In order for your business to attract its target audience, it is important that your company website is up to standard and a good reflection of your brand. Every company website has a few essential components which are crucial to the success of the website and, in turn, the business. Make sure that you have all of these features for your company website and it will give you the foundation that you need to succeed. No two site should be the same, of course, but there are certain similarities you will find amongst successful websites. Read on to find out more.

What Every Company Website Needs

 

An “About” Section

People like to know about the companies that they purchase from so that they can determine whether or not they are reliable and forge a connection. This is best done with an about section which should contain information such as:

  • When and how the company started
  • Where you are located
  • Who the team members are

A Website Needs Contact Section

Leading on from this, it must also be very easy for visitors to get in touch with your brand. A section dedicated to contacting the company is vital and should include an email address, phone number, and link to social media channels.

Customer/Client Reviews

Including previous customer/client reviews is a smart move as it shows that you are a trustworthy and reliable brand. Make these reviews as visible as possible but be sure to check with the individual if you are going to use an accompanying photograph.

Fast Loading Times

Nobody will stick around and wait for a page to load, so you need to make sure that you have fast loading times. This will involve using a reliable web hosting company like Krystal.co.uk so that you have a solid and reliable host and excellent site performance.

Varied Media

You can keep things interesting by utilizing different types of media on the website. This could include a carefully written copy (avoid large chunks of text), animations, high-quality photographs, and video. Although it is a good idea to have a few different types of media, make sure that everything is valuable and relevant and avoid overcrowding the site.

Purpose

Finally, it is important that the site serves a purpose. For many businesses, it will be a place where customers can directly purchase products for them, but if it is a service that you provide, then you can still use the website to advertise the service(s) and explain why they should choose your company over the competition. The website is essentially an advert for your company, so you need to find ways to engage your target audience and to encourage them to take action when they visit.

These are the key components that you will find in any successful business’s site. These are areas that need addressing when designing your company website or they need to be added if you are missing any. This will help your website to be a success and provide a great experience for visitors.



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