Every single day, Google releases a number of algorithm changes designed to improve its search results. The majority of the said changes are not noticeable. In spite of that, each one helps the search engine get incrementally better at presenting searchers with relevant and authoritative content. Here are everything you need to know about Google algorithm updates.
But such small changes are not the only ones that Google makes. The company behind the biggest search engine on Earth releases more significant updates to its algorithms, too. In the case of such an update, also known as a core update, Google tends to publish useful information on what it is going to entail weeks or even months in advance. That way, website owners, content writers, and others can prepare for what is to come.
The article below will find everything you need to know about Google algorithm updates. Read it and learn about the potential consequences of Google algorithm updates and how to spot one promptly and efficiently.
Consequences of Google Algorithm Updates
Small changes, big impact
As mentioned above, Google changes its algorithm on a daily basis. While a large number of changes it makes are small, some might have a big impact on the niche that you specialize in or a particular search feature. As a result, you might notice a sudden drop or gain in your overall rankings or your competitors’ rankings.
Unfortunately, you might not find any detailed information about what happened on Google’s official channels. So, in most cases, it is entirely up to you to keep your eyes peeled for any changes in the algorithm. With that in mind, you might want to start keeping an eye on the Moz weather report.
In short, it is a tool that measures turbulence in the Google search algorithm. The stormier and hotter the weather is, the more the search rankings have changed in the past twenty-four hours. With its help, you should be able to spot whether any important updates to the algorithm have been made. Then, you can use this information to adjust your search engine efforts accordingly. It should come in handy, whether you are a small business owner or a big link building agency.
Potential consequences
The common signs that an algorithm update has occurred include a drop in your overall rankings or individual pages rankings. In addition, you might see changes in your organic traffic levels and a lower click-through rate. All of this stuff could have a terrible effect to your backside line.
For example, a drop in rankings might mean that fewer people will see your website, which can lead to a decrease in traffic and, as a result, lower conversion rates. Therefore, it is important to keep an eye on all of the aforementioned metrics and, if you notice any changes, try to determine their cause. Moreover, only then will you be able to take the necessary steps to mitigate the negative impact of an algorithm update.
SEO is a long game
In the event of a bigger Google algorithm update, you might see your search rankings drop significantly. When that happens, remember to stay calm. Getting you back to where you used to be is far from impossible. To begin with, wait for the dust to settle and see what SEO experts like Brian Dean have to say on the topic. And that way, you will have a clear picture of what the update was about in the first place. You will also get a general idea of what you should do to mitigate its negative impact.
If you end up having to modify your website or its contents, do not expect quick gains in rankings. Unless you are dealing with a drop caused by something easily fixable, such as a small technical issue, it can take sixty to ninety days to see tangible results of your actions. While that can be quite tough, remind yourself that this one update will not doom your site forever. If it is well-structured and has relevant content that people are actively searching for. It should be able to move back up in the rankings soon enough.
Google Algorithm Updates: In Conclusion
To sum up, Google algorithm updates are not something to be afraid of. Yes, some of them can have a negative impact on your website. However, that doesn’t mean you should abandon SEO entirely. Instead, stay calm and take the necessary steps to mitigate the damage. Remember, SEO is a long game, and one algorithm update should not be enough to ruin all of your hard work. And also if you ever run into any problems along the way or have any questions, don’t hesitate to ask an experienced SEO agency for help. With their help, you should be able to get back on track in no time!
