Whether you work as a content manager or an ecommerce website administrator, chances are that you struggle with hyperlinks constantly. Sometimes, links can be too long to abide by SEO standards, which makes them difficult to include in your otherwise optimized content. Link shorteners can solve it.

On average, title tags and their respective text should be at a 77 character range. This is often impossible due to the nature of various industries and content that comes with it. A different approach to link optimization is required in order to make the most out of SEO. In that respect, link shorteners represent a niche of online platforms with a sole purpose of transforming long-form hyperlinks into bite-sized shapes. With that in mind, let’s take a look at several link shorteners which are a great alternative to Google.

5 Best Google Alternative Link Shorteners

5 Best Google Alternative Link Shorteners
5 Best Google Alternative Link Shorteners



You might have heard about Bitly, given that it is one of the most popular link management platforms on the web. What distinguishes Bitly from other link shorteners on the market is that it encompasses much more than its basic function.

Amanda Sparks, SEO specialist from TopDownWriter was quoted recently: “The shorter your links, the easier new customers will find you. Make sure to optimize your URL structure and keep a constant eye on it for further refinement.” Bitly allows for link branding, tracking and optimization over longer periods of time. This means that you can centralize your link management operations through Bitly and forgo other tracking platforms altogether.


TinyURL is “tiny” in both bandwidth and load speeds. This tool is perfect for extended use and site optimization, no matter the scale of your business. The reason for this is simple – TinyURL comes with a toolbar extension which makes link management easy and straightforward.

You can outsource your content creation through a platform such as Canada-Writers and subsequently customize that content through the link management service. TinyURL fulfils its potential when combined with content optimization platforms such as Grammarly. You can also use the tool’s website to optimize your links and customize them according to your preferences. No matter how you put it, this is a great Google alternative among link shorteners which will undoubtedly help you out.


Polr is an open-source URL management tool with the ability to integrate itself with your website. You can host Polr and have it readily available both for your content managers and any visitors who might be in need of link shorteners.

Kate Polivia, content manager at BestWritersCanada spoke recently: “You can have the best-written content in the world and it still won’t be enough if your URL structure is unorganized. Start from the bottom and work your way through the content on your website and optimize it, one link at a time.” Polr comes with a slick and modern design which is complemented by a very lightweight piece of code. Combined with its rudimentary tracking options, Polr is a very good alternative to Google and should be considered as a viable solution.


Despite its name, Rebrandly doesn’t focus on branding – at least not entirely. Rebrandly is a URL management platform designed to focus links on the brand name itself. This means that any link you shorten through Rebrandly will have your business’ name in it. This is a great way to promote your brand even if your link is featured on an outside blog or an article.

James Daily, content marketer and owner of Brainished was quoted about the matter: “Brand name is one of the most powerful tools in the digital marketing landscape. It’s good practice to feature your brand in every facet of your content, including the URLs you outsource to other outlets.” The platform comes equipped with link tracking and analysis features which allow an even greater degree of customization and freedom.


Lastly, if you want to monetize your shortened links as well as optimize them for SEO ranking, adf.ly is your tool of choice. This platform is used by over 5 million active subscribers all across the globe due to its monetization potential. It can not only make your links shorter and easier to implement into site content, but it can also introduce an ad plan to them. That way, your links will still be completely functional while adding up to your ad revenue as a link provided.

Jessica Miller, site administrator at TopAustraliaWriters spoke on the matter of URLs: “The longer the URL, the harder it will be for you to stand out on the market. People still read hyperlinks and study the content they are about to digest.” Besides that, adf.ly features API, comprehensive statistics and tracking data which give you plenty of manoeuvring space when it comes to the way you optimize your links. It is a great tool for both entry-level content marketers and high profile ecommerce managers.

In Conclusion

Despite what many may say, links should never be left unattended in their original forms. Your website and CMS will always use internal, web design logic to assign specific URLs to individual pages. Add some curation to your links by using URL management platforms. Your audience and the search engine algorithms which brought them to you will be grateful for the effort.

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