How To Boost Your WordPress Website With Digital Marketing and SEO

Beginners guide & tutorial to learn how to boost your WordPress website using digital marketing and SEO top techniques and strategies

Updated on April 12, 2023
How To Boost Your WordPress Website With Digital Marketing and SEO

Having a website for your business is essential, as this is a vital part of your digital marketing efforts. So, you decide to make one using WordPress since it’s the most popular website creation tool or Content Management System (CMS). In this beginners guide & tutorial, you’ll learn how to boost your WordPress website using digital marketing and SEO top techniques and strategies.

Plus, it’s free and easy to use. Next, you should aim to make your website more visible to online users, and SEO is what you need to make that possible.

SEO stands for Search Engine Optimization, a powerful tool that can push your website to the top ranks of search engine results pages or SERPs. Here’s how you can use the power of SEO to boost your WordPress website:

Choose a Trusted Web Host

Before you focus on SEO, you must make your website visible first. WordPress is only used for building your website.

But when it comes to making your website live or accessible on the World Wide Web, you will need a web server. You can get a web server for your WordPress website from a web hosting service provider or web host.

Web hosts are companies that own many servers to cater to thousands of websites on the internet. The rule of thumb here when choosing a web host is that it has to be closer to your location. So that your website loads and performs faster.

Some of the most used web hosts for WordPress are HostGator, SiteGround, BlueHost, and Dreamhost.

Consider CDN to Boost your WordPress SEO

As mentioned earlier, it’s ideal that your web host’s server should be located near you. But what if the closest webserver to you is still miles away from your target audience and your location?

Even if you have the best web host server and employ the best SEO strategies. When your website fails to load, your efforts will be for naught.

The solution to this problem is CDN or a content delivery network. Web hosting servers have limited locations and only provide a limited number of servers per client. CDN uses a network of super servers called edge servers to transmit your website’s data to online users. This means no matter how far your website’s servers are, with CDN. Online users and potential leads can still access it at a fast speed.

Optimize the First 100 Words: Boost WordPress Website with SEO & Digital Marketing

Once you’re confident that your website will run smoothly when it gets life. It’s time to pack up your WordPress site’s SEO muscles. Your priority for in-page SEO should be the first 100 words you write.

An intro paragraph packed with relevant keywords can make your WordPress site more noticeable to search engine spiders or crawlers. This beginners guide & tutorial will teach you how to boost your WordPress website using digital marketing and SEO top techniques and strategies.

Customize and Shorten Your Site’s URL

URLs or your website’s address would look topsy-turvy on a generic form. Plus, by default, it would bear WordPress on it. You want to put your business or your name upfront, so it has to be reflected on your URL.

To own a personalized URL, you will have to pay and register your very own domain name. Once you secure one, make sure that your URLs are trimmed. You can use URL shorteners like TinyURL, Goo.gl, and Bitly.

Short URLs also make it easier to send through emails and share on social media sites, especially Twitter, which has a character limit. Better-structured short URLs are also more accessible for web crawlers to read and retrieve.

Write Long, Juicy Content To Boost your WordPress SEO

The best way to keep visitors coming to your website is by ensuring you’re producing quality content. Quality means you give your readers relevant information about what they’re searching for online with additional pertinent data. It’s also important to remember that all other parts of your content must have relevant keywords.

It’s also ideal for keeping your content long so visitors can take their time digesting what you’ve written. The longer they linger on your website, the more it boosts your website on the ranks as it becomes a recommended page to visit. In this beginners guide & tutorial, you’ll learn how to boost your WordPress website using digital marketing and SEO top techniques and strategies.

Update Your Content Regularly: Boost WordPress Website with SEO & Digital Marketing

Aside from maintaining long and quality content, you also have to make sure that you update your content regularly. Every time a new topic or information that’s relevant to your niche comes up, use it to produce fresh content. If your old topics need revisions, update them as often as necessary.

The more you produce new content on your WordPress website. The better it gets noticed by search engine crawlers and online searchers. Do this following the WordPress SEO guide for beginners.

Install SEO Plugins to Boost WordPress SEO

If you’re not a WordPress SEO master but want to push your WordPress site’s SEO to the next level, you can use an SEO Plugin instead. SEO plugins help you add and manage in-page optimization for your WordPress site.

Some of these SEO plugins have automatic optimization features, too, so you can avoid the hassle of manually doing the work. Some of the best SEO plugins are Yoast SEO, All in One SEO Pack, SEMRush, and Google Keyword Planner.

Meta-Tags: Boost WordPress Website with SEO & Digital Marketing

Another sneaky yet legal way of making your WordPress site more searchable is by using meta-tagging. Meta-tags are HTML codes you hide within your web page’s source code, so visitors will only see your content. The most crucial parts of your web page that need meta-tagging are:

  • Header Tags – This is the meta-tag you add to the headers on your content, such as H1, H2, H3, and so on.
  • Image or Alt Tags – Alternative text that replaces images on your web page if it fails to load, making these images readable to web crawlers.
  • Title Tags – The title of the content on your website that shows up on the search engine results page.
  • Meta-Description – The text description found below your content’s title that shows up on the search results page.

Adding links to your WordPress website content also boosts its ranking. You can add links to external sites to relevant keywords called anchor texts. You have to ensure that the external websites you are linking to your WordPress content are secured and authorized.

Adding anchor texts that link to other web pages within your website is also essential. These are your internal links. Internal links also help keep visitors from leaving your site, increasing its relevance.

Activate Social Media Buttons

Social media is an essential driver of leads in digital marketing. After all, there are millions of users found on these sites. You can leverage the relevance of social media to boost your website by adding and linking social media buttons that will redirect visitors to your social media pages.

Create a Sitemap

You can make your WordPress site even more accessible to search engine web crawlers with the help of sitemaps. Creating a sitemap of your website’s content will make it easier for search engines to index it because sitemaps act like an overview and quick access file. The preferable format for a sitemap is in .xml as it’s made up of multiple directories.

Mobile Capability and Responsive Design

To make your WordPress site more accessible to online users anywhere and anytime, you must enable it for mobile view and ensure it is responsive. When your website is mobile capable, it’ll have a mobile-viewable version when accessed through a phone.

Having a responsive design for your website will also make it accessible to other gadgets, as the web page automatically adjusts to any device’s screen size.

Search engine companies like Google have noticed how important the ease of use feature for users is and have made it a criterion when ranking websites, making it a must.

Employ internal links

An internal link is any link on a webpage that leads to another page on your site. Internal links are beneficial to SEO because they show the page’s importance by indicating to Google which pages are connected.

Also, with internal links, you can choose the text used as the anchor—e.g., the hyperlinked sentences (typically, they are in blue and underlined). The more context information you provide the algorithms, the better they understand what terms your page should link to.

Internal links also serve to distribute link authority throughout your website. When you link to an internal page on a popular site with a high rank, this increases the value of the linked page to Google.

Conclusion

Reaching online success for your WordPress website will significantly help you achieve business success. This is how digital marketing and SEO in WordPress are making such a significant impact on businesses worldwide.

The tips mentioned above should be helpful in your digital marketing efforts, but you don’t have to limit yourself to the list. You can find other ways to add to it if you are persistent and committed to reaching your business goals.