The need for Website Traffic is not only to attract more visitors but it marks the success of your marketing strategy. If your website isn’t generating enough traffic even after publishing numerous posts, you need to look at the insights and make decisions accordingly. Maybe you should limit uploading your posts and start working on areas such as SEO, advertising, resorting to social media for promotion, and such factors.
How to Attract Traffic to your Website
In this article, we will be discussing some effective yet free ways to boost traffic to your website. Throughout the course of promoting your site, you must always keep an eye on the analytics which will help you to identify the areas needing immediate improvements and make decisions accordingly.
Search Engine Optimization can help you to increase your website’s rank and make it easier to appear in the search engines. Using On-Page SEO tactics such as providing meta titles and descriptions, providing essential keywords can make your website appear on the first page. You can also resort to Off-Page SEO methods such as responding to customer reviews, prompt reply, and by also sending newsletters to subscribed users. Usually, people prefer to look only on the first page of search results so take your time and make proper utilization of SEO.
Social Media plays a big role in promoting websites through its vast amount of traffic. Platforms like Twitter, Linkedin, Facebook, Instagram helps you to share your blogs and content and drives visitors to your website. If your created website is a new one, try keeping it updated with trending topics and at the same time share its links all over social media platforms. The more you share, the more audience will become your daily website visitor.
Advertise to Attract Traffic to your Website
Advertising is the most common way of promoting any content and deriving organic reach at a much faster rate. You can use Google Ads where you pay to make your website show up at the top section of the search results. To get more exposure, you can also use the paid services by Google which focuses on your keyword. Once you assign the set of keywords, Google looks through all the relevant searches and displays the paid websites on the top. You also use social media platforms to gain exposure using their very own advertising system and a large audience base.
Target Long-Tail keywords
Long-tail keywords contain usually 3-5 words and are not searched as frequently as short-tailed ones. If you are very confident about your SEO capabilities then short-tail keywords will definitely attract more traffic. On the other hand, targeting long-tail keywords have better chances of showing up in the top section as ranking them is more difficult.
People might use ‘phone charger’ more often but ‘order phone charger online’ will be used by people who are serious about buying it. Long-tail keywords like these can prove to be the most effective way of attracting traffic if applied correctly.
Create Backlinks to Attract Traffic to your Website
Backlinks are links to your website used by other partner websites or influencers to build a larger audience. This helps in attracting quality traffic and appears more often in Google searches. Google’s algorithm will automatically promote your website if it sees other websites referring to your links.
Email marketing can prove to be a vital tool for your blog or website if you used it in the right way. It doesn’t mean blasting your audience’s mailbox with each and every update about your new product or service. A friendly reminder or newsletters can be effective for people who often visit your website and enjoy reading content that you post.
If the email address looks unprofessional and doesn’t contain fruitful information, the audience may continue to neglect your future newsletters. So, before focusing more on the type of content that you are willing to share, create professional email address, write irresistible headlines, and you can definitely see a change in traffic to your blog or website.
Make sure the audience never feels that they are left away. Try to solve their query and respond to their comments without making them wait for too long. Once they get to know that the site is responsive, they will start referring others to your website.
Being responsive not only means being interactive with the audience. You must check regularly whether the site is fast and loading at a decent speed. Make sure it is optimized well both for browsing from smartphones and PC.
Examining Analytics to Attract Traffic to your Website
Google Analytics is a free tool that shows you insights about your website’s activities. It will help you to learn about how much the audience is being attracted to uploading a new post, what is the average organic reach for any said period, and the like. Studying these insights will help you to figure out the strategies needed to draw more traffic.
Being able to publish a guest blog on a renowned website can increase traffic in your website. Guest blogging can be more effective if you leave backlinks in your blogs. People coming to the influencer’s website daily may also be interested in checking your blog post too. Backlinks will help them to establish a connection with your website.
You can also collaborate with the influencer. Ask them to mention your site in their own post and in return. You can also do the same for them. Since it is free, you can invite others to guest blog on your website. It will give you access to various other sites to upload your blog posts.
Other than leaving backlinks in other sites to get to your direction, you can provide links on your website. Whenever you upload any new content. Look for spaces to provide internal links that redirect to other related posts. Already existing on your website and to attract traffic.
Internal linking opens a new window for the audience. When they come to know about the quality content that you upload. It has been hiding under the shed all this while. And again, Google will prioritize sites that drive in more traffic. So it is wise to start using internal links and optimize the SEO to yield better results.
Patience is the key. You may or may not witness immediate results after implementing these methods but they will definitely yield results with time. Keep inspecting your old contents and see what changes need to be made. Optimize their SEO, implement new keywords, and reupload the posts to keep them at par with the latest trends.
Kiera Hayes is a passionate Blogger and Marketer. She enjoys reading and writing articles whenever she gets time from her work.