Out of all the existing social media platforms, Facebook is the most commonly used platform among marketers worldwide. As per a recent survey, 93% of responding marketers use Facebook to promote their brands, followed by Instagram and LinkedIn, respectively. Learn now how to improve and boost your conversion rate using Facebook ads like a pro.
But while the data shows Facebook’s massive popularity in the marketing world, it also means that you’ll have many competing marketers in the industry, and all of you will be producing your ads on the same platform. So, to ensure your Facebook ads stand out from the competitors and drive more traffic, you’ll need to know how to create an ad that can actually convert.
What are Facebook Ads?
Facebook ads are marketing campaigns or paid messages placed by brands or businesses to reach their target audience on Facebook. You pay to choose a specific demographic for your target audience, and Facebook will put your post everywhere to boost its visibility. Sounds pretty simple, right?
However, for your Facebook ads to be effective and secure higher conversion rates, you’ll need to know how to create ads that are completely creative, understanding, and relevant to your audience.
How do you Boost Conversion Rate Through Facebook Ads?
High-converting Facebook ads can encourage your target audience to take positive actions. Toward your brand, such as messaging, calling, viewing your landing page, or making a purchase. To get you started, here’s how you can boost your conversion rate through your Facebook ads.
1. Know and understand your target audience
Suppose you’re selling basketball sports equipment. Utilize the ad targeting feature on Facebook and set your audience to people between ages 15 to 35. Who may be active players of the said sport. This will make your ads more compelling and relevant to these people, which could boost your conversion rate. Better yet, you can hire a Facebook ads agency to help create well-designed and persuasive ads. That can drive traffic and increase your conversion rate.
Before you start creating ads, it’s helpful if you know and understand who your target audience will be. Even if you’ve made the most appealing ad. But it isn’t suitable for your target audience, then it’ll never convert them into sales. To deliver high conversion rates, identify which group of audiences can benefit best from the product or service you’re offering to improve facebook ads conversion rate.
2. Create high-converting landing pages
When a viewer finds your Facebook ad appealing, they’ll be curious and will eventually click the said ad. Once they click the ad, they’ll be redirected to the landing page or your web page. But to retain your viewer’s attention and curiosity and lead them to avail of or purchase your product or service, you need to create a high-converting landing page.
But the thing is, some marketers spend so much time and energy creating incredible Facebook ads that they forget about optimizing their landing page. Remember, your landing page is used to obtain your customer’s contact information and lead them to take action. Landing pages are also known to have the highest conversion rate (23%) than other sign-up forms. Ultimately, your landing page is crucial in determining your Facebook ads’ success.
Therefore, when creating a high-converting landing page, keep it clear and simple while making headlines that drive action to the viewers. You may also include social proof to show a good first impression, capture your viewers, and convert them to improve facebook ads conversion rate.
3. Get creative with your Facebook ads to boost your conversion rate
Think of your Facebook ads as the mini versions of your landing page. The more creative and appealing they look, the more you can motivate your target audience to take action. Hence, be creative with your ads to ensure they can grab your target audience’s attention. You want to ensure that the viewers will stop mid-scroll as they notice the stunning visuals from your ad.
If you intend to use Facebook video ads, keep them short, preferably between two to five minutes, to maximize engagement and prevent viewers from feeling bored with a long video. In addition to creating short videos, you may add captions, as they can increase viewership in your Facebook ads by 12%. Lastly, ensure your ad’s video content is clear and simple, so it’ll be easier for the audience to digest.
4. Include a clear ‘Call To Action (CTA)
Besides the visuals of your ads and the product/service you offer, you must include a clear call to action to motivate your target audience to take the right action with a sense of urgency. The most common CTA some marketers use is ‘Click here,’ but you can be more specific by trying other phrases like:
- Subscribe Here
- Join Us
- Sign Up
- Shop Now
- Learn More
Moreover, you can personalize your CTAs, as they’re shown to perform 202% better than the non-personalized ones. The more specific your CTA is, the better your audience will understand what they should do when attracted to your ads.
5. Avoid ad fatigue to boost your conversion rate through Facebook ads
Ad fatigue occurs when viewers have seen your ads repeatedly and are tired of seeing them. And when they stop paying attention, your Facebook ads will become less effective and eventually a waste of budget. So, if you see a decline in some of your ad performance, you can try these tips to avoid ad fatigue:
- Produce fresh and creative ads
- Minimize ad frequency
- Avoid showing ads to customers who have taken action or made a purchase
- Change the visuals of your ads
By regularly changing your Facebook ads, you can still present the same information in different ways that can be more engaging and interesting for your audience.
Key Takeaway
With Facebook being the largest advertising platform, you can reach millions of social media users. As long as you know how to create high-converting Facebook ads and understand the dynamics of this highly competitive platform, you can boost your conversion rate and lead your marketing campaign to success. So, try these key strategies mentioned and make sure to actively monitor the performance of your ads.
