Essentials of Good Design That Your Website Needs

Check out the essentials and most important features & elements of a good design that your website needs to look professional and convert

By Claudio Pires
Updated on March 19, 2023
Essentials of Good Design That Your Website Needs

The amount of effort you put into the design of your website significantly influences the way clients, customers, and competitors see your business. It’s usually the first contact point between you and potential customers. Check out the essentials and most important features & elements of a good design that your website needs.

If your website looks unprofessional and generic, people will be much less likely to trust and do business with you.

Essentials of Good Design

Design is, of course, subjective. Everyone has a different idea of what “good design” is regarding websites. However, all well-designed websites share several universal principles in common. In this post, we’ll touch on some of the essential elements that your website needs to succeed.

Finding a Good Designer

Unless you’re an experienced web designer yourself, it would be wise to leave the complex process of creating a unique and well-designed website to the professionals.

If you communicate the vision of your business to them effectively, they’ll be able to create a bespoke website suitable for your brand image and target market.

Snap digital marketing agency is established in excellent web design, creating effective content strategies, and handling your social media marketing. This essential investment will give your business a massive head start.

1. Home Page Fundamentals

Your home page is perhaps the essential part of your website, as it’s the first thing people see. It’s vital to grab your potential customer’s attention and provide relevant content in a clear and easily readable manner. A home page should have five key elements:

  • Branding such as a logo
  • A title and a short description
  • Visual elements, such as images or videos showing your product
  • A call to action, such as a link to your product
  • Finally, a navigation element that allows customers to easily access every relevant part of your site with one click

Your home page isn’t the only part of your website that needs to be put together effectively. Here are a couple of other pages to consider. Keep reading out to learn the essentials and most important features & elements of a good design that your website needs.

2. Contact Page For a Good Design

Some of your users will inevitably want to get in touch with you. Making this process as easy as possible is key. Be sure to include a simple contact form and social media links for convenience.

3. About Page

Your about page should describe who you are and what your business offers. To appear more professional, be sure to include a name and image of yourself and any other team members.

If appropriate, you can have a short history of your brand. This will further aid in giving your business an established image for a good design.

4. Testimonials Page Good Website Design Essentials

What better way to market how great your products are than to let customers do it for you? Feature some of your favorite testimonials on this page and include a call to action or link to your products where relevant.

A contact form allowing customers to submit their testimonials should also be included. Keep reading to learn the essentials and most important features & elements of a good design that your website needs.

5. Good Navigation

The website’s design should be simple to navigate, and the menu items should be easily accessible from any page.

The viewer should always know their exact position on the website and have easy access to the destination they want to travel to. A site map is a beneficial concept and would be helpful if available.

This seems obvious, but many websites could be remodeled to improve this aspect. Remember that there is a fine line between an interactive and annoying menu, so functionality should be the focus.

6. Interesting Pictures Good Website Design Essentials

Images can enhance or detract from the initial reputation of your school’s website. Employ your high-resolution photographs and avoid relying heavily on stock images.

If you lack the financial means to splurge on a professional photo shoot, enlist students, parents, or teachers (or anyone with a high-quality camera) as volunteers to take pictures regularly. Ensure they tell the tale of your school.

You don’t have to have a meticulously manicured campus to take the perfect picture. Frequently, active photos in the classroom can be more engaging than beautiful scenery.

7 – Responsive (Mobile friendly)

According to Statista, 50% of all global page views were from mobile devices, such as smartphones and tablets. Additionally, our study found that 93% of people left a website because it wasn’t displaying correctly on their devices.

The takeaway: To create a truly exceptional user experience, your website must be compatible with visitors’ different devices. In the technology sector, this is referred to as responsive design.

Responsive design involves constructing a mobile-optimized website. On a responsive website, content is automatically re-sized and reorganized to fit the dimensions of the user’s previous device. This is possible with mobile-friendly HTML templates or a dedicated mobile website.

Ultimately, creating a memorable experience across different platforms is more important than having the same appearance across those platforms.

Additionally, it’s essential to assess the mobile-friendliness of your website. You should also test the browser compatibility of your website across multiple browsers.

Likely, you’ve only viewed your website using one web browser, this may be Google Chrome, Safari, Firefox, or another browser.

Now is an excellent opportunity to examine the pages on these browsers and assess how your components appear. Ideally, there should be little to no difference in appearance, but you cannot be confident until you observe it yourself.

8 – Accessibility Good Website Design Essentials

The objective of web accessibility is to create a website that is accessible to everyone, including people with disabilities or limitations that affect their experience of browsing. As a web developer, you must consider these users in your UX strategy.

Similar to responsiveness, accessibility applies to your entire website: the structure, page format, visuals, and written and visual content.

The Web Content Accessibility Guidelines (WCAG) are up by the Web Accessibility Initiative and the World Wide Web Consortium to promote web content accessibility.

In a general sense, these rules mandate that websites must be:

  • Perceived: Visitors are cognizant of the substance on your website.
  • Operable: The functionality of your website should be accessible via multiple methods.
  • Understandable: All information and alerts can be comprehended easily.
  • Robust: Your website is functional across various assistive tools, devices, and browsers.

Website Features Needs: Conclusion

Good design is not only fancy visuals or high-quality images. Perhaps more critical is communicating how your product benefits the customer and that your business only offers the very best of that product. I hope it helps you to understand the essentials and most important features & elements of a good design that your website needs.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.