The amount of effort you put into the design of your website significantly influences the way clients, customers, and competitors see your business. It’s usually the first contact point between you and potential customers. If your website looks unprofessional and generic, people will be much less likely to trust you and do business with you.
Essentials of Good Design
Design is, of course, subjective. Everyone has a different idea of what “good design” is when it comes to websites. However, all well-designed websites share a number of universal principles in common. In this post, we’ll touch on some of the essential elements that your website needs in order to succeed.
Finding a Good Designer
Unless you’re an experienced web designer yourself, it would be wise to leave the complex process of creating a unique and well-designed website to the professionals. If you communicate the vision of your business to them effectively, they’ll be able to create a bespoke website suitable for your brand image and target market.
Snap digital marketing agency is established in not only great web design but also creating effective content strategies, as well as handling your social media marketing. This essential investment will give your business a massive head start.
Home Page Fundamentals
Your home page is perhaps the most important part of your website, as it’s the first thing people see. It’s important to grab your potential customer’s attention and provide relevant content in a clear and easily readable manner. A home page should have five key elements:
- Branding such as a logo
- A title and a short description
- Visual elements, such as images or videos showing your product
- A call to action, such as a link to your product
- Finally, a navigation element that allows customers to easily access every relevant part of your site with one click
Your home page isn’t the only part of your website that needs to be put together effectively. Here are a couple of other pages to consider.
Some of your users will inevitably want to get in touch with you. Making this process as easy as possible is key. Be sure to include not only a simple contact form but also social media links for convenience.
Your about page should contain a description of who you are and what your business offers. To appear more professional, be sure to include a name and image of yourself, as well as any other team members. If appropriate, you can include a short history of your brand. This will further aid in giving your business an established image.
What better way to market how great your products are than to let customers do it for you? Feature some of your favorite testimonials on this page and include a call to action or link to your products where relevant. A contact form allowing customers to submit their own testimonials should also be included.
It’s evident that good design is not only fancy visuals or high-quality images. Perhaps more important is clearly communicating how your product is beneficial to the customer and that your business only offers the very best of that product.