Online marketing is the most successful advertising trend of the 21st century. It has spawned new industries, such as big data, that in a couple of decades have grown to become some of the biggest. So, most valuable companies of all time. In this article, we’ll explore how Google Ads can impact your company and help you reach your business goals.
What Are Google Ads? A Quick Overview
Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) advertising platform. It allows businesses to display ads on Google’s search engine results pages (SERPs), YouTube, and other partner websites. These ads are tailored to appear when users search for specific keywords or topics, ensuring that your message reaches the right audience at the right time.
With billions of searches performed daily, Google Ads provides unparalleled access to potential customers. But its true value lies in how effectively it can drive measurable results, from clicks to conversions.
The Potential
The absolute, uncontested #1 out of them all is Google. Providing a platform for almost 8 billion searches every single day, according to internetlivestats.com. With this volume, it comes as no surprise that Google is the uncontested champion of search engines. With a market share of an incredible 92%.
Combine that with the extreme precision and measurability of online marketing campaigns in general. So, Google Ads impact your company in a big way. It becomes glaringly obvious why Google Ads should be included in every single marketing plan on this planet.
There are few online marketing platforms that offer such a wide range. From regular search text ads, to shopping ads, or display and YouTube ads, Google Ads allows you to run every ad imaginable and help you reach your business goals. Display ads serve as the top-of-the-funnel awareness generators. Whereas precisely targeted search ads are great at driving conversions towards the end of the customer journey.
What To Expect: How Google Ads Impact a Company
Naturally, results in Google Ads will vary from campaign to campaign and industry to industry. Depending on what the overall goal of your ads is, the return on investment will vary. If you’re focusing on the bottom of the funnel measures, for example, driving sales through an online shop. Moreover, the numbers are always going to look better than when you are simply running awareness campaigns.
In general, the average ROAS (return on advertisement spend) for advertisers on Google Ads is 200%. So, e.g., earning $2 on every $1 spent. That number quadruples to $8 for every $1 spent. According to Google’s own research, with advertisers that focus exclusively on advertising on the search network, i.e., the classic Google Ads search text ads you encounter every day on your SERP. As a result, a good way that Google Ads can impact a company.
Keep in mind that this is an average number created by looking at the results of millions of Google Ads accounts across a vast range of Industries. Depending on what your business is, you might face intense competition. In the legal industry, the average cost of a click amounts to $6.75, which is the highest across industries. Researchers even measured one keyword, “HOUSTON MARITIME ATTORNEY, “that came out at an average cost per click of $1,090.
But don’t fuzz, this is most likely not going to be the case for your campaigns.
Drive Immediate Traffic to Your Website
Unlike organic SEO, which takes months to show results, Google Ads delivers instant visibility. The moment your campaign goes live, your ads start appearing on Google. For businesses launching a new product, entering a competitive market, or running a time-sensitive promotion, this immediacy is invaluable.
How It Works
- When users type in a search query that matches your keywords, your ad appears at the top of the results page.
- You only pay when someone clicks on your ad (hence the term “pay-per-click”).
This ability to generate quick traffic can help your company achieve rapid sales or leads, making it a go-to solution for urgent marketing needs.
Target the Right Audience With Precision
One of the most impactful features of Google Ads is its advanced targeting capabilities. Unlike traditional advertising, which often casts a wide net, Google Ads allows you to zero in on your ideal audience.
Advanced Targeting Options
- Geographic Targeting: Show ads to users in specific locations.
- Demographic Targeting: Reach people based on age, gender, income, and interests.
- Device Targeting: Optimize ads for desktops, tablets, or smartphones.
- Intent-Based Targeting: Use keywords to capture users actively searching for your product or service.
For example, a local bakery can run ads targeting people within a 10-mile radius who search for “fresh croissants near me.” This laser-focused approach ensures your ad budget is spent on people most likely to convert.
How to Be Successful
Just like within other industries, Google Ads works best when you know it thoroughly. So, a method that Google Ads can impact your company. Sure, it comes with a lot of automation and features an intuitive setup mode that makes it easy even for beginners to get started, but if you want to be truly competitive, you have to know the ins and outs.
Keeping exact negative keyword lists, utilizing location and keyword insertion, keeping up with the constant flow of software and algorithm updates, and making the most out of all the available extensions and features Google Ads offers requires a thorough knowledge of it. Luckily, there are many PPC management and support agencies out there, that help with the task of maximizing the profitability of your campaigns.
