How Location Targeted Advertisements On Instagram Help Local Marketers

Learn how location targeted & based advertisements on Instagram help local marketers use Geotagging marketing strategy on social media

By Claudio Pires
Updated on February 26, 2024
How Location Targeted Advertisements On Instagram Help Local Marketers

These days, big-shot e-commerce giants such as Amazon and eBay are dominating customers’ share of minds, hearts, and wallets. Therefore, today’s market is more daunting for local businesses than decades ago. Hence, business owners may fear that sales are drying up despite the great value their company offers customers. In this article, you’ll learn how location targeted & based advertisements on Instagram help local marketers using Geotagging marketing strategy on social media.

So, is it even possible to keep existing and to make potential customers see your company’s value against the large selling platforms with an assortment of every good imaginable that also has the option of providing the buyers with the ability to purchase and receive items instantly?

This scenario paints a grim picture of the reality that local business owners may face. However, there is light at the end of this dreary tunnel, which comes in the form of one of the world’s most popular social media websites, Instagram. This article will teach you how to use this invaluable platform to maximize your customer reach and boost sales.

Why Advertise on Instagram?

Instagram has become home to many influencers, bloggers, brands, and regular people, 500 million of whom log in almost daily. It is so popular that its monthly users have grown to over one billion, and it is only expected to grow bigger as the platform continues to captivate its audience with quality videos and images using location advertisements on Instagram social media.

Furthermore, 200 million Instagram users access a brand’s account daily, and 70% of shopaholics use Instagram to make product discoveries. It has an engagement rate of 2.2%, which beats Facebook’s rate of 0.22%. In 2019, advertising on Instagram proved so effective that the social media platform earned a staggering $20 billion in ad revenue.

Judging from the numbers above, not having a business Instagram account will be a significant disservice to the overall health of your business at this point.  You may risk being overlooked by customers for rival companies who have Instagram accounts and are interacting with them more cost-effectively. So a good advertisement idea for  Instagram.

How Do You Maximize Customer Reach Through Instagram?

Luckily, Instagram is equipped with various targeting features that can help you maximize the number of right customers you can reach while also conserving your advertising budget. The following steps show you how to fine-tune target settings to achieve these goals: Learn how location targeted & based advertisements on Instagram help local marketers use Geotagging marketing strategy on social media.

1 Make the Switch to a Business Profile on Instagram

The importance of post-engagement cannot be stressed enough. Sure, gaining followers is essential. This means you can already market products to potential customers following you. However, your number of followers can be deceptive because not all followers will engage with your posts, which is essential to driving sales.

You can maximize engagement by ensuring your business profile has enough relevant information to encourage interested people to send you direct messages and even prompt in-store visits.

To do this, you must set up your business profile and add all relevant information. Go to your profile’s “Settings” menu and choose the “Switch to Business Profile” option. Fill in your business contact details such as phone numbers, email addresses, company websites, Facebook page links, etc. Once you complete this preliminary step, it is time to personalize your advertising efforts so they can reach the right crowd.

2 Use Instagram Location Advertisements Targeting Feature

The wonderful thing about Instagram is that you can target people based on location. However, this feature is a bit pricier, although you would save money in the long run. After all, it doesn’t pay you to market to the wrong groups.

This location targeting feature provides many options,  and you can select what kinds of people your ad will target. This includes:

  • People who are currently in a specific area.
  • Ones who live in a particular area.
  • People who have been around a specific area.
  • People are heading towards one specific area.

Furthermore, you can also be very detailed with advanced location preferences once you add in these options:

  • Country
  • State/ region
  • City
  • Address

By providing these critical pieces of information, you can now see your store address on the map. Drag the pin on your screen onto this address and adjust the circle’s radius around your location. This indicates that your advertisement will be displayed to people living within that circle’s regions. As a result, a great location advertisement for the Instagram idea using location advertisements on Instagram social media.

3 Add in all Other Relevant Information to Facilitate Targeting

We have already described how you should select location-targeting options to reach customers who are in the right place to purchase your goods. However, it would help if you also had the right eyes to see your goods and drive your sales.

An example. If you are a teen fashion brand, you must set the ages of your target audience between 18-25 years so your advertisement will reach this segment. You can’t go around marketing to 40-year-olds.

Hence, you must specify criteria such as genders, ages, occupations, groups, etc. to get the best reach. This is done via the “Detailed Targeting” option.

Furthermore, specifying the occupation of your target audience is a great way to drive B2B marketing. Which consists of very particular audiences with particular interests. ”This specification also allows you to distinguish and target particular groups like “new mother” or plus size women, etc

4 Use Text to Specify Your Location Advertisements In Instagram

If you are trying to draw in the crowds to your store, you need to mention a precise location in the advertisement. For example, suppose you provide sewing classes in your school targeting students from Greenville, South Carolina. To get students, instead of writing “Learn Sewing” on your ad. You will need to write “Learn Sewing in Greenville”. As a result, a great use of Instagram location targeted advertisements.

By providing this information, you will be able to get the target audience in. Who can learn sewing locally? However, if you had written, “Learn Sewing in South Carolina,.” It would seem vague and detract your target audience from checking your profile. Learn how location targeted & based advertisements on Instagram help local marketers use Geotagging marketing strategy on social media.

5 Purchase Followers on Instagram: Geotagging Location Based Marketing

If you have just started and are low on followers. It will take quite some time to grow them organically. Moreover, the unfortunate thing about having few followers is that potential customers may question the legitimacy of your business. After all, we are all curious and wary of new things.

We do not recommend just leaning on buying followers. However, they can be a great supplement to help you grow your business.

Marketing provides you with the option to choose from different numbers of real geo-targeted followers at a variety of affordable prices. This will help nudge customers who rely on the number of Instagram followers towards a purchase decision. Especially if they are by the product, its quality, and the brand credentials.

Location Advertisements In Instagram Conclusion

Optimize Instagram to help business owners put their best foot forward through its targeting options. It has a user-friendly interface that will guide you on the best way to use these features. Hopefully, this guide helps you with some pointers on how to start. Good Luck!

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.