impersonal and mechanical they sound. People want to interact with people instead of bots.
First, make sure that your sender address uses a person’s name. This will make recipients feel like they are thoroughly cared for by your company and can contact an actual person when need be. You can automate this, but the personal touch must be there.
As mentioned, using customer names increases open rates. If you use triggering (an automatic email sent when a customer abandons a shopping cart or closes the site after some browsing), the reminder will make them feel valued and like you’re really trying to get to know them via their shopping habits.
These are but a few techniques that will improve your email marketing efforts. To find out more, check the infographic: