The holidays are coming, so now is a great time to analyze your marketing techniques, the best session on the year to attract new customers to your online or local business. In addition, a fantastic time to return back old clients. You can do all these good things for your business through an effective holiday marketing strategy following our recommendations and tips.
Simple Holiday Marketing Recommendations And Tips
As you’re building out your holiday marketing strategy, detail specific, clear goals and a road map to each. You need to know where you want to end up getting there. Knowing your goals for the season will help you stay focused on implementing your strategy.
Create a Thanksgiving Day Marketing Strategy
Bummed you’ll be missing out on Black Friday this year? Don’t sweat it. In 2019, sales for Thanksgiving day totaled $4.2 billion, according to Adobe Analytics 14.5% year-over-year increase. It’s clear that Turkey Day bargain hunters are ready to shop just as much as their Black Friday-loving counterparts.
Social Media Usage
Think you’re too late to start your holiday marketing on social? You’re not! There’s a reason the last Saturday before Christmas is the “Super Saturday.” From leveraging user-content to doling out gift guides in Messenger, there are many festive, creative social media campaigns you can run today to get those shopping carts piled higher than Santa’s sleigh this season.
Use Holiday Appeal Techniques
If you want to appeal to your target audience this holiday season, create holiday appeal around your top-performing products. By presenting your products as festive, seasonal, and cheerful. So, you can attract holiday shoppers to your offer. You can create holiday marketing tips appeal by:
- Firstly staging product images with holiday decor.
- Secondly, using seasonal or holiday-centric filters and graphics.
- Adding holiday music and filters to video content
- Using language in your copy that creates a nostalgic or seasonal vibe
- Finally, it offers to fit holiday-specific needs (gift giving or “treat yourself,” for example)
Raise a Cyber Monday Deal: Holiday Marketing Recommendations
Stores like Walmart, Target, Kohl’s, and Home Depot, already announced that their doors would be closed this year for Black Friday. However, most are going to run Black Friday deals online through to Cyber Monday and beyond. Between their online and brick-and-mortar stores, stores like Home Depot will run holiday deals for two months. Surely you can pull together a promotion during that post-Thanksgiving but pre-Christmas time period too?