WordPress site it’s great for generating leads, and you can add some fantastic plugins to help you out on this job. See the new best tips and plugins for it!
We all know that generating sales counts when all’s said and done. But you can’t expect your visitors to be so easily persuaded that they take one look at your site and think, “Yep, I gotta get me some of that.” While that instant sell isn’t totally outside the realm of possibility, it’s more likely to be a rarity than a universal reaction to your site.
Even though your visitors aren’t all chomping at the bit to fork over their dough right away, that doesn’t mean they won’t eventually. If Salesforce is believed, it generally takes six to eight touches to nurture a lead before they’re ready to commit to a purchase. After that, it just takes time to win them over.
Rather than sit back and hope that you’re creating enough high-value content to draw those leads back to your site six more times, you can take matters into your own hands. Utilizing various lead generation techniques on your site will empower visitors to opt-in to communications from you.
And through these regular communications (i.e., emails and newsletters), you can build a relationship with them, passively wooing them until they’re ready to buy.
Of course, you don’t want to spend too much time building those lead generation forms or collecting that information yourself. So, I will talk about the most effective lead generation plugins for WordPress today. All Visualmodo WordPress Themes are fully compatible with all these plugins.
Using Leads Generation Plugins
to Woo Your Visitors (and Turn Them Into Paying Customers)
Content marketing reminds me of an awful lot of dating.
Your web design is like the outward you work hard to perfect to give the best first impression. Content is like the dating profile you write in the hopes of attracting mates that fit your personality, lifestyle, and goals well. the contact form is like the first move. “Hey, I’m digging this, but I want to talk a bit more before we go out. Is that cool?”
Ads by google then become the tool you use to express how serious you are about this potential connection. You review their profile again, assess whether you think this will be a good fit, and then wait three weeks to reach out because you guessed it would be best to play hard-to-get. (Doh.)
Recommendations To Generate More Leads with WordPress
Don’t wait three weeks to email! Don’t even wait three days! If your visitors actively share their contact information with you, you better do something with it—something meaningful, something valuable, and something that shows them that they’re on the top of your mind… and that you hope you’re still on the top of theirs.
Before I hop into the lead generation plugins list, I want to quickly note that you should have a CRM or an email marketing solution set up first. In the dating world, we have apps that help us collect our “leads” and keep them organized. When it comes to lead generation for your site, you’ll also want to automate this information collection. All these CRM and lead generation tools may cost you extra, but, trust me, they’ll save you money in the long run.
So, with that out of the way, let’s look at the most effective lead generation plugins available for WordPress.
Best Contact Form Plugin for Lead Gen: Ninja Forms
When many people think of “lead generation,” they automatically think of slick and exciting popups that can grab visitors’ attention at the right moment. But lead generation is more than that. Sometimes the simplest of contact forms, like a newsletter subscription field in the footer of your site. So, it is all visitors need to compel them to sign up. So, before you do anything else, have a trusty contact form plugin like Ninja Forms to add lead-generating capabilities to your site’s content. Here are some reasons you’ll want to try this: The form builder tool is super easy to use.
Every form element can be controlled, and they’ll even prompt you for fields you might not have considered.
Integrates with more than just your CRM or email platform. It will integrate with payment gateways, too, if your visitors are ready for that.
Easy for non-tech savvy users and developers to use, you can customize as little or as much as you want. Are you interested in Best Contact Form Plugin for Lead Gen: Ninja Forms?
Popup Plugin for Lead Gen: Hustle To Generate More Leads with WordPress
It seems very fitting that I should include Hustle on this, with this plugin being the smooth operator it is. Seriously, if you’re looking for a simple-to-use and brilliant popup plugin in your lead generation efforts, you can’t get any better than Hustle. Here are some reasons: Awesome customization options, so you can create popups, slide-ins, widgets, or embeds that work with your branded content. Targets popups to visitors under ideal circumstances (e.g., exit-intent).
Targets popups to visitors based on other factors like geography or referral source. Integrates with significant email and social platforms, like MailChimp and Campaign Monitor. Includes built-in analytics. Have you been interested in Best Popup Plugin for Lead Gen: Hustle?
Best A/B Testing Plugin for Lead Gen: OptinMonster to Generate More Leads with WordPress
OptinMonster may perhaps be the most well-known lead generation plugin on this list, but I’m arguing that it belongs here for the A/B testing that comes with it. Most of the lead gen plugins you find for WordPress won’t look that far ahead. Instead, they’re focused on the short game: to help you build your lead gen elements and get them on your site quickly.
There’s absolutely nothing wrong with that. We need these plugins to do the heavy lifting for us. However, it’s nice to see that OptinMonster has thought about what you do after those popups, slide-ins, and floating bars are launched. If you’re not A/B testing the rest of your site, you should at least do it for this part. Lead generation can be a tricky bugger, and you’ll want to get it right. Here are some more reasons why OptinMonster is a smart choice:
It comes with a drag-and-drop builder to ease the process of creating your opt-in forms. Like with Hustle, OptinMonster offers a variety of form types. Targeting can focus on visitor behavior (like exit intent), visitor characteristics (like location), or the actual content of the page on which they landed. Can create mobile-specific popups. Includes the A/B split testing feature as well as its analytics tool. Interested in Best A/B Testing Plugin for Lead Gen: OptinMonster?
Best All-in-One Plugin for Lead Gen: Sumo
There are several ways you can generate leads on your WordPress website, as you can see from the options above. However, there’s something about Sumo’s multi-pronged approach that doesn’t seem as pre-packaged and vanilla as some of the others. For instance, the plugin currently offers the leading solutions: Lightbox popups that integrate with most major email service providers. A full-page “welcome mat” call-to-action screen.Scroll-triggered popups.
A floating hello bar can serve various purposes, including lead generation, navigation, social media promotion, and more. In addition to offering these lead generation elements, Sumo also includes a heat mapping tool and analytics. This way, you can more quickly and effectively assess the performance of your lead gen efforts and tweak them all from within the same device. Have you been interested in Best All-in-One Plugin for Lead Gen: Sumo?
Final Words
As I mentioned earlier, lead generation is no quick sprint. It takes time to nurture your leads to conversion, so make sure you have the right tools to streamline the process and cut down on any unnecessary work on your end. This means using a lead generation plugin to collect the leads from your site and a CRM to organize the information.
