Working in digital marketing can earn you around $7,000 more a year than working in traditional marketing. This is important if you have just graduated and are paying off a student loan. See now the best guide on how to get an excellent graduate career and job in digital marketing.
You must be up-to-date with your skills if you’re looking for a graduate job. Especially as 40% of marketing jobs now require a digital focus. So what can you do to help get the career you’ve always dreamed of?
Get A Graduate Career in Digital Marketing
Become An Expert In Difficult Skills – Graduate Marketing
If you want to get ahead of the competition. Becoming an expert in some tricky digital marketing fields will pay. According to research by Burning Glass, the top three most desired skills are Client Based Retention, the Internet of Things, and Social Media Integration.
There is also a lot of emphasis on digital advertising, digital analytics, and content marketing. It is worth doing some post-graduate online courses in these fields. If you’re looking to further your career and get an excellent salary. This can help you kickstart your financial future and earn more money.
Apply To A Unicorn Company to Get a Graduate Career in Digital Marketing
Unicorn companies are startups that have already been valued at over a billion dollars. For instance, Lyft, Pinterest, and Snapchat. These companies are defining new marketing roles for graduates and specializing heavily in digital marketing.
These are generally newer organizations that understand the importance of a digital presence when advertising and building a brand. A quarter of marketing opportunities at unicorn companies are digital. So they’re your best bet to get a foot in the door.
Keep Your Resume Up To Date – Graduate Marketing
Your resume is a reflection of your skills – you should make sure that it is up to date. So, packed with relevant skills. Social media is top of the requirements for both Unicorn and Fortune 100 in current job postings.
Closely followed by marketing knowledge, budgeting, and project management. Keep your resume updated with good examples of work that include these key experience points. You should be able to give evidence, even if it contains projects you did as a student.
Digital marketing is a profitable and rewarding career. If you want to be top of a company’s employment list. Finally, make sure that you are up-to-date with your knowledge and skills. See now the best guide on how to get an excellent graduate career and job in digital marketing.
The job description of a digital marketing professional is constantly changing
One of the reasons digital marketing has such a high appeal is that the field is constantly evolving as new platforms are created. A digital marketing manager always investigates trends and sees how they affect discoverability.
Building a digital marketing experience involves virtually every aspect of a brand’s online presence. As search engines introduce new enhancements, digital marketing managers assess the effects on website rankings. After that, the entire marketing team collaborates to develop a plan. See now the best guide on how to get an excellent graduate career and job in digital marketing.
What’s the future of digital marketing jobs dedicated to?
While traditional marketing is still essential, digital marketing has overtaken it due to its affordability and analytics.
Now, marketing managers can see exactly where people come from, what they’re doing on the website, and which tactics have the highest return on investment.
This data-driven approach facilitates the professionals’ validation; leaders can see which strategies are most successful. Successes can be repeated, which eliminates the uncertainty associated with future campaigns.
Is there a large demand for digital marketing jobs?
The digital marketing market is expected to grow at a CAGR of 32.1% by 2028, with a value of $24.1 billion. By 2027, nearly 6 billion people will have used the internet.
The demand for digital marketing professionals with a degree will only increase. LinkedIn states that Digital Marketing is also one of the essential skills to acquire in 2023 to advance your career.
These factors suggest that now is the best time to acquire new abilities and begin a career.
Obtain a degree: Graduate career in digital marketing
A degree benefits those interested in pursuing a career in digital marketing by providing an in-depth understanding of the theoretical aspects of the field, as well as a detailed understanding of how digital marketing tactics can help achieve an organization’s strategic goals.
According to Dr. Mtonga, a degree has the potential to help them achieve this.
This encompasses but is not limited to, the issues organizations face in a dynamic and competitive global environment, ethical concerns relevant to the environment, issues of sustainability, and the way digital marketing can assist organizations in their social commitment.
