Are you still sending emails? You may want to add this to your list of marketing efforts after you read this article. Using chatbots is one of the top marketing hacks you can use to grow your business in 2019. They’ve been on the rise since late 2016, and now thousands of companies are using them. You can even get a Messenger bot for Facebook for free now! Here’s what you have to know about Facebook chatbots.
What’s a Messenger bot for Facebook?
Just for the reference, these bots are nothing like Tay AI and are definitely out of Sofia’s league. They won’t pass the Turing test, and for the most part, don’t answer questions directly.
Users have a choice of possible things to say to a bot. Pick one of them, and the bot answers you in a scripted way. That’s the formula of success.
Automate 90% of interactions
Facebook Messenger marketing allows you to save a huge deal of time and money on handling customers. More often than not, people who want to talk to you don’t have a very difficult question.
Whatever channel of communication they pick, their question is going to be something that could be put in an FAQ section. People ask about all sorts of things that your employees have to answer over and over again. If you are operating a small business alone, it’s even more of a hustle.
A huge portion of your time will be dedicated to answering simple questions like a robot. Why do it yourself? Get an actual robot to do that, and spend your time on more productive things that actually grow your business.
Sure, for some questions, you should take the lead. But in the majority of cases, it’s not necessary. For the rare questions that require your attention, there’s a button “Talk to a human.”
Navigation made for humans
Did you know that 59% of people prefer to get their questions about your product answered through social media, not the website? This is what this Lyfe Marketing research says.
Two-thirds of people would rather talk to you on social media? Considering the fact most websites nowadays are very intuitive, it seems absurd.
However, this is completely natural. Most websites are designed to meet the needs of all people who are going to visit it. They paint in broad strokes, describing a product or a service in as basic a way as possible.
Some people only want one question answered. They browse through the website looking for it and close it.
The thing is we’ve not evolved for browsing websites. We’ve evolved for dialogues. Using a bot in your Facebook Messenger allows you to create a navigation that works best for people.
Just pick a question you want to be answered, and you got your answers.
Keep the message consistent
It’s hard to be equally polite to all people who message you yourself, let alone if you have multiple employees answer from your company’s Messenger. This creates dissonance, as customers may be talking to different people multiple times in a conversation that spans across several days.
Bots eliminate this problem. They will respond in the same manner to all people unless you’re not A/B testing them. You can create the style of writing you want your readers to be exposed constantly too. Ultimately, your bot will create your company’s image.
You can add humor or make the bot answer with GIFs to make the message you’re spreading be more up to date.
Besides, Facebook chatbots will remain available for questions 24/7. This is a quality of 64% of people deem useful. This means more late night customers for you.
Cut down on Facebook ad cost
Have you seen the prices Facebook is charging for ads? You will end up paying anywhere around $5 per click. If that click leads to your website, this means the customers have to pass through another layer of a sales funnel.
With the average conversion rate being around 2.35%, you will have to pay facebook up to $500 in ad fees to get two customers. That’s an average of $212 per lead for competitive audiences.
With chatbots, you can, you can cut lead acquisition cost down in facebook messenger ads to $5. The thing is, people who browse websites from ads will not leave you any contact information and not all of them come in to buy.
With Facebook Messenger Ads, you get the contact information for everyone who clicks on your ad. Most importantly, however, this lead has a direct line of contact with you because by clicking on a Messenger Ad, the clicker is added to your Messenger contact list.
It’s a simple trick that costs you nothing if you’re using a free Facebook chatbot, but this pays a lot.
Everyone is a lead
This is the best thing about running Facebook ads with facebook messenger chatbot. Once you start a dialogue, you can always follow up.
Each person you talk to via Facebook chatbot is a lead that can be converted sooner or later. Obviously, you can’t make all people buy from you, but the conversion rate will be much bigger than 2% you get from a website. In fact, the Messenger click-through rate can reach 40%.
Remind the subscriber about yourself once in a while, and offer a discount for the lead’s birthday. This will invite most people who are willing to buy.
Get more data
Email marketing gives you plenty of data to analyze. Facebook chatbot marketing gives you a lot of data to analyze and access to your customers’ pages on Facebook.
Did you ever struggle with making a user story or a user portrait? Now, you can literally take one of your clients as an example. Find the commonalities between people who buy from you, learn what stops people from buying, and improve to be ahead of the competition.
Chatbots are the future that exists now
Facebook chatbots are not AI, but they’re much more helpful than any other way of automatically interacting with customers. Besides, the Facebook newsfeed is dead now. The only future social media has is messaging and chatbots.
They mean less CPA cost and more conversion. There’s no reason you shouldn’t give them a go, especially considering the fact many are free.