How Long Does It Take for a Website to Rank on Google?

In this article, we'll explain how long does it take for a website to rank on Google? Let's look closer into the factors that influence

Updated on July 25, 2022
How Long Does It Take for a Website to Rank on Google?

If you looked at the first page of Google from a few years ago, you would notice that it was only occupied with ranking websites. Back then, it was relatively easy to rank high – all you needed to do was add the keywords you wanted to type for your content, title, and URL. After a couple of weeks, the results could be seen, and if the keyword wasn’t that competitive, even a few days. In this article, we’ll explain how long does it take for a website to rank on Google?

How Long Does It Take for a Website to Rank on Google

Nowadays, however, part of the space is dedicated to paid ads, Google’s featured snippet, and sometimes also the ‘People also ask’ section, which makes landing on the first page significantly harder. So, how long does it take now? Let’s look closer into it, shall we?

How Long It Takes Before Your Website Ranks on Google?

While the answer might disappoint some people, the truth is that it all depends. There are hundreds, if not thousands of factors that influence the time it will take your website to rank on Google’s first page, including:


  • How competitive the keyword you want to rank for is
  • The current performance of your website – is it old, new, big, or small? Does it have any technical issues? What’s the recent site domain performance?
  • SEO budget – this includes the technical budget, content writing budget, social media budget, as well as outreach and backlinks budget
  • Google Dance – sometimes Google may place you on the first or second spot, but just for a while – as exciting as it sounds, it’s not the time for a celebration yet, as it might turn out to be just a Google Dance. What is it exactly? Well, it happens when Google sees the algorithmic signals of your website being good enough to take that spot – those include things such as high-quality content or backlinks. Apart from judging based on your website’s technical aspects, they also need to test the real-time Rank Brain signals – to put it simply. They need to check if the users will like your content.

While it might be hard to tell exactly how much it will take your website to rank, statistics say that the average time it takes is between 3 to 6 months – that is, with the help of several SEO techniques. If your website is poorly optimized, don’t be surprised if it will take more than 12 months to rank. To know the exact time, you could also keep track of your website’s performance in terms of SEO by using one of the best SERP tracker tools. The tool also provides real-time insights to help you optimize your website for better ranking.

Older Website Isn’t Ranking?

Sometimes a website might not be ranking despite having a few years. What can you do in this type of situation? Well, the best option is to perform an SEO audit. ” an SEO audit is a comprehensive process to evaluate and identify issues that might be preventing a website from ranking optimally in the search engines. Once the concerns are highlighted, they can be addressed and rectified to meet the current best practices for SEO.” You need to know why your website isn’t ranking before you take any action. So, this can help explaining how to does it take to rank on Google.

Consider hiring a reliable SEO agency – they will not only be able to perform an SEO audit for you. Still, they will also choose the best strategy so that your website can land on the coveted first page. Before hiring one, check their testimonials, as well as online reviews – after all, if you are paying for something, you probably want to receive the best quality possible.

How to Speed Up the Ranking Process

If you don’t want to wait to have your website rank, there are a few ways in which you can speed up the process. Mind you. They won’t be quick and easy – especially since SEO takes time.

So, here is what you can do:

Get Bigger SEO Budget

This is probably the simplest way of increasing your ranking chances. A bigger SEO budget will buy you better content, professional design, outreach efforts, and social media boosting of the article once it is published.

Keep in mind that while there is a possibility of buying backlinks, it’s better to focus on finding relevant, quality backlinks. An ideal link should not only reach an interested audience but also bring some traffic.

How Long Does It Take To Rank on Google: Write Good Content

We don’t mean quality content with excellent content. But rather content that you spent weeks, or in some cases even months developing, planning outreach, and designing.

Write about something new. If your content is written well, you have the chance to go viral. People will like it, share it, and link to it, which will make it rank on its own. Keep in mind that you will probably have to start by publishing your content on various social media.

Target Lower Competition

Your last but not least option to speed up the process of your website ranking is to focus on targeting low difficulty keywords. However, this also means that you will have to spend more time on research. So, this can help explaining how to does it take to rank on Google.

Remember that this way, you will only be speeding up the ranking – not profits or traffic. It might take you one year before you rank for a 1000/ month search volume keyword with more incredible difficulty, or it might take you a month or two to rank for a 100/month search volume keyword – the truth is that you would need 10 of the latter to make up for the same traffic you’d get from the former.

Direct Links to the Article/Page

This will help a particular page rank. Even if the other websites have more excellent domain performance if you compete against a website with high domain performance. But you want to rank with that specific page or article. You can compensate by getting links to that particular site.

The Bottom Line: How Long Does It Take To Rank on Google?

Nowadays, ranking on the first page of Google is not as easy as it used to be. Today, it is not only with ranking websites but also premium ads. Featured snippets, and sometimes a ‘people also ask’ section. However, how long does it take before your website lands on that desired first page?

Several factors determine how long it might take before your website ranks. According to the statistics, the average time it takes is between 3 to 6 months. It might take longer. It might take shorter – after all, there are several high-quality websites, which are not appropriately for the search.

If your website isn’t ranking, you might consider doing an SEO audit. Finally, that will tell you precisely what needs to optimize to rank your website. Either way, we wish you good luck!