Responsive web design is something you see every day, whether you realize it or not. If you’re reading this on a laptop, it looks different than it would on your phone. Responsive design is behind that. In this article, you’ll see how responsive web design can drastically grow your construction website.
The goal is to make a website, article, or image readable across all devices. You don’t want a website that looks great on a computer but can’t be easily navigated on a phone or tablet. That kind of design flaw can make people leave your site and find what they need elsewhere.
If you’re still not quite sure what that means, picture this. You bring up a website on your phone to read about lumber you need to order for a particular project… Upon landing on the site, the text is way too small, and you have to keep zooming in to read and then zooming out to move over to the next line.
That would get frustrating quickly, wouldn’t it? That frustration is what responsive web design is here to prevent. It creates a user-friendly experience for desktop and mobile devices to guarantee the best viewing results.
Now that you know what responsive web design is, let’s talk about how it can drastically grow your construction website.
Build A Brand Of Clarity: Web Design for Construction Website
Responsive web design helps you create a clear message. When clients don’t have to spend time struggling to view your content, they can focus on your brand.
This type of web design is ideal for brand building because it causes your content to rate higher in search engines. Keep that in mind when writing your content, and make sure everything on your website reflects the message you want to send.
In an industry like construction, branding is crucial. Focus on highlighting exactly what services you offer and what makes you stand out from your competition. A client should leave each page convinced that you’re the right choice for their project.
Responsive design is also ideal for images. It ensures they’re crisp, and sized appropriately for the device they’re being viewed on. You can include examples of your work with confidence that they’ll look exactly as you intended.
The clarity and ease offered by responsive web design make it easy for clients to see what you can do for them. It creates a sense of comfort, which translates into a bigger audience for your website and more customers for your business.
Outshine Your Competitors
57% of people won’t recommend a service if the mobile website is poorly designed. Why? Because it looks cheap and unprofessional, which isn’t something a client wants from a company they’re paying to do work for them.
You can use this to your advantage by designing a website that outshines your competition in every way. As we’ve discussed, a responsive design makes a page easier to read. It also makes it more visually appealing.
Properly sized text and images catch the eye. When you pair that with easy-to-navigate tabs, headers that clearly label each section, and an excellent layout, you have a recipe for success.
Layout and Web Design for Construction Website
Overall, potential clients are going to be looking for examples of your work, your qualifications, and your prices. Create a section for each of those and make them a key part of your homepage design.
Have a few professional photos taken of your work for the examples section. There’s no need to have dozens, just a few good shots of what you do so clients know what to expect when the job is done.
Include a quick summary of your work experience in the qualifications section. If you’re looking for ways to stand out, you can take a prep course today to help you obtain or renew your contractor’s license. Being licensed gives you an edge over some of your competition, especially being that there are numerous unlicensed contractors doing work “under the table for less money.” Plus, getting licensed is required in most states, depending on the type of work you’re doing.
In Tennessee, for example, you must be licensed to perform work totaling more than $25,000. It’s important to be aware of these legal requirements and to make your clients aware. It makes you appear more professional, and trustworthy.
When it comes to the price section, it’s a good idea to include a breakdown of rough estimates so that clients can determine if you’re within their construction budget.
Run Circles Around The Loading Sign
The point of a website is for a customer to be able to get the information they want quickly. That’s why 53% of mobile site visitors will leave your website if it takes longer than three seconds to load. To keep them, you need to beat the loading sign.
With responsive design images and text load almost instantly, thanks to the grid system that it’s on. Think of the fluid grid system as a set of lines that grow and shrink depending on the size of the device your customer is using. As these lines adapt to the space they have, they instantly adapt your content with it.
That speeds up the whole design, allowing your site to be ready almost instantly. Which keeps your customers from leaving, and also reduces your bounce rate on your web design for a construction website.
Bounce Rate
Your bounce rate is the number of visitors who only look at one page before they leave. While that could be because they need it, it’s more likely that they got some frustration. The goal is to keep the content and design interesting enough to keep them clicking.
The longer someone spends on your site, the more likely they are to hire you. So in addition to being the fastest, you need to be the most interesting. Consider adding personal touches like a “the craziest thing we’ve ever built” section, or a blog where people can share construction stories and tips.
Take a look at your site from the customer’s perspective and ask yourself what you can do to add value to their experience. Combining accurate information with responsive web design creates a user experience potential customers will remember and appreciate when choosing a construction company.
Responsive web design can drastically grow the audience for your construction website. That gives you a platform you can use to stand out from your competition and attract more customers.
