The idea has been implemented, the funding has been executed, the business is present. Now it’s time to direct traffic to your startup through social media optimization (SEO), but how do you go about it? In this article, you’ll see the top five ways to kickstart your startups SEO.
With over 40,000 startups in 2020 alone and almost double in 2021, gaining traffic to your startup to entice prospective consumers is almost impossible as five other startups offer the same service and digital product.
Although the website set up for public use, it strategically optimizes, so your startup tops the chart whenever your field of service is in a search on the internet?
Search engine optimization is a series of processes improving your website and webpages to increase visibility and ranking whenever a search is or needs.
Set a Goal
Goal definition is the primary factor determining the SEO’s how, when, where, and what.
It is essential to define the goal or goals your startup SEO needs to achieve. Before any deliberate effort is put in place, the aim of these efforts should be. Do you want to increase the traffic on your site, or do you want to create awareness about the startup? Do you want sales or need to build lead generation?
The length of time should also be into consideration. When do you want these goals, and how do you kickstart the next of goals. Once the goal is present, further measures can now be into place to ensure the goals are at work—these measures may either be Off-page SEO, On-Page SEO, or both.
Off-Page To Kickstart Your Startups SEO
Off-page SEO is regard as the better SEO as it helps in leading prospective buyers from different platforms to your website. It is a form of SEO that involves using factors of the website and web pages. Such as backlinks and promotions, to increase visibility. There are several subcategories of off-page SEO ranging from influencers’ brand mentions. Links, social media promotion, social networking and bookmarking, and more.
Backlinks or link building is the backbone of off-page SEO whereby links are from authority websites. To help to position your website as a form of authority.
It is similar to a vote of trust were stronger and more trusted websites areas their influence on your website. So, giving it more traction.
If someone links to your website, then you have a backlink from them and vice versa. The more the links, the more Google’s algorithm certifies your website’s importance and authority.
Although amassing backlinks from various websites are complex. The one step to achieving it is to list your business in online directories like Yelp, Craigslist, Yellow Pages, Google My Business, and more.
PPC To Kickstart Your Startups SEO
PPC or Pay-Per-Click is another form of off-page SEO startups need to apply. It is a form of advertising that pays advertisers each time users click on their ads—hence the pay per click tag.
It encompasses various models such as social media advertising, display advertising, and page search advertising.
Startups should invest in one or more of these forms of off-page SEO to kick start their startup. By running paid searches or social ads.
On-page SEO is a web page optimization that includes certain words strategically to improve the visibility of your website. Unlike off-page, they require startups to utilize other forms of advertising to increase ranking. On-page uses the tools on the startup’s website.
One of the major on-page tactics is to include trending keywords related to the startup’s category in your website; this ensures that your startup pops up whenever these keywords are in,
Other forms include strategic content marketing and content planning the startups kickstart SEO.
As a new startup or an existing one. There is a need to track every applied SEO tactic and analyze the corresponding response. There is no better way to help startups than small business marketing tools like Business Warrior. Startups can explore all their progress and also receive tips that will help them achieve their goals.
The first SEO tactic is a web-friendly page that quickly loads and is free from any crawl error. Users should easily access your startup web pages in a short time as the human attention span is short.
Also, ensure the website is in HTTPS rather than in HTTP SSL certification as Google blocks HTTP webpages on chrome.
Ensure your web pages’ heading, subheading, title tags, and meta description are heavily optimized.