WordPress site it’s great for generate leads and you can add some amazing plugins to help you out on this job, see new the best tips and plugins for it!
Look, we all know that generating sales is what counts when all’s said and done. But you can’t expect your visitors to be so easily persuaded that they take one look at your site and think, “Yep, I gotta get me some of that.” While that instant sell isn’t totally outside the realm of possibility, it’s more likely to be a rarity than a universal reaction to your site.
Even though your visitors aren’t all chomping at the bit to fork over their dough right away, that doesn’t mean they won’t eventually. If Salesforce is to be believed, it generally takes between six and eight touches to nurture a lead before they’re ready to commit to a purchase. It just takes time to win them over.
Rather than sit back and hope that you’re creating enough high-value content to draw those leads back to your site six more times, you can take matters into your own hands. By utilizing various lead generation techniques on your site, you’ll empower visitors to opt-in to communications from you.
And it’s through these regular communications (i.e. emails and newsletters) that you’ll be able to build a relationship with them, passively wooing them until they’re ready to buy.
Of course, you don’t want to spend too much time building those lead generation forms or collecting that information yourself. So, obviously, I’m going to talk about the most effective lead generation plugins for WordPress today. All Visualmodo WordPress Themes are fully compatible with all this plugins.
Using Leads Generation Plugins
to Woo Your Visitors (and Turn Them Into Paying Customers)
Content marketing reminds me an awful lot like dating.
Your web design is like the outward façade you work so hard to perfect in order to give off the best first impression.
Your content is like the dating profile you write in the hopes of attracting mates that fit your personality, lifestyle, and goals well.
Your contact form is like the first move. “Hey, I’m totally digging this, but want to talk a bit more before we go out. Is that cool?”
Email then becomes the tool you use to express how serious you are about this potential connection. You take a look over his or her profile again, assess whether you really think this will be a good fit, and then you wait three weeks to reach out because, well, you thought it would be best to play hard-to-get. (Doh.)
Don’t wait three weeks to email! Don’t even wait three days! If your visitors actively share their contact information with you, you better do something with it—something meaningful, something valuable, and something that shows them that they’re on the top of your mind… and that you hope you’re still on the top of theirs.
Before I hop into the list of lead generation plugins, I do want to quickly note that you should have either a CRM or an email marketing solution set up first. In the dating world, we have apps that help us collect our “leads” and keep them organized. When it comes to lead generation for your site, you’ll want to automate the collection of this information, too. All these CRM and lead generation tools may cost you extra, but, trust me, they’ll save you money in the long run.
So, with that out of the way, let’s take a look at the most effective lead generation plugins available for WordPress.
Here are just some of the reasons why you’ll want to try this one:
The form builder tool is super easy to use.
Every element of the form can be controlled and they’ll even prompt you for fields you might not have considered.
Integrates with more than just your CRM or email platform. Will integrate with payment gateways, too, if your visitors are ready for that.
Easy for both non-tech savvy users and developers to use, which means you can customize as little or as much as you want.
Awesome customization options, so you can create popups, slide-ins, widgets, or embeds that work with your branded content.
Targets popups to visitors under the most perfect of circumstances (e.g. exit-intent).
Targets popups to visitors based on other factors like geography or referral source.
Integrates with most major email and social platforms, like MailChimp and Campaign Monitor.
Includes built-in analytics.
If you’re not A/B testing the rest of your site, you should at least do it for this part of it. Lead generation can be a tricky bugger and you’ll want to get it right.
Here are some more reasons why OptinMonster is a smart choice:
Comes with a drag-and-drop builder to ease the process of creating your opt-in forms.
Like with Hustle, OptinMonster offers a variety of form types.
Targeting can focus on visitor behavior (like exit-intent), visitor characteristics (like location), or the actual content of the page on which they landed.
Can create mobile-specific popups.
Includes the A/B split testing feature as well as its own analytics tool.
A full-page “welcome mat” call-to-action screen.
A floating hello bar that can serve a variety of purposes, including lead generation, navigation, social media promotion, and more.
In addition to offering these lead generation elements, Sumo also includes a heat mapping tool and analytics. This way, you can more quickly and effectively assess the performance of your lead gen efforts and tweak them all from within the same tool.
As I mentioned earlier, lead generation is no quick sprint. It takes time to really nurture your leads to conversion, so make sure you have the right tools in place to streamline the process and cut down on any unnecessary work on your end. This means using a lead generation plugin to collect the leads from your site and a CRM to organize the information.