How Mobile-First Strategies Transform Digital Marketing for Lawyers
Learn how mobile-first strategies transform digital marketing for lawyers with the best tips for law firms and legal services search
Most clients now seek lawyers using mobile devices and the Internet. Mobile devices can make it easier for them to search for legal services while on the go. Learn how mobile-first strategies transform digital marketing for lawyers with the best tips for law firms.
In 2021, global mobile users reached 7.1 billion. This number is expected to rise to 7.49 billion in 2025. Mobile-first marketing becomes more crucial for businesses, especially law firms, as mobile users continuously increase.
Mobile-first marketing can help your law firm gain more clients. If you’re unfamiliar with this approach, keep reading to understand what it means, its importance, and the best practices to leverage.
What is mobile-first marketing for lawyers?
Mobile-first marketing prioritizes mobile users. It tailors content, communication channels, and strategies to mobile devices. Unlike desktop optimization, it is specifically designed for smaller mobile screens. When doing mobile-first marketing, the process starts with smaller screens. Then, the optimization gradually incorporates changes to fit larger screens.
The Importance of Mobile-First Marketing for Lawyers
Mobile-first legal marketing allows your law firm to target more mobile users. Besides this benefit, here are a few more advantages: Learn how mobile-first strategies transform digital marketing for lawyers with the best tips for law firms & legal services searches.
Increased accessibility digital marketing strategies for lawyers
Mobile-first legal websites are more accessible to prospective clients because they use mobile devices on the go. Even outside their homes, they can do online searches as long as there’s data or Internet access. This way, users can easily see your law firm’s website in search results when looking for lawyers.
Mobile accessibility can also provide easy access to your phone numbers and other relevant contact information. With this, users can immediately know what numbers to call and email addresses to message. They can quickly reach you and schedule appointments.
Enhanced customer experience
Your legal website is about more than just showcasing what you can offer prospects. It should also provide a valuable customer experience that can turn them into repeat and loyal clients. Mobile-first marketing is integrated with user experience (UX) designs tailored to your practice and client preferences.
UX design focuses on creating a website experience related to your services and after-sales support. It concerns delivering solutions that address pain points and needs, adhere to feedback, maintain services, and resolve complaints after purchasing. UX design in mobile-first marketing always serves different purposes for clients.
Understandable content digital marketing strategies for lawyers
Clients are often more emotional. When browsing potential legal websites, they don’t have time to understand the legal jargon and overwhelming articles. They need easily understandable information that immediately explains what to expect. This is how mobile-first marketing organizes your website content for quick skimming.
Besides organization, mobile-first marketing makes your content shorter, concise, catchy, and engaging. These types of mobile content are straightforward and direct the users to the necessary information to reduce time spent scrolling and navigating.
Visual appeal digital marketing strategies for lawyers
Your legal site’s visual appeal is crucial to making a positive impression. Mobile-first marketing prioritizes color, typography, images, and graphics that are appealing on mobile screens. It also ensures that your site is regularly updated to refine visual components for optimal functionality and navigation.
Best Mobile-First Marketing Practices for Lawyers
Mobile-first marketing has universal practices, but you can tailor each to your law firm for better brand reputation management. Here are some innovative legal marketing approaches to leverage for your mobile-first strategy. Learn how mobile-first strategies transform digital marketing for lawyers with the best tips for law firms & legal services searches.
Utilize a responsive design
Mobile-first marketing utilizes responsive design. Responsive design is a web design approach that adapts to various device layouts. Its interface can adjust to different screen sizes and browser spaces.
For example, when users make their browser tabs smaller, your website will adapt to the smaller size. Additionally, when they switch from desktop to smartphone, your site should quickly respond to their smartphones’ sizes and layouts.
Make the user onboarding easy
User onboarding is critical for potential clients. It guides users who are likely to obtain your legal services. Here’s how to use the mobile-first strategy for your site’s onboarding process:
- Avoid overloading users with information
- Create a visually engaging onboarding process
- Exclude any information that users may already know
Leverage social media digital marketing strategies for lawyers
Many users now turn to social media to search for lawyers and law firms. Thus, you must also have a significant social media presence.
Leveraging social media means creating and maintaining your business profiles on platforms like Facebook, Twitter, Instagram, and TikTok. You must also keep up with the latest trends. You may also try influencer marketing, as many potential clients may value what legal influencers promote.
Perform regular beta testing
Beta testing is the process of allowing select audiences to try and test your website. It is an opportunity to introduce features and functionalities in a realistic environment before launching. It also enables user involvement to help check for usability, responsiveness, security, and reliability. That way, you ensure your website works smoothly and loads quickly.
Integrate chatbots and enticing, clickable CTAs digital marketing strategies for lawyers
Chatbots are virtual messengers that users can use when they need information. You should add them to your website so you and your clients can reduce manual work. Chatbots have easily understandable call-to-action (CTA) buttons with specific actions users can click. For example, you can add CTA buttons that ask for their contact details, direct them to FAQs, leave a message, or get directions to your office.
Use in-app messaging and push notifications
In-app messaging sends messages triggered by user interaction with your app (if you have one). They are primarily used when users are active in your app. You can also use this for user onboarding.
Push notifications are alerts that display engaging information on users’ notification bars. They include new services, discounts, promotions, or appointment reminders. They allow you to instantly reach clients even if they’re not using your app or accessing your website.
Remember not to bombard users with too many push notifications. They can choose to disable them at any time. Meanwhile, users cannot turn off in-app messages.
Bonus Tip: App Store Optimization – ASO focuses on boosting search rankings in app stores such as Google Play Store and Apple Store. When users search for legal apps, ASO can help your app come up in the top 10 or 20 results. As a result, it’s how the mobile-first transform lawyers.
Build Your Law Firm’s Success With Mobile-First Marketing
Smartphones often generate most online traffic. Small screens are now essential in every aspect of marketing. For lawyers like you, leveraging mobile-first marketing can be one step ahead to growth and success.