The use of medical and recreational cannabis has grown remarkably over the last few years. This growth can be attributed to the many health benefits this product has to offer including relief from mental health conditions such as anxiety and depression. However, as the market expands, so does the competition in the marketplace. As a dispensary owner, how do you overcome advertising obstacles and capitalize on this growing industry? In this article, we’ll explain how cannabis SEO can increase your dispensary profits.
One proven strategy that will help you outrank your competition is by investing in cannabis SEO. Even though cannabis SEO is effective, it is not an easy thing to do especially if you do not have the required technical skills or SEO experience. Be sure to work with an experienced cannabis content creator who will help you design the most effective strategy that will drive potential customers to your website.
How Cannabis SEO Can Increase Your Dispensary Profits
Here are a few cannabis SEO strategies you can use to increase your dispensary profits.
Use of Social Media
Many industries including the growing cannabis market have realized the potential social media has on the marketing of products and services. The huge audience on social media attracts is a great platform for you to engage with potential clients and market your dispensary.
Be sure to post informative content and respond to most of your follower’s questions. So that you can keep them engaged. However, you should remember that some countries still have bans and restrictions set on the cannabis industry. Therefore some advertising posts cannot be freely posted on social media. Talk to a cannabis dispensary marketing expert in your area so that they can advise you accordingly on what you can post on your social media platforms.
Blogging For Cannabis SEO and Dispensary Profits
The key to effective cannabis SEO is traffic. One of the best ways to bring visitors to your website is by posting blog articles. SEO optimized content that appears on the first page of your website will effectively increase your brand’s awareness and attract more visitors to your website. Use your blog to inform potential clients about new products, promotions. Cannabis events that are coming up and all the interesting industry news that will keep them waiting for more.
Optimize Your Website For Cannabis SEO and Dispensary Profits
If you want to make money from your cannabis dispensary in 2020. Make sure that your website is optimized for mobile phone use. Approximately 60% of internet users prefer to browse the internet using their smartphones. Cannabis users particularly spend a lot of time on their mobile phones and according to statistics; these numbers are likely to rise. This means that if your website isn’t working on mobile phone use. As a result, you will miss out on a great opportunity to market to your potential customers. Remember, if your dispensaries website does not respond on a mobile phone, your potential customers will simply move on to the next competing dispensary.
Boost Your SEO with Video Content
The use of videos in your cannabis SEO marketing plan can go a long way in increasing traffic to your website. So, boosting sales. This is because many customers nowadays are more interested in watching video content rather than reading. Make sure that you optimize your video quality and audio by using high-quality sound and graphics. You should also compress your image size so that it does not interfere with the site’s speed. Finally, we just recommend this cannabis SEO strategies for health and medical use. The purpose of this article is just to inform and explain.