How Facebook Chatbots Can Revolutionize Your Social Media Strategy
You can get a meta Messenger bot for free, Here’s what you must know about using Facebook chatbots & a guide for it on social media strategy
Are you still sending emails? You may want to add this to your marketing efforts list after reading this article. Using chatbots is one of the top marketing hacks to grow your business in 2023. They’ve been on the rise since late 2016, and now thousands of companies are using them. You can even get a Messenger bot for Facebook for free now! Here’s what you must know about Facebook chatbots / meta a Messenger bot, and a guide for using one on your social media strategy.
What’s a Messenger bot for Facebook?
For reference, these bots are nothing like Tay AI and are definitely out of Sofia’s league. They won’t pass the Turing test and for the most part, don’t answer questions directly using the meta Messenger bot.
Users have a choice of possible things to say to a bot. Pick one of them, and the bot answers you in a scripted way. That’s the formula for success.
Automate 90% of interactions with Facebook chatbots
Facebook Messenger marketing saves you a lot of time and money handling customers. More often than not, people who want to talk to you don’t have tough questions.
Whatever channel of communication they pick, their question will be something that could be put in an FAQ section. People ask about all sorts of things your employees must repeatedly answer. If you are operating a small business alone, it’s even more of a hustle.
Much of your time will be dedicated to answering simple questions like a robot. Why does it yourself? Get an actual robot to do that, and spend your time on more productive things that grow your business.
Sure, for some questions, you should take the lead. But in the majority of cases, it’s not necessary. For the rare questions that require your attention, there’s a button called “Talk to a human.” using Facebook chatbots.
Navigation made for humans
Did you know that 59% of people prefer to get their questions about your product answered through social media, not the website? This is what this Lyfe Marketing research says about meta Messenger bot.
Two-thirds of people would rather talk to you on social media. Considering the fact most websites nowadays are very intuitive, it seems absurd.
However, this is entirely natural. Most websites are designed to meet the needs of all people who are going to visit them. They paint in broad strokes, describing a product or a service in as basic a way as possible.
Some people only want one question answered. They browse through the website looking for it and close it.
The thing is, we’ve not evolved for browsing websites. We’ve evolved for dialogues. Using a bot in your Facebook Messenger allows you to create a navigation that works best for people.
Pick a question you want answering, and you get your answers using a meta Messenger bot.
Keep the message consistent Facebook chatbots
It’s hard to be equally polite to all people who message you, let alone if you have multiple employees answer from your company’s Messenger. This creates dissonance, as customers may be talking to different people multiple times in a conversation that spans several days.
Bots eliminate this problem. They will respond similarly to all people unless you’re not A/B testing them. You can create the style of writing you want your readers to be exposed to constantly. Ultimately, your bot will create your company’s image.
You can add humor or make the bot answer with GIFs to drive the message you’re spreading more up-to-date.
Besides, Facebook chatbots will remain available for questions 24/7. This is a quality that 64% of people deem helpful. This means more late-night customers for you.
Cut down on Facebook ad cost
Have you seen the prices Facebook is charging for ads? You will end up paying anywhere around $5 per click. If that click leads to your website, customers must pass through another layer of a sales funnel.
With an average conversion rate of around 2.35%, you must pay Facebook up to $500 in ad fees to get two customers. That’s an average of $212 per lead for competitive audiences.
With chatbots, you can. You can reduce lead acquisition costs in Facebook messenger ads to $5. People who browse websites from ads will not leave you any contact information, and not all of them come in to buy.
With Facebook Messenger Ads, you get the contact information of everyone who clicks on your ad. Most importantly, however, this lead has a direct line of contact with you because clicking on a Messenger Ad adds the clicker to your Messenger contact list.
It’s a simple trick that costs you nothing if you’re using a free Facebook chatbot, but this pays a lot. Keep reading the guide for using Facebook chatbots and a messager bot on your social media strategy.
Everyone is a lead Facebook chatbots
This is best for running Facebook ads with a messenger chatbot. Once you start a dialogue, you can always follow up.
Each person you talk to via Facebook chatbot is a lead that can be converted sooner or later. You can’t make everyone buy from you, but the conversion rate will be much higher than the 2% you get from a website. The Messenger click-through rate can reach 40%.
Remind the subscriber about yourself occasionally, and offer a discount for the lead’s birthday. This will invite most people who are willing to buy.
Get more data
Email marketing gives you plenty of data to analyze. So, Facebook chatbot marketing gives you a lot of data to explore and access your customers’ pages on Facebook.
Did you ever struggle with making a user story or a user portrait? Now, you can take one of your clients as an example. Find the commonalities between people who buy from you. So, learn what stops people from buying, and improve to be ahead of the competition. You must know about Facebook chatbots and a guide for using one on your social media strategy.
Chatbots are the future that exists now
Facebook chatbots are not AI, but they’re much more helpful than any other way of automatically interacting with customers. Besides, the Facebook newsfeed is dead now. The only future social media has is messaging and chatbots.
Finally, they mean less CPA cost and more conversion. There’s no reason you shouldn’t give them a go, especially considering many are free.
What are the Best Facebook Chatbots?
Here are eight Facebook chatbots that offer valuable and engaging experiences: Check what you must know about Facebook chatbots and a guide for using one on your social media strategy.
- CNN: CNN’s Facebook chatbot provides users personalized alerts and breaking news updates.
- HealthTap: HealthTap is a health chatbot that allows users to ask medical questions and get answers from real doctors.
- The Wall Street Journal: The Wall Street Journal’s Facebook chatbot delivers users the latest financial news and stock updates.
- Mastercard’s KAI: Mastercard’s KAI chatbot allows users to manage their finances, make payments, and get financial advice.
- Poncho: Poncho is a weather chatbot that provides personalized weather updates and alerts.
- Duolingo: Duolingo’s Facebook chatbot helps users learn a new language by offering daily lessons and language quizzes.
- H&M: H&M’s Facebook chatbot offers users personalized shopping recommendations and style advice.
- Lyft: Lyft’s Facebook chatbot allows users to request a ride, track their ride, and even split the fare with friends.
These chatbots are just a few examples of the many uses of a good meta business messager bot.