It seems that these days, big shot e-commerce giants such as Amazon and eBay are dominating customers’ share of minds, hearts, and wallets. Therefore making, today’s market more daunting for local businesses in comparison to the decades before. Hence, business owners may fear that sales are drying up despite the great value their business offers to the customers. In this article, you’ll learn how location advertisements on Instagram help local marketers.
So, is it even possible to keep existing and to make potential customers see your company’s value against the large selling platforms with an assortment of every good imaginable, that also has the option of providing the buyers with the ability to purchase and receive items instantly?
This scenario paints a grim picture of the reality that local business owners may face. However, there is light at the end of this dreary tunnel and it comes in the form of one of the world’s most popular social media websites, Instagram. Through this article, you will learn how you can use this invaluable platform to maximize your customer reach and boost sales.
Why Advertise on Instagram?
Instagram has become home to many influencers, bloggers, brands, and regular people, 500 million of whom happen to log in almost every day. In fact, it is so popular that its monthly users have grown to become over one billion in number and is only expected to get bigger as the platform continues to captivate its audience with quality videos and images.
Furthermore, 200 million Instagram users access a brand’s account every day and 70% of shopaholics use Instagram to make product discoveries. It has an engagement rate of a whopping 2.2% which beats Facebook’s rate of 0.22%. In 2019, advertising on Instagram proved so effective that the social media platform earned a staggering $20 billion in ad revenue.
Judging from the numbers above, not having a business Instagram account will be a major disservice to the overall health of your business at this point. You may be risking being overlooked by customers for rival companies who have Instagram accounts and are interacting with them in a more cost-effective manner. SO, a good advertisements idea for Instagram.
How Do You Maximize Customer Reach Through Instagram?
Luckily, Instagram is equipped with a variety of targeting features that can help you in maximizing the number of right customers you can reach while also conserving your advertising budget. The following steps show you how to fine-tune target settings to achieve these goals:
1 Make the Switch to a Business Profile on Instagram
The importance of post engagement cannot be stressed enough. Sure, gaining followers is important. This means you can already market products to potential customers following you. However, the number of followers you have can be deceptive because not all followers will engage with your posts, which is essential to driving sales.
You can maximize engagement by making sure your business profile has enough relevant information to encourage people who are interested to send you direct messages and even prompt in-store visits.
To do this, you have to first set up your business profile and then add all relevant information. Go to the “Settings” menu on your profile and choose the “Switch to Business Profile” option. Fill in your business contact details such as phone numbers, email addresses, company websites, Facebook page links, etc. Once you complete this preliminary step, it is time to personalize your advertising efforts so they can reach the right crowd.
2 Use Instagram Location Advertisements Targeting Feature
The wonderful thing about Instagram is that you can target people based on their location. However, this feature is a bit on the pricier side, although you would be saving money in the long run. After all, it doesn’t pay you to market to the wrong groups.
This location targeting feature provides a host of options to choose from, and you can select what kinds of people your ad will target. This includes:
- People who are currently in a specific area.
- Ones who live in a specific area.
- People who have been around a specific area.
- People heading towards a specific area.
Furthermore, you can also be very detailed with advanced location preferences once you add in these options:
- State/ region
By providing these key pieces of information, now you can see your store address on the map. Drag the pin on your screen onto this address and adjust the radius of the circle around your location. This indicates that your advertisement will be displayed to people living in the regions within that circle. As a result, a great location advertisements Instagram idea.
3 Add in all Other Relevant Information to Facilitate Targeting
We have already described how you should select location targeting options to reach customers who are in the right place to purchase your goods. However, you also need the right eyes to see your goods if you want to drive your sales.
An example. If you are a teen fashion brand, you will need to set the ages of your target audience between 18-25 years so your advertisement will reach this segment. You can’t go around marketing to 40-year-olds.
Hence, it is essential that you specify criteria such as genders, ages, occupations, groups, etc. to get the best reach. This is done via the “Detailed Targeting” option.
Furthermore, specifying the occupation of your target audience is a great way to drive B2B marketing. Which consists of very particular audiences with particular interests. ”This specification also allows you to distinguish and target certain groups like “new mother” or plus size women etc
4 Use Text to Specify Your Location Advertisements In Instagram
If you are trying to draw in the crowds to your store, you need to mention a very specific location in the advertisement. For example, suppose you provide sewing classes in your school and are targeting students from Greenville, South Carolina. To get students, instead of writing “Learn Sewing” on your ad. You will need to write “Learn Sewing in Greenville”. By providing this information you will be able to get the target audience in. Who can learn sewing locally? However, if you had written “Learn Sewing in South Carolina”. It would seem vague and detract your target audience from checking your profile.
5 Purchase Followers on Instagram
If you have just started out and are low on followers. It will take quite some time to grow them organically. Moreover, the unfortunate thing about having few followers is that potential customers may question the legitimacy of your business. After all, we are all curious and wary of new things.
We do not recommend just leaning on buying followers. However, they can work as a great supplement to help you grow your business. Galaxy Marketing provides you with the option to choose from different numbers of real geo-targeted followers at a variety of affordable prices. This will help nudge customers who rely on the number of Instagram followers towards a purchase decision. Especially if they are by the product, its quality, and the brand credentials.
Location Advertisements In Instagram Conclusion
Optimize Instagram to help business owners put their best foot forward through its targeting options. It has a user-friendly interface that will guide you on the best way to use these features. Hopefully, this guide helps you with some pointers on how to start. Good Luck!