Are you a social media marketer? Has your business been hit hard by the COVID-19 pandemic? Are you looking for ways to stay afloat and spot opportunities even during these hard times? It’s time you considered hashtags as a marketing tactic. In this article, we’ll see top hashtag trends from 2021 #COVID.
What Are Hashtags?
Hashtags on social media websites such as Twitter, Facebook, or Instagram are selected words or phrases preceded by the (#) sign. They are used to identify an interesting topic or make it easier to discover such posts.
What Makes A Hashtag Trend?
Several reasons can make a hashtag trend. A hashtag can trend because it attracts a massive following or because of the current state of affairs in a country or worldwide. Since the Covid 19 pandemic started, social media has been overflowing with content about the virus, how it has affected our day-to-day lives, and how people can protect themselves and others by maintaining social distancing and staying at home.
If you are an entrepreneur seeking to get your hashtag game right and make your message about the pandemic visible, you need to understand which hashtags are trending and how you can include them in your social media posts.
By using hashtag tracking tools such as these reviewed to monitor trending hashtags, you will not only be able to find and manage hashtags for your social media site’s growth but also optimize them and ultimately boost your brand’s growth on social media.
The truth is nobody knows whether the pandemic will end in the next few months or it will stretch into the long term. As an entrepreneur, however, you can use the trending #covid for marketing and help your business weather this storm and go beyond.
Let’s look at some of the popular hashtag trends or movements that we’ve seen in 2020 and are likely to continue into 2021.
1. #Covid 19: Hashtag Trends During 2021
#Covid19 and #Coronavirus are probably the most popular hashtags of this season. They are globally by almost everyone who wants to give an update regarding the pandemic. Or to start a conversation about anything related to Covid 19. As an entrepreneur, you can combine your branded hashtags with the trending COVID-19 hashtag to put your brand in front of a bigger but still relevant audience. So, present on top #Covid related hashtag trends.
2. #FlattenTheCurve
Since the Covid-19 pandemic, so many businesses have closed. Cancelation of flights, vacations, and cruises. Schools and universities have moved classes online and many offices have requested their staff to telecommute. All these efforts globally to flatten the curve. Why is a flatter curve better? Well, a flatter curve means that the virus is spreading slowly.
This means fewer people will need to rush to hospitals simultaneously. So, #FlattenTheCurve has positive awareness. How can individuals ensure the healthcare system is not over during these trying times?
3. #MaintainSocialDistance: Hashtag Trends During 2021
One way that we can all flatten the curve is by maintaining social distance. Governments around the world have enforced social distancing by isolating those who are sick and, in some cases, putting countries into total lockdown.
As a brand, you can support the #MaintainSocialDistance campaign by encouraging people to stay at home and shop online. If they must go out, each individual should wear a mask. Avoid crowded places and keep at least one-meter distance from the next person As a result, present on top #Covid related hashtag trends..
4. #StayHome: Hashtag Trends
As countries implemented lockdowns and social distancing measures, #StayHome became a rallying cry for collective action. This hashtag encouraged people to remain indoors to curb the spread of the virus, highlighting the importance of staying home to protect oneself and others.
Virtual Socializing
With social gatherings restricted, #StayHome also inspired a surge in virtual meetups, online events, and creative ways to stay connected. People shared their home activities, from baking and crafting to home workouts, under this hashtag, fostering community and solidarity.
5. #VaccineRollout
The introduction of COVID-19 vaccines marked a significant milestone in the fight against the pandemic. #VaccineRollout emerged as a critical hashtag, chronicling the distribution and administration of vaccines globally. Health officials used it to provide updates on vaccine availability, eligibility, and locations.
Personal Stories and Advocacy
Individuals also used #VaccineRollout to share their vaccination experiences, encouraging others to get vaccinated. These personal stories helped reduce vaccine hesitancy by addressing common concerns and highlighting the benefits of vaccination.
6. #PandemicLife: Hashtag Trends
#PandemicLife captured the day-to-day realities of living through a global pandemic. This hashtag encompassed a wide range of content, including remote work setups, homeschooling challenges, mental health struggles, and the joys of rediscovering old hobbies.
Mental Health Awareness
As mental health became a pressing concern, #PandemicLife was a platform for discussing the emotional toll of the pandemic. Users shared coping strategies, sought support, and raised awareness about the importance of mental well-being during these challenging times.
7. #RemoteWork
One of the most significant changes brought about by the pandemic was the shift to remote work. #RemoteWork documented this transition, offering tips on setting up home offices, maintaining productivity, and balancing work and personal life.
Work-Life Balance
Discussions under #RemoteWork also addressed the challenges of maintaining work-life balance, managing virtual meetings, and staying connected with colleagues. This hashtag provided a sense of camaraderie among remote workers navigating similar experiences.
8. #BackToNormal
As vaccination rates increased and restrictions eased, #BackToNormal captured the cautious optimism of returning to pre-pandemic activities. This hashtag showcased the gradual resumption of travel, dining out, attending events, and other aspects of everyday life.
Celebrating Milestones
Under #BackToNormal, people celebrated milestones such as reunions with loved ones, first outings, and other significant moments that marked a return to normalcy. It reminded us of the resilience and hope that sustained us through the pandemic.
Conclusion
The hashtag trends of 2021 reflected the collective experiences, challenges, and triumphs of living through a global pandemic. From sharing vital health information to celebrating everyday moments, these hashtags connected us in profound and practical ways.
As we move forward, the lessons learned, and the connections made through these hashtags will continue to shape our digital interactions. Whether it’s promoting health and safety, supporting local economies, or finding new ways to connect, the power of hashtags remains a testament to the strength of our global community.
