It’s important to have a website for your business as this is a vital part of your digital marketing efforts. So, you decide to make one using WordPress since it’s the most popular website creation tool or Content Management System (CMS) right now. Plus, it’s free and easy to use. Next, you should aim to make your website more visible to online users, and SEO is what you need to make that possible. SEO stands for Search Engine Optimization, and it’s a powerful tool that can push your website to the top ranks of search engine results pages or SERPs. Here’s how you can use the power of SEO to boost your WordPress website:
Choose a Trusted Web Host
Before you focus on SEO, you will need to make your website visible first. WordPress is only used for building your website, but when it comes to making your website live or accessible in the World Wide Web, you will need a web server for it. You can get a web server for your WordPress website from a web hosting service provider or web hosts. Web hosts are companies that own many servers to cater thousands of websites on the internet. The rule of thumb here when choosing a web host is that it has to be closer to your location so that your website loads and performs faster. Some of the most used web hosts for WordPress are HostGator, SiteGround, BlueHost, and Dreamhost.
As mentioned earlier, it’s ideal that your web host’s server should be located near you. But what if the closest web server to you is still miles away from your target audience and your location? Even if you have the best web host server and you employ the best SEO strategies, when your website fails to load, your efforts will be for naught. The solution to this problem is CDN or content delivery network. Whereas web hosting servers have limited locations and only provides a limited number of servers per client, CDN uses a network of super servers called edge servers to transmit your website’s data to online users. This means that no matter how far your website’s servers are, with CDN, online users and potential leads can still access it at a fast speed.
Optimize the First 100 Words
Once you’re confident that your website will run smoothly when it gets life, it’s time to pack up your WordPress site’s SEO muscles. Your priority for in-page content SEO should be the first 100 words that you write. An intro paragraph that’s packed with relevant keywords can make your WordPress site more noticeable to search engine spiders or crawlers.
Customize and Shorten Your Site’s URL
On a generic form, URLs or your website’s address would look topsy-turvy. Plus, by default, it would bear WordPress on it. You want to put your business or your name upfront, so it has to be reflected on your URL. To own a personalized URL, you will have to pay and register your very own domain name. Once you secure one, make sure that your URLs are trimmed. You can use URL shorteners like TinyURL, Goo.gl, and Bitly. Short URLs also make it easier to send through emails and share on social media sites, especially Twitter, which has a character limit. Better structured short URLs are also easier for web crawlers to read and retrieve.
Write Long, Juicy Content
The best way to keep visitors coming to your website is by making sure that you’re producing quality content. Quality means you are giving your readers relevant information related to what they’re searching online with additional pertinent data. It’s also important to remember that all other parts of your content will also need to have relevant keywords in it. It’s also ideal if you can keep your content long so visitors can take their time digesting what you’ve written. The longer they linger on your website, the more it boosts your website on the ranks as it becomes a recommended page to visit.
Update Your Content Regularly
Aside from maintaining long and quality content, you also have to make sure that you update your content regularly. Every time a new topic or information comes up that’s relevant to your niche, use it to produce fresh content. If your old topics need revisions, update them as many times as necessary. The more you produce new content on your WordPress website, the better it gets noticed by search engine crawlers and online searchers.
Install SEO Plugins
If you’re not an WordPress SEO master, but you want to push your WordPress site’s SEO to the next level, you can use an SEO Plugin instead. SEO plugins are tools to help you add and manage in-page optimization for your WordPress site. Some of these SEO plugins have automatic optimization features, too, so you can avoid the hassle of manually doing the work. Some of the best SEO plugins are Yoast SEO, All in One SEO Pack, SEMRush, and Google Keyword Planner.
Another sneaky yet legal way of making your WordPress site more searchable is by using meta-tagging. Meta-tags are HTML codes that you hide within your web page’s source code, so visitors will only see your content. The most crucial parts of your web page that need meta-tagging are:
- Header Tags – This is the meta-tag you add to the headers on your content such as H1, H2, H3, and so on.
- Image or Alt Tags – Alternative text that replaces images on your web page if it fails to load, and it’s what makes these images readable to web crawlers.
- Title Tags – The title of the content found on your website that shows up on the search engine results page.
- Meta-Description – The text description found below your content’s title that shows up on the search results page.
Adding links on your WordPress website content also adds a boost to its ranking. You can add links to external sites by linking them into relevant keywords called anchor texts. You have to make sure that the external websites you are linking on your WordPress content are secured and authorized websites. It’s also important to add anchor texts that link to other web pages within your website. These are your internal links. Internal links also help keep visitors from leaving your site, thereby increasing its relevance.
Activate Social Media Buttons
Social media is an important driver of leads in digital marketing. After all, there are millions of users found on these sites. You can leverage on the relevance of social media to boost your website by adding and linking social media buttons that will redirect visitors to your social media pages.
Create a Sitemap
You can make your WordPress site even more accessible to search engine web crawlers with the help of sitemaps. Creating a sitemap of your website’s content will make it easier for search engines to index your website because sitemaps act like an overview and quick access file. The most preferable format for a sitemap is in .xml as it’s made up of multiple directories.
Mobile Capability and Responsive Design
To make your WordPress site more accessible by online users anywhere and anytime, you have to enable it for mobile view and make sure that it is responsive. When your website is mobile capable, it’ll have a mobile viewable version when accessed through a phone. Having a responsive design for your website will also make it accessible to other gadgets as the web page automatically adjusts to the screen size of any device. Search engine companies like Google have noticed how important the ease of use feature for users is and have made it a criterion when ranking websites, making it a must.
Reaching online success for your WordPress website will greatly help you achieve business success. This is how digital marketing and SEO in WordPress are making such a great impact on businesses worldwide. The tips mentioned above should be useful for your digital marketing efforts, but you don’t have to limit yourself on the list. You are free to find other ways to add to it as long as you are persistent and committed to reaching your business goals.