The year behind us taught us how important it is to be ready for major changes. Companies all around the globe were forced to change the way they do business, market their products, and approach potential customers. In this article, you’ll see a guide to building your social media marketing strategy.
It is safe to say that 2021 will also be an exciting year for almost all industries since the world has yet to deal the final blow to COVID-19.
And as one of the most important aspects of every business is its social media presence, building a winning social media marketing strategy for 2021 will make a huge difference. Things like choosing the right platform, analyzing competitors, and launching a killer campaign are just some of the steps you need to take.
Keep reading to learn more.
Choosing the right platform(s)
This year will require all marketers to be accurate with their efforts. In other words, each effort and penny you invest will have to pay off.
The pandemic is not over yet and we have to admit that going to a new DEFCON level with our business might soon become a reality.
So, when it comes to your next social media marketing strategy, you should be careful from day one. That means selecting the right platform where you will target your potential customers.
Take a look at six of the most popular platforms that have already worked wonders for many businesses out there.
- Instagram – probably the most popular social media platform designed for photo sharing, has more than 1,000,000,000 users
- YouTube – great for instructional, visual, and creative videos
- Facebook – the platform that took the world by a storm in the first decade of the 21st century
- Twitter – the platform designed for short-form messages (tweets), content pieces, quick links, and short videos
- TikTok – a relatively new network revolving around short video clips
- LinkedIn – the most popular network for professionals and businesses
All in all, know that the first step of the social media game for 2021 is choosing your platform wisely.
Setting the right social media marketing goals
The majority of marketers nowadays believe that social media marketing is one of the most effective ways to grow a business and increase a brand’s online reputation.
As social media is undoubtedly one of the most used platforms by the vast majority of the millennial generation and a good portion of generation X, it helps boost your brand presence.
One of the vital tips is the right determination of social media goals. As a marketer, one needs to set marketing goals every month to keep a good track of the company’s targeted audience and properly recognize customer behavior.
Marketing goals are based on different factors such as the company size, industry type, rivals, and customer engagement, but it is important to use social media platforms wisely to develop your marketing.
Keep in mind that every social media post needs to increase brand awareness as well as help in building the social community, drive more traffic to the business, and generate revenue.
So, take your time and set realistic goals that you can achieve. And once the goals have been set, never lose them out of sight during your campaign.
Devise a specific content theme: Guide to building social media marketing strategy:
Have you ever noticed that you see posts on Facebook or Instagram and immediately recognize that they come from a certain brand?
Well, that is what a content theme is supposed to do. A content theme is a must for your brand because it certainly is the foundation of your brand image and it defines your brand value among the customers.
Your specific content theme ensures that you are the owner of your content and brings consistency to it. On top of that, It assures that your content ideas are unique and specific to your brand.
Therefore, make it your top priority to find a decent but attractive content theme for your brand. Produce valuable content and remain consistent, as this is what you must do to boost the number of your followers and increase post or website engagement.
Also, try to focus on more user-generated content and audience-specific content once you sit down to decide your content theme.
Analyze your industry rivals
You are already aware of the fact that social media is a very competitive space. Every single brand is present on social media with the aim of building better awareness.
So, one important thing you need to do to stay ahead of your rivals in 2021 is competitive analysis. This is an analysis of your competition with the aim of finding out what their strengths and weaknesses are and how they compare to your own.
This process includes benchmarking your results against the most prominent companies in your industry. The ultimate goal should be to identify opportunities for growth as well as strategies that are not performing as they should.
Successfully execute a social media competitive analysis and you will:
- Firstly, learn how your rivals are using social media platforms
- Secondly, understand how well their social strategy is performing
- Benchmark your social results against the competition
- Social threats to your business
- Identify gaps in your own social media strategy
- Identify who your main rivals are
- Finally, find out what platforms they are on
This kind of analysis and evaluation will allow your business to find weak spots in its social media campaign so you can go ahead and work on them.
On top of that, you can never know what you may learn from your rivals. Who knows, you may find a lot of interesting things that you can incorporate in your own campaign.
Track and assess your results: Guide to building social media marketing strategy:
If you want to use social media for marketing your business, you need to measure it. However, this does not mean measuring just for the sake of measuring, but measuring so that you can learn what aspects are performing well as well as what needs extra work.
You should focus on two main types of social media tracking:
- Ongoing analytics – ongoing monitoring that tracks activity
- Campaign-focused metrics – these are the event analytics with a clearly-set start and end
Ongoing analytics are important for keeping up with the overall performance of general conversation about your brand and company. After setting up your brand tracking you can just let it run and check on it regularly. To see how the campaign is performing.
Campaign-focused metrics, on the other hand, can help an individual understand the impact of targeted marketing initiatives and will usually vary from campaign to campaign. Of course, a major factor in this situation is the goal you set for each campaign.
Therefore, tracking social media metrics has to be a comprehensive process. So, if you want to gain an insight into every important detail.
Guide to building social media marketing strategy: Final words
Marketing has always been a true deciding factor in the world of business. Even though social media marketing is only a branch of digital marketing. Its impact is growing and no one can say when it will seize doing so.
This is especially true when almost half of the world is working remotely. Spending more time on their personal devices. So, it’s high time you seized the opportunity and did everything to dominate the game of social media marketing.